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Tic Tacs

Fail

The top 5 brands take 98% of clicks, so Tic Tacs is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£247K/yr303K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
58%top-5 click share · 7 brands · 75 sellers

Flapen Score

Tic Tacs against its category

The dotted line is the Grocery average. Past it, Tic Tacs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tic Tacs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tic Tacs 303K times last year and spent an estimated £247K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
8.1%
Market size, estimated
£247Ka year
Peak month
December1.6× the quietest month
Top search term
tic tacs164K searches a year

02 · Price

A sale here is worth £10.06.

Listings sell for £10.06 on average, from £1.41 to £31.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.06 that is £10K to £13K a year per listing.

Average price
£10.06under the $15 to $100 sweet spot
Price range
£1.41–£31.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #74 within Confectionery. It carries 762 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
95%
Out of stock, average day
16.3%
Average rank
#74in Confectionery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
762per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tic Tacs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

75

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

1%

  • Tic Tac86%
  • Generic4%
  • Kaffeehaus Diamant3%
  • AQUA THOUGHTS3%
  • Epished1%
  • The London Finery1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tic Tacs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Tic Tacs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tic tacs164K/yr
  • tic tac37K/yr
  • tic21K/yr
  • tic tac two23K/yr
  • tictac17K/yr
  • tictacs multipack7K/yr
  • tictacs7K/yr
  • tic tacs bulk6K/yr
  • mini tic tacs 100 pack6K/yr
  • mint tic tacs4K/yr

Reviews and returns

What reviews say buyers love and hate about Tic Tacs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not as cheap as ASDA”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tic Tacs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data