How competitive is the Tic Tacs niche on Amazon United Kingdom?

7 brands and 75 sellers compete in Tic Tacs on Amazon United Kingdom. The top 5 Tic Tacs products take 58% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Tic Tacs?

Tic Tacs buyers on Amazon United Kingdom complain most about Value For Money, Indigestion, Ethical Trade/Fair Trade, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tic Tacs niche?

Tic Tacs sells for £10.06 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.41–£31.15. The average incumbent carries 762 reviews — the moat a new listing must climb.

Tic Tacs

brand-locked demand (top 5 brands take 98% of clicks) — Tic Tacs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tic Tacs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tic Tacs is a £247K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.

Tic Tacs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.0% over the last 90 days and 8.1% of searches end in a purchase.

£247K

revenue / yr

Units sold / yr30K

Search volume / yr+1.0%303K

Conversion rate8.1%

Avg price£10.06

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 75

Top-5 product click share58%

Open market2%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Tic Tacs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tic Tac Strawberry Edition Mini Mix total 228 GRAMS

Price: £13.24
Rating: 4.6/5
Reviews: 1,324
Age: 3y ago

Tic Tac Mints Freshmints (12 Count)

Price: £8.34
Rating: 4.5/5
Reviews: 10,044
Age: 15y ago

TIC TAC Box with 60 Mini Boxes (each 3.9 GRAMS) ARTIFICIALLY FLAVOURED MINTS

Price: £12.65
Rating: 4.6/5
Reviews: 979
Age: 16y ago

Tic Tac Two Lemon Raspberry Flavours 38.5g

Price: £1.41
Rating: 4.7/5
Reviews: 192
Age: 1y ago

Tic Tac Two Strawberry & Lime Mints 38.5g

Price: £1.44
Rating: 4.6/5
Reviews: 179
Age: 1y ago

Newest

by launch date

8 Pack Mint Sweets For Refreshment 8 Flavors | Fruit Adventure Lime & Orange Cherry Berry Bliss Fresh Mint Strawberry Orange & Citrus

Price: £8.30
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

12 Pack Tic Tacs Fresh Mint 18G | For On The Go Refreshment For refreshing moments Pocket Size Packs

Price: £8.35
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

12x TicTacs Lemon and Orange Flavoured Breath Freshening Mints Pocket Sized Flip Top Dispensers Long Lasting Freshness Refreshing Mints

Price: £6.40
Rating: 4.8/5
Reviews: 19
Age: 6mo ago

Tic Tac Freshmints 12 Pack | Breath Freshening Mints in Pocket-Sized Flip-Top Dispensers | Long-Lasting Minty Freshness | Refreshing Mints for Travel Car Office or On-the-Go

Price: £9.84
Rating: 4.5/5
Reviews: 57
Age: 1y ago

Tic Tac Two Strawberry & Lime Mints 38.5g

Price: £1.44
Rating: 4.6/5
Reviews: 179
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Tic Tac86%
Generic4%
Kaffeehaus Diamant3%
AQUA THOUGHTS3%
Epished1%
The London Finery1%
Open — no brand owns it (1 brand, 1%)

Tic Tacs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume303KCVR8.1%Products20Brands7Top 5 Brands98%OOS Rate16.3%Rating4.6★Reviews762Avg BSR#74

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Tic Tacs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tic tacs164K/yr -9.6%7.7% conv.
tic tac37K/yr +11.0%5.7% conv.
tic21K/yr +80.2%0.1% conv.
tic tac two23K/yr +0.8%10.6% conv.
tictac17K/yr +22.7%5.3% conv.
tictacs multipack7K/yr +30.9%6.5% conv.
tictacs7K/yr +16.2%8.4% conv.
tic tacs bulk6K/yr +8.8%3.3% conv.
mini tic tacs 100 pack6K/yr -22.9%1.4% conv.
mint tic tacs4K/yr -26.5%12.0% conv.

What reviews say buyers love and hate about Tic Tacs

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall26%

“Nice fresh taste”

Sweetness14%

“Sweet treat”

Value For Money14%

“Great Value”

Flavor14%

“Great flavor”

Freshness9%

“Delicious, just fresh enough,”

What buyers complain about

88% of reviews

Value For Money25%

“Not as cheap as ASDA”

Indigestion17%

“Diarrhea”

Ethical Trade/Fair Trade13%

“A con I only got single pack of tic tacs it is a scam”

Advertised Vs Actual Product13%

“These were for a gift so it was disappointing not to be as shown in the picture”

Strength13%

“Flimsy Outer Box”

Tic Tacs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

78%

2Size-Overall

22%

Common Tic Tacs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tic Tacs 46/100 on Amazon United Kingdom — Skip it. The niche generates £247K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +1.0% over the last 90 days.