Thai Red Curry Paste
FailPrices span $1.30–$6.83, mostly outside the sweet spot, so Thai Red Curry Paste is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £45K/yr52K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 71 sellers
Flapen Score
Thai Red Curry Paste against its category
The dotted line is the Grocery average. Past it, Thai Red Curry Paste is stronger. Inside it, weaker.
Market
The Thai Red Curry Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thai Red Curry Paste 52K times last year and spent an estimated £45K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
22.2% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 22.2%
- Market size, estimated
- £45Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- thai red curry paste24K searches a year
02 · Price
A sale here is worth £3.93.
Listings sell for £3.93 on average, from £1.30 to £6.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.93 that is £2K to £3K a year per listing.
- Average price
- £3.93under the $15 to $100 sweet spot
- Price range
- £1.30–£6.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #248 within Condiments & Sauces. It carries 581 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 93%
- Out of stock, average day
- 2.3%
- Average rank
- #248in Condiments & Sauces
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 581per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Thai Red Curry Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 3y ago

Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 15y ago

Mae Ploy Red Curry Paste 400g
- Price
- £4.51
- Rating
- 4.6/5
- Reviews
- 3,139
- Age
- 15y ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Maesri Thai Red Curry Paste
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 659
- Age
- 13y ago
Trending
90-day click momentum
Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 15y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 3y ago

Blue Dragon 3 Step Thai Red Curry Kit 253g | Medium Spice | Serves 2 | Authentic Flavour Meal Kit Including Curry Paste Coconut Milk & Seasoning
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 10y ago

Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 3y ago

Morrisons Thai Style Red Curry Paste 180g
- Price
- £2.34
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 3y ago
Newest
by launch date
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Geo Organics Thai Red Curry Paste 180g (Pack of 1) Serves 4 | Organic & Vegan-Friendly Red Thai Curry Paste | Authentic Restaurant Recipe Base | Certified by Soil Association Thai Curry Paste
- Price
- £5.93
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago

Morrisons Thai Style Red Curry Paste 180g
- Price
- £2.34
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 3y ago

Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 3y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
71
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Mae Ploy40%
- Blue Dragon34%
- MAESRI Brand6%
- Geo Organics5%
- Morrisons5%
- Thai Taste3%
- Open — no brand owns it (3 brands, 7%)
Demand
Thai Red Curry Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Thai Red Curry Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thai red curry paste24K/yr
- red thai curry paste14K/yr
- red curry paste11K/yr
- thai red curry3K/yr
Reviews and returns
What reviews say buyers love and hate about Thai Red Curry Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too much salt
It's incredibly salty
way to salty
It that makes the overall flavour not strong enough
Strange flavour
nkw for some reason there is a horrible le flavour which has meant iv had to throw it away
Made an odd tasting curry
absolutely no taste at all from it
Absolutely tasteless
Lacks many of the ingredients needed to make this product a genuine Thai red curry paste
Almost Double the price of Tesco price
Love
This is the good stuff, tasty and makes delicious curries
Simply the best tasting paste there is
Great taste
Lovely balanced flavour
Great flavour
Great fresh flavours
Excellent product
Top quality
Easily the best
Genuin flavours, plenty of chilli heat
The best Thai curry paste bar none
Excellent curry paste hot
incredible competitive price
And value for money
Good value
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thai Red Curry Paste questions
Answered from the same tracked data.









