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Thin Bleach

Fail

Shoppers spend only $30K a year here, so Thin Bleach is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£30K/yr38K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 5 sellers

Flapen Score

Thin Bleach against its category

The dotted line is the Grocery average. Past it, Thin Bleach is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thin Bleach market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thin Bleach 38K times last year and spent an estimated £30K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
8.7%
Market size, estimated
£30Ka year
Top search term
thin bleach31K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £4.01 to £22.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.18 that is £918 to £2K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£4.01–£22.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£918–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #564 within Household Cleaners. It carries 51 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
70%
Out of stock, average day
11.5%
Average rank
#564in Household Cleaners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
51per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Thin Bleach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

5

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • McKLords35%
  • Chemical Trade Store24%
  • Liquipak19%
  • C 9 Catering9%
  • Inspired8%
  • Chef's Essentials3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Thin Bleach search demand

Weekly searches over the year. Pick a range.

1K600Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Thin Bleach

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.32

Dreadful quality as others have said

Poor quality

Color Fading/Discoloration14%+0.53

bleach turns them yellow

Thickness14%+0.48

It's all thick stuff these days, usually perfumed, which is fine for cleansing lavatory bowls,

Said it was thick bleach

Thick Bleach it is not

Ease Of Cleaning14%+1.00

It didn't even clean the dirt

no use for sanitizing glassware for brewing or winemaking

As a cleaner it's rubbish

Accuracy-Overall14%−0.11

Pointless

Love

Quality-Overall18%−0.32

Quality product, fast delivery, unbeatable

Good product and probably a good company

It's actually very good

Ease Of Cleaning18%+1.00

Get cleaning

It would be fantastic for spot cleaning carpets though

Useful for a multitude of cleaning options

Advertised Vs Actual Product15%+1.11

Great just as expected

does exactly wot it says

Just the job

Value For Money15%+1.11

Good value for money

Good value

Really good value

Thickness12%+0.48

Nice to find the thin stuff again

Thin bleach

Return

0.1% Return rate 30% Fixable by listing

Leak-Proof40%▁▆▁█▁▁
Advertised Vs Actual Product30%▁▃▁█▁▁
Value For Money20%▁█▁▁▁▁
Strength10%▁█▁▁▁▁

Not very strong bleach

FAQ

Common Thin Bleach questions

Answered from the same tracked data.