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Tiger Bread

Fail

The top 5 brands take 100% of clicks, so Tiger Bread is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£81K/yr194K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
78%top-5 click share · 5 brands · 33 sellers

Flapen Score

Tiger Bread against its category

The dotted line is the Grocery average. Past it, Tiger Bread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiger Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tiger Bread 194K times last year and spent an estimated £81K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

27.2% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
27.2%
Market size, estimated
£81Ka year
Peak month
November2.2× the quietest month
Top search term
tiger bread74K searches a year

02 · Price

A sale here is worth £1.54.

Listings sell for £1.54 on average, from £0.82 to £3.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £1.54 that is £6K to £8K a year per listing.

Average price
£1.54under the $15 to $100 sweet spot
Price range
£0.82–£3.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Bakery. It carries 915 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tiger Bread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Morrisons43%
  • Warburtons33%
  • Accpo21%
  • Jason's Everyday2%
  • Generic2%

Demand

Tiger Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Tiger Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiger bread74K/yr
  • fresh bread52K/yr
  • crusty bread42K/yr
  • bakery bread11K/yr
  • tiger loaf5K/yr
  • bread fresh4K/yr
  • bread tiger3K/yr
  • crusty2K/yr
  • tiger bloomer2K/yr

Reviews and returns

What reviews say buyers love and hate about Tiger Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.09

Small

Its tiny

The one I got was small

Hard Feel14%−0.08

Mine was as hard as a brick

Sadly a little bit harder than usual

Quality-Overall12%−0.03

Not as good as usual

Poor quality

Terrible

Moist/Dry12%−0.07

dry

Dry and hard

This were dry and hard

Sour9%+0.30

Im no fan of sourdough; in fact, I didnt know these were sourdough; otherwise, I wouldnt have purchased them

Love

Taste-Overall32%+0.98

Theses are really tasty

The bread actually tastes good

Good taste

Baking18%+0.75

Morrisons do the best fresh bread

best bread

Good bread rolls

Freshness18%+1.91

Brilliant so fresh

Beautiful fresh bread

stays fresh for upto a week if stored properly

Quality-Overall8%−0.03

Great quality rolls

The product was good quality

Great quality and price My

Crispiness8%+0.26

Crusty and crispy

Crispy tiger crust with a soft, fluffy sourdough centre — fresh, delicious, and perfect for sandwiches or alongside meals

I know most people enjoy Tiger Rolls to be crunchy

FAQ

Common Tiger Bread questions

Answered from the same tracked data.