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Thai Red Curry Paste

Fail

Prices span $1.30–$6.83, mostly outside the sweet spot, so Thai Red Curry Paste is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£45K/yr52K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 71 sellers

Flapen Score

Thai Red Curry Paste against its category

The dotted line is the Grocery average. Past it, Thai Red Curry Paste is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thai Red Curry Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thai Red Curry Paste 52K times last year and spent an estimated £45K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

22.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
22.2%
Market size, estimated
£45Ka year
Peak month
February2.3× the quietest month
Top search term
thai red curry paste24K searches a year

02 · Price

A sale here is worth £3.93.

Listings sell for £3.93 on average, from £1.30 to £6.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.93 that is £2K to £3K a year per listing.

Average price
£3.93under the $15 to $100 sweet spot
Price range
£1.30–£6.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #248 within Condiments & Sauces. It carries 581 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#248in Condiments & Sauces
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
581per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Thai Red Curry Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

71

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Mae Ploy40%
  • Blue Dragon34%
  • MAESRI Brand6%
  • Geo Organics5%
  • Morrisons5%
  • Thai Taste3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Thai Red Curry Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Thai Red Curry Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thai red curry paste24K/yr
  • red thai curry paste14K/yr
  • red curry paste11K/yr
  • thai red curry3K/yr

Reviews and returns

What reviews say buyers love and hate about Thai Red Curry Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content23%−0.10

Too much salt

It's incredibly salty

way to salty

Flavor20%−0.12

It that makes the overall flavour not strong enough

Strange flavour

nkw for some reason there is a horrible le flavour which has meant iv had to throw it away

Taste-Overall15%+2.03

Made an odd tasting curry

absolutely no taste at all from it

Absolutely tasteless

Ingredients-Overall10%−0.04

Lacks many of the ingredients needed to make this product a genuine Thai red curry paste

Value For Money5%+0.62

Almost Double the price of Tesco price

Love

Taste-Overall32%+2.03

This is the good stuff, tasty and makes delicious curries

Simply the best tasting paste there is

Great taste

Flavor23%−0.12

Lovely balanced flavour

Great flavour

Great fresh flavours

Quality-Overall12%+1.21

Excellent product

Top quality

Easily the best

Spiciness7%+0.16

Genuin flavours, plenty of chilli heat

The best Thai curry paste bar none

Excellent curry paste hot

Value For Money5%+0.62

incredible competitive price

And value for money

Good value

FAQ

Common Thai Red Curry Paste questions

Answered from the same tracked data.