tic tacs
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good762avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.41–£31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£247K£247K/yr · 303K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tic tacs is a £247K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tic tacs market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £252K–£302K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 35%
- Out of stock
- 16.3%
- Avg brand age
- 44 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
75
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
1%
- Tic Tac86%
- Generic4%
- Kaffeehaus Diamant3%
- AQUA THOUGHTS3%
- Epished1%
- The London Finery1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top tic tacs search terms
- tic tacs164K/yr
- tic tac37K/yr
- tic21K/yr
- tic tac two23K/yr
- tictac17K/yr
- tictacs multipack7K/yr
- tictacs7K/yr
- tic tacs bulk6K/yr
- mini tic tacs 100 pack6K/yr
- mint tic tacs4K/yr
Top tic tacs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tic Tac Strawberry Edition Mini Mix total 228 GRAMS
Tic Tac£13.244.6★1,324 rev
Tic Tac Mints Freshmints (12 Count)
Tic Tac£8.344.5★10,044 rev
TIC TAC Box with 60 Mini Boxes (each 3.9 GRAMS) ARTIFICIALLY FLAVOURED MINTS
Tic Tac£12.654.6★979 rev
Tic Tac Two Lemon Raspberry Flavours 38.5g
Tic Tac£1.414.7★192 rev
Tic Tac Two Strawberry & Lime Mints 38.5g
Tic Tac£1.444.6★179 rev
Newest
by launch date
8 Pack Mint Sweets For Refreshment 8 Flavors | Fruit Adventure Lime & Orange Cherry Berry Bliss Fresh Mint Strawberry Orange & Citrus
Generic£8.301 rev
12 Pack Tic Tacs Fresh Mint 18G | For On The Go Refreshment For refreshing moments Pocket Size Packs
BBL Bada Business Limited£8.351 rev
12x TicTacs Lemon and Orange Flavoured Breath Freshening Mints Pocket Sized Flip Top Dispensers Long Lasting Freshness Refreshing Mints
AQUA THOUGHTS£6.4019 rev
Tic Tac Freshmints 12 Pack | Breath Freshening Mints in Pocket-Sized Flip-Top Dispensers | Long-Lasting Minty Freshness | Refreshing Mints for Travel Car Office or On-the-Go
Epished£9.8457 rev
Tic Tac Two Strawberry & Lime Mints 38.5g
Tic Tac£1.44179 rev
Trending
90-day click momentum
Tic Tac Fresh Mint Multipack 8 Boxes (2 x 4 Packs) Refreshing Mint Sweets Pocket Size Breath Freshener Sugar Coated Mints for Everyday Freshness
The London Finery£5.004.5★
8 Pack Mint Sweets For Refreshment 8 Flavors | Fruit Adventure Lime & Orange Cherry Berry Bliss Fresh Mint Strawberry Orange & Citrus
Generic£8.305.0★
12 Pack Tic Tacs Fresh Mint 18G | For On The Go Refreshment For refreshing moments Pocket Size Packs
BBL Bada Business Limited£8.355.0★
Tic Tac Lime and Orange Sweets for Little Moments of Refreshment in a Convenient Pack Bulk Pack of 24 x 18 g
Tic Tac£9.744.1★
Tic Tac Fruit Adventure Sweets; for Little Moments of Refreshment in a Convenient Pack; Bulk Pack of 24 x 18g
Tic Tac£10.884.8★
What buyers say about tic tacs
What buyers praise and complain about, mined from review topics.What buyers love
“Nice fresh taste”
“Sweet treat”
“Great Value”
“Great flavor”
“Delicious, just fresh enough,”
“Its perfect to me... size of container was good enough to put in my pocket and carry around”
“Great items”
“Novel gift”
“As listed”
“I tend to use these as breath fresheners”
What buyers complain about
“Not as cheap as ASDA”
“Diarrhea”
“A con I only got single pack of tic tacs it is a scam”
“These were for a gift so it was disappointing not to be as shown in the picture”
“Flimsy Outer Box”
“Reading up, the sorbitol sweetener causes this”
Top return reasons
Common questions
- Is tic tacs profitable to sell on Amazon United Kingdom?
- The niche generates £247K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the tic tacs niche?
- 7 brands and 75 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in tic tacs?
- Top complaints mined from reviews: Value For Money, Indigestion, Ethical Trade/Fair Trade. The return rate is 0.0%.
- When does demand for tic tacs peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the tic tacs niche?
- Listings span £1.41–£31.15; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.