Thorntons Toffee
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so Thorntons Toffee is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £112K/yr160K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 41 sellers
Flapen Score
Thorntons Toffee against its category
The dotted line is the Grocery average. Past it, Thorntons Toffee is stronger. Inside it, weaker.
Market
The Thorntons Toffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thorntons Toffee 160K times last year and spent an estimated £112K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £112Ka year
- Peak month
- December8.4× the quietest month
- Top search term
- thorntons toffee115K searches a year
02 · Price
A sale here is worth £12.83.
Listings sell for £12.83 on average, from £2.18 to £23.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.
- Average price
- £12.83under the $15 to $100 sweet spot
- Price range
- £2.18–£23.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #3 within Confectionery. It carries 152 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 42%
- Out of stock, average day
- 15.6%
- Average rank
- #3in Confectionery
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 152per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Thorntons Toffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thorntons Original Special Toffee Box 500g Pack of 2
- Price
- £23.39
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Thorntons Original Special Toffee 160g
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 12y ago

Thorntons Special Toffee (Chocolate Smothered 500g Box)
- Price
- £19.31
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 9y ago

Thorntons Original Special Toffee Bag 200g
- Price
- £8.83
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 1y ago

Thorntons Toffee Bag 85g
- Price
- £2.18
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 8mo ago
Trending
90-day click momentum
Thorntons Original Special Toffee 200g Pack of 4
- Price
- £23.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Thorntonns Original Chewy Toffee 4 x 85g | Rich Buttery Chewy Candy Bags | Classic Sweet Special Toffee Multipack
- Price
- £7.49
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Thorntons Chocolate Coated Special Toffee Box 500g Pack of 2
- Price
- £23.13
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

Thornton Special Toffee & Vanilla Fudge 85g x3 Bags Soft Chewy Creamy British Toffee Sweets & Vanilla Fudge Candy Treats
- Price
- £13.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Thorntons Original Special Toffee Box 500g Pack of 2
- Price
- £23.39
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Newest
by launch date
Thorntons Original Special Toffee 200g Pack of 4
- Price
- £23.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Thorntons Original Special Toffee Box 500g Pack of 2
- Price
- £23.39
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Thorntons Chocolate Coated Special Toffee Box 500g Pack of 2
- Price
- £23.13
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

Thorntonns Original Chewy Toffee 4 x 85g | Rich Buttery Chewy Candy Bags | Classic Sweet Special Toffee Multipack
- Price
- £7.49
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Thornton Special Toffee & Vanilla Fudge 85g x3 Bags Soft Chewy Creamy British Toffee Sweets & Vanilla Fudge Candy Treats
- Price
- £13.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
41
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
3%
- Thorntons69%
- TNZ8%
- SHANZA DEPARTMENTAL'S8%
- Generic6%
- Walkers Nonsuch3%
- Experts Supplies3%
- Open — no brand owns it (1 brand, 3%)
Demand
Thorntons Toffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Search terms
Top Thorntons Toffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thorntons toffee115K/yr
- thorntons special toffee13K/yr
- thorntons toffee original11K/yr
- thorntons chocolate covered toffee9K/yr
- thornton toffee7K/yr
- thorntons toffee box4K/yr
Reviews and returns
What reviews say buyers love and hate about Thorntons Toffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Takes me back to when I was a kid in the late 1940 same creamy taste when I get low i order another two trays nothing can touch them
this is like cheap tasting treacle toffee
tastes nothing like Thorntons Special toffee used to
too soft normally hard and chewy
The toffees are really soft not as nice as usual
however product very disappointing toffees were all soft
Cheap
Quality
Not the quality I remember cheap and nasty
Poor value for money £21.99p
Definitely not value for money
Very expensive, so overall very disappointed
said it didn't last long
They Don't last long
Love
Delicious toffee
Absolutely delicious
Really good caramels
Very good for price
Good value for money
good value
Good quality
Bargain and good quality
great product
Gift well received
Made a Lovely Gift
It's was xmas gifts
Creamy Toffees
Creamy Toffee
Nice texture and creamy
Return
0.1% Return rate 100% Fixable by listing
Not as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thorntons Toffee questions
Answered from the same tracked data.









