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Thorntons Easter Egg

Fail

Shoppers spend only $0 a year here, so Thorntons Easter Egg is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£0/yr31K searches / yr
90-day growth
-97.6%search demand this quarter
Competition
75%top-5 click share · 5 brands · 16 sellers

Flapen Score

Thorntons Easter Egg against its category

The dotted line is the Grocery average. Past it, Thorntons Easter Egg is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thorntons Easter Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thorntons Easter Egg 31K times last year and spent an estimated £0. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-97.6%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
thorntons easter egg23K searches a year

02 · Price

A sale here is worth £13.98.

Listings sell for £13.98 on average, from £5.65 to £16.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.98 that is £0 to £1K a year per listing.

Average price
£13.98under the $15 to $100 sweet spot
Price range
£5.65–£16.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 42.3% of listings are out of stock. The average listing ranks #1,223 within Chocolate Candy. It carries 152 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
42.3%
Average rank
#1,223in Chocolate Candy
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Thorntons Easter Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Thorntons40%
  • Topline25%
  • HiCollections17%
  • SKYTE10%
  • Thornton8%

Demand

Thorntons Easter Egg search demand

Weekly searches over the year. Pick a range.

13K8KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Thorntons Easter Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thorntons easter egg23K/yr
  • thorntons easter eggs5K/yr
  • easter eggs thorntons3K/yr

Reviews and returns

What reviews say buyers love and hate about Thorntons Easter Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.11

Chocolate didnt taste right to me

Not tasty

Chocolate wasnt that tasty according to my grandchildren

Size-Overall17%−0.23

Tiny

Strength17%−0.23

Broken

Quality-Overall17%−0.01

Low quality chocolate

Advertised Vs Actual Product8%+0.07

disappointing as I expected the dinosaur egg as described

Love

Taste-Overall30%−0.11

Thorntons has long been my favourite chocolate

Fantastiic chocolate

Delicious

Quality-Overall17%−0.01

Top notch quality egg

Good quality

Wonderful products

Value For Money13%+2.07

Good value

Really good value

Gifting Purpose10%+0.79

A present which was much appreciated

Comes in a lovely box made a lovely Easter present

Advertised Vs Actual Product7%+0.07

was as described

FAQ

Common Thorntons Easter Egg questions

Answered from the same tracked data.