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Thatchers Zero Alcohol Free Cider

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Thatchers Zero Alcohol Free Cider is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£26K/yr24K searches / yr
90-day growth
+111.6%search demand this quarter
Competition
95%top-5 click share · 4 brands · 23 sellers

Flapen Score

Thatchers Zero Alcohol Free Cider against its category

The dotted line is the Grocery average. Past it, Thatchers Zero Alcohol Free Cider is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thatchers Zero Alcohol Free Cider market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thatchers Zero Alcohol Free Cider 24K times last year and spent an estimated £26K. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +111.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+111.6%
Conversion, latest week
6.8%
Market size, estimated
£26Ka year
Top search term
thatchers zero alcohol free cider19K searches a year

02 · Price

A sale here is worth £16.10.

Listings sell for £16.10 on average, from £4.13 to £39.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.10 that is £2K to £4K a year per listing.

Average price
£16.10inside the $15 to $100 sweet spot
Price range
£4.13–£39.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #40 within Beer, Wine & Spirits. It carries 108 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.5%
Average rank
#40in Beer, Wine & Spirits
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Thatchers Zero Alcohol Free Cider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Thatchers53%
  • GENERIC35%
  • Stowford Press7%
  • Kopparberg5%

Reviews and returns

What reviews say buyers love and hate about Thatchers Zero Alcohol Free Cider

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness30%−0.17

I found the ciders too sweet

Too sweet and full of calories

Way too sweet

Taste-Overall20%+0.56

Frankly, tastes very little like cider

Alcohol Flavor20%+2.92

None alcoholic

Value For Money10%−0.01

Price is way way too expensive as you can get these in any Tesco store for £2.00 per bottle so thats £12 for 6

Alcohol Content10%−0.06

tgey are not each bottle has 0.08 % alcohol in it so its mega expensive should be labelled very low instead of alcohol free

Love

Taste-Overall31%+0.56

Very tasty

Fabululous smooth taste

Although I like normal cider, beer and Guinness, this is a nice refreshing cider that tastes really good

Alcohol Flavor25%+2.92

Nice refreshing grown-up drink

A nice drink

A lovely alternative to alcohol

Quality-Overall11%−0.09

Good product

Product is perfectly fine

Freshness10%+0.43

refreshing

Nice refreshing grown-up drink

Fruity refreshing

Value For Money7%−0.01

Great value and very refreshing to drink

Good value

FAQ

Common Thatchers Zero Alcohol Free Cider questions

Answered from the same tracked data.