Thorntons Toffee

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

5.5%

Market size, estimated

£112Ka year

Peak month

December8.4× the quietest month

Top search term

thorntons toffee115K searches a year

Listings sell for £12.83 on average, from £2.18 to £23.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.

Average price

£12.83under the $15 to $100 sweet spot

Price range

£2.18–£23.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

11% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #3 within Confectionery. It carries 152 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

42%

Out of stock, average day

15.6%

Average rank

#3in Confectionery

Average rating

4.01 starsAmazon United Kingdom average 4.36 stars

Average reviews

152per listing

Listings tracked

19

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months