thorntons easter egg
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great151.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.98avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad£5.65–£16.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£0£0/yr · 31K searches
Growth
Bad-97.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thorntons easter egg is a £0/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
thorntons easter egg market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£28K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,223
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 25%
- Out of stock
- 42.3%
- Avg brand age
- 51 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Thorntons40%
- Topline25%
- HiCollections17%
- SKYTE10%
- Thornton8%
Demand
Weekly Amazon search volume, last 13 weeks — -97.6% search growth over the last 90 days.Top thorntons easter egg search terms
- thorntons easter egg23K/yr
- thorntons easter eggs5K/yr
- easter eggs thorntons3K/yr
Top thorntons easter egg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thorntons Classic Easter Egg 262G
Thorntons£16.784.7★6 rev
Thorntons Easter Egg Chocolates Selection Pack of 2 - Featuring Thorntons Unicorn Milk Chocolate Easter Egg 151g and Thorntons Milk Chocolate Dinosaur Easter Egg 151g - Perfect for Easter 2022
HiCollections£14.404.1★37 rev
Easter Eggs Chocolate Hamper for Easter Gifts - Luxurious Chocolate Egg with Classic Assortment of Milk White & Dark Pralines 220g & Topline Wooden Decoration. Chocolates Gift Box for Women Mum
Topline£14.764.2★52 rev
Easter Chocolate Eggs Hamper for Easter Gifts - Milk Chocolate Unicorn & Dinosaur 151g Easter Eggs with Colouring Book. Great Chocolate Hamper for Gifts Egg Hunts
Topline£16.314.4★386 rev
Thorntons Classic Milk Chocolate Egg 150G Perfect For Easter Egg Hunt School Offices Favourites Easter Gifts for Kids Adults Men & Women
SKYTE£13.114.2★13 rev
Newest
by launch dateThorntons Classic Milk Chocolate Egg 150G Perfect For Easter Egg Hunt School Offices Favourites Easter Gifts for Kids Adults Men & Women
SKYTE£13.1113 rev
Easter Eggs Chocolate Hamper for Easter Gifts - Luxurious Chocolate Egg with Classic Assortment of Milk White & Dark Pralines 220g & Topline Wooden Decoration. Chocolates Gift Box for Women Mum
Topline£14.7652 rev
Thorntons Easter Egg Chocolates Selection Pack of 2 - Featuring Thorntons Unicorn Milk Chocolate Easter Egg 151g and Thorntons Milk Chocolate Dinosaur Easter Egg 151g - Perfect for Easter 2022
HiCollections£14.4037 rev
Thorntons Classic Easter Egg 262G
Thorntons£16.786 rev
Easter Chocolate Eggs Hamper for Easter Gifts - Milk Chocolate Unicorn & Dinosaur 151g Easter Eggs with Colouring Book. Great Chocolate Hamper for Gifts Egg Hunts
Topline£16.31386 rev
Trending
90-day click momentum
Easter Eggs for Kids Thorntons Kids Milk Chocolate Easter Egg (151g) (Dinosaur)
Thornton£5.654.3★
Easter Chocolate Eggs Hamper for Easter Gifts - Milk Chocolate Unicorn & Dinosaur 151g Easter Eggs with Colouring Book. Great Chocolate Hamper for Gifts Egg Hunts
Topline£16.314.4★
Large Easter egg - Thorntons Milk Chocolate Large Easter Egg 265g
Thorntons£14.144.3★
Easter Eggs Chocolate Hamper for Easter Gifts - Luxurious Chocolate Egg with Classic Assortment of Milk White & Dark Pralines 220g & Topline Wooden Decoration. Chocolates Gift Box for Women Mum
Topline£14.764.2★
Thorntons Classic Easter Egg 262G
Thorntons£16.784.7★
What buyers say about thorntons easter egg
What buyers praise and complain about, mined from review topics.What buyers love
“Thorntons has long been my favourite chocolate”
“Top notch quality egg”
“Good value”
“A present which was much appreciated”
“was as described”
“Lovely chocolate”
“Great chocolate”
“very cute, different, easter egg choice - medium size thick chocolate”
What buyers complain about
“Chocolate didnt taste right to me”
“Tiny”
“Broken”
“Low quality chocolate”
“disappointing as I expected the dinosaur egg as described”
Common questions
- Is thorntons easter egg profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the thorntons easter egg niche?
- 5 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thorntons easter egg?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Strength. The return rate is 0.0%.
- What does it cost to enter the thorntons easter egg niche?
- Listings span £5.65–£16.78; the average listing price is £13.98 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.