How competitive is the Thai Red Curry Paste niche on Amazon United Kingdom?

9 brands and 71 sellers compete in Thai Red Curry Paste on Amazon United Kingdom. The top 5 Thai Red Curry Paste products take 71% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Thai Red Curry Paste?

Thai Red Curry Paste buyers on Amazon United Kingdom complain most about Salt Content, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Thai Red Curry Paste niche?

Thai Red Curry Paste sells for £3.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.30–£6.83. The average incumbent carries 581 reviews — the moat a new listing must climb.

Thai Red Curry Paste

prices mostly outside the sweet spot ($1.30–$6.83) — Thai Red Curry Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Thai Red Curry Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thai Red Curry Paste is a £45K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.

Thai Red Curry Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.2% over the last 90 days and 22.2% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr13K

Search volume / yr-36.2%52K

Conversion rate22.2%

Avg price£3.93

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 71

Top-5 product click share71%

Open market10%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Thai Red Curry Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass

Price: £2.27
Rating: 4.4/5
Reviews: 143
Age: 3y ago

Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base

Price: £6.83
Rating: 4.7/5
Reviews: 2,941
Age: 15y ago

Mae Ploy Red Curry Paste 400g

Price: £4.51
Rating: 4.6/5
Reviews: 3,139
Age: 15y ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Maesri Thai Red Curry Paste

Price: £6.51
Rating: 4.6/5
Reviews: 659
Age: 13y ago

Newest

by launch date

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Geo Organics Thai Red Curry Paste 180g (Pack of 1) Serves 4 | Organic & Vegan-Friendly Red Thai Curry Paste | Authentic Restaurant Recipe Base | Certified by Soil Association Thai Curry Paste

Price: £5.93
Rating: 4.2/5
Reviews: 25
Age: 2y ago

Morrisons Thai Style Red Curry Paste 180g

Price: £2.34
Rating: 4.1/5
Reviews: 37
Age: 3y ago

Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass

Price: £2.27
Rating: 4.4/5
Reviews: 143
Age: 3y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves

Price: £2.21
Rating: 4.4/5
Reviews: 192
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Mae Ploy40%
Blue Dragon34%
MAESRI Brand6%
Geo Organics5%
Morrisons5%
Thai Taste3%
Open — no brand owns it (3 brands, 7%)

Thai Red Curry Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR22.2%Products14Brands9Top 5 Brands90%OOS Rate2.3%Rating4.4★Reviews581Avg BSR#248

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Top Thai Red Curry Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

thai red curry paste24K/yr -35.5%18.8% conv.
red thai curry paste14K/yr -34.0%16.2% conv.
red curry paste11K/yr -41.7%15.8% conv.
thai red curry3K/yr -32.2%12.6% conv.

What reviews say buyers love and hate about Thai Red Curry Paste

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall32%

“This is the good stuff, tasty and makes delicious curries”

Flavor23%

“Lovely balanced flavour”

Quality-Overall12%

“Excellent product”

Spiciness7%

“Genuin flavours, plenty of chilli heat”

Value For Money5%

“incredible competitive price”

What buyers complain about

78% of reviews

Salt Content23%

“Too much salt”

Flavor20%

“It that makes the overall flavour not strong enough”

Taste-Overall15%

“Made an odd tasting curry”

Ingredients-Overall10%

“Lacks many of the ingredients needed to make this product a genuine Thai red curry paste”

Value For Money5%

“Almost Double the price of Tesco price”

Common Thai Red Curry Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thai Red Curry Paste 38/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 14 tracked products. Search demand moved -36.2% over the last 90 days.