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Tile Cleaner

Fail

Prices span $1.89–$9.90, mostly outside the sweet spot, so Tile Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£353K/yr471K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
74%top-5 click share · 9 brands · 89 sellers

Flapen Score

Tile Cleaner against its category

The dotted line is the Grocery average. Past it, Tile Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tile Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tile Cleaner 471K times last year and spent an estimated £353K. The top 5 brands take 86% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
13.3%
Market size, estimated
£353Ka year
Peak month
July2.4× the quietest month
Top search term
grout cleaner213K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £1.89 to £9.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.66 that is £23K to £28K a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£1.89–£9.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£23K–£28K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #47 within Household Cleaners. It carries 6,799 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#47in Household Cleaners
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,799per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Tile Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£53K£106K£159K£212K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

89

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • HG67%
  • Sika5%
  • Stardrops5%
  • Chemical Trade Store5%
  • One Chem4%
  • Unibond4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Tile Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Search terms

Top Tile Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grout cleaner213K/yr
  • tile cleaner70K/yr
  • bathroom tile cleaner32K/yr
  • tile grout cleaner28K/yr
  • hg grout cleaner23K/yr
  • grout cleaner for bathroom tiles15K/yr
  • floor tile cleaner11K/yr
  • tile floor cleaner10K/yr
  • hg tile cleaner8K/yr
  • tile cleaner bathroom wall11K/yr

Reviews and returns

What reviews say buyers love and hate about Tile Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.28

Didnt work on our machine

Didnt do anything

Did not work

Smell12%+0.08

Smell is awful

very strong smell

Strong chemical smell

Ease Of Cleaning10%+0.56

didnt clean well at all

I was sceptical after trying every cleaning product I could think of

not really clean the tiles

Value For Money8%−0.04

Not great as quite expensive

Expensive and not effective

Waste of money

Quality-Overall6%+0.74

Terrible product

Utter garbage

Poor quality

Love

Quality-Overall17%+0.74

very good and more effective than many other brands

Excellent Product

Really good product tiles come up well

Ease Of Cleaning15%+0.56

Good cleaning

Easy clean up

Cleans stuff so well

Ease Of Use11%+0.65

It was easy to remove

Was easy to apply

Easy to Use

Efficiency11%+1.01

This cleaner works extremely well

Effective

Works Well

Advertised Vs Actual Product9%+0.44

As described

As advertised

Works as intended

Return

0.3% Return rate 19% Fixable by listing

Functionality-Overall25%▅█▅▇▆█

Didnt work on our machine

Didnt do anything

Did not work

Leak-Proof19%▇▆█▄▄▅
Advertised Vs Actual Product6%▇█▆▆▅█

this is definitely not the same

Not what its supposed to be

The advertisement is misleading

Quality-Overall5%▄▃▅█▄▆

Terrible product

Utter garbage

Poor quality

Color5%▄▂▅▃█▄

FAQ

Common Tile Cleaner questions

Answered from the same tracked data.