thai red curry paste
Skip itPrices mostly outside the sweet spot ($1.30–$6.83) — this niche doesn't clear our bar today.
Conversion
Incredible22.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good581.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£45K£45K/yr · 52K searches
Avg price
Bad£3.93avg listing price — sweet spot $15–$100
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.30–£6.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thai red curry paste is a £45K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
thai red curry paste market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £39K–£49K
- units × avg price
- Conversion rate
- 22.2%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 50%
- Out of stock
- 2.3%
- Avg brand age
- 84 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
71
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Mae Ploy40%
- Blue Dragon34%
- MAESRI Brand6%
- Geo Organics5%
- Morrisons5%
- Thai Taste3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -36.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Top thai red curry paste search terms
- thai red curry paste24K/yr
- red thai curry paste14K/yr
- red curry paste11K/yr
- thai red curry3K/yr
Top thai red curry paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
Blue Dragon£2.274.4★143 rev
Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
Mae Ploy£6.834.7★2,941 rev
Mae Ploy Red Curry Paste 400g
Mae Ploy£4.514.6★3,139 rev
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.494.7★407 rev
Maesri Thai Red Curry Paste
MAESRI Brand£6.514.6★659 rev
Newest
by launch dateMae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.49407 rev
Geo Organics Thai Red Curry Paste 180g (Pack of 1) Serves 4 | Organic & Vegan-Friendly Red Thai Curry Paste | Authentic Restaurant Recipe Base | Certified by Soil Association Thai Curry Paste
Geo Organics£5.9325 rev
Morrisons Thai Style Red Curry Paste 180g
Morrisons£2.3437 rev
Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
Blue Dragon£2.27143 rev
Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
Blue Dragon£2.21192 rev
Trending
90-day click momentumMae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
Mae Ploy£6.834.7★
Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
Blue Dragon£2.214.4★
Blue Dragon 3 Step Thai Red Curry Kit 253g | Medium Spice | Serves 2 | Authentic Flavour Meal Kit Including Curry Paste Coconut Milk & Seasoning
Blue Dragon£2.904.7★
Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
Blue Dragon£2.274.4★
Morrisons Thai Style Red Curry Paste 180g
Morrisons£2.344.1★
What buyers say about thai red curry paste
What buyers praise and complain about, mined from review topics.What buyers love
“This is the good stuff, tasty and makes delicious curries”
“Lovely balanced flavour”
“Excellent product”
“Genuin flavours, plenty of chilli heat”
“incredible competitive price”
“The best curry paste you can buy”
“instant Thai cooking quality taste, my go to,”
“As described”
“So easy and quick to use”
“Its salty and has a good spicy naga kick”
What buyers complain about
“Too much salt”
“It that makes the overall flavour not strong enough”
“Made an odd tasting curry”
“Lacks many of the ingredients needed to make this product a genuine Thai red curry paste”
“Almost Double the price of Tesco price”
“Too much chili”
Common questions
- Is thai red curry paste profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 14 tracked products. 90-day search growth is -36.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the thai red curry paste niche?
- 9 brands and 71 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in thai red curry paste?
- Top complaints mined from reviews: Salt Content, Flavor, Taste-Overall. The return rate is 0.0%.
- When does demand for thai red curry paste peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- What does it cost to enter the thai red curry paste niche?
- Listings span £1.30–£6.83; the average listing price is £3.93 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.