thai green curry paste
Skip itPricing outside the sweet spot ($4.99 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Good721.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£98K£98K/yr · 127K searches
Price range
Bad£1.25–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.99avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thai green curry paste is a £98K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
thai green curry paste market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £100K–£125K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 57%
- Out of stock
- 3.3%
- Avg brand age
- 75 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
74
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
3%
- Mae Ploy53%
- Blue Dragon21%
- EDE Group9%
- Thai Taste7%
- Morrisons4%
- MAE JUM3%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -20.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top thai green curry paste search terms
- thai green curry paste39K/yr
- mae ploy18K/yr
- thai curry paste24K/yr
- thai green curry10K/yr
- mae ploy curry paste15K/yr
- thai paste7K/yr
- green curry paste5K/yr
- green thai curry paste5K/yr
- green curry3K/yr
Top thai green curry paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.494.7★407 rev
Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
Blue Dragon£2.214.4★192 rev
Mae Ploy Green Curry Paste 1kg - Bulk Authentic Thai Curry Base
Mae Ploy£7.074.6★2,079 rev
Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
EDE Group£13.704.8★34 rev
Mae Ploy Thai Green Curry Paste YrmhNa 2 Pack (14 oz jar)
Mae Ploy£6.314.7★227 rev
Newest
by launch dateMae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
EDE Group£13.7034 rev
Morrisons The Best Thai Green Curry 400g
Morrisons£5.0350 rev
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.49407 rev
Morrisons Green Thai Paste 180g
Morrisons£2.3266 rev
Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
Blue Dragon£2.21192 rev
Trending
90-day click momentum
Thai Taste Green Curry Paste Pouch 200 g
Thai Taste£2.064.5★
Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
Mae Ploy£6.834.7★
Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
EDE Group£13.704.8★
Morrisons Green Thai Cooking Sauce 340g
Morrisons£1.274.3★
Morrisons The Best Thai Green Curry 400g
Morrisons£5.034.3★
What buyers say about thai green curry paste
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Great fresh flavours”
“Excellent product”
“It is very good value in my opinion”
“Excellent spice mix very authentic taste”
“Easy to use”
“As advertised”
“Following a recipe from a Thai website”
“Best thai green I've had”
“Add salt and pepper a little onion powder its delicious”
What buyers complain about
“Awfully high on salt”
“Absolutely tasteless”
“The flavour was quite bland”
“Not really the best quality if paste”
“Too much chili”
“I had to add extra coconut milk which altered the colour so it was no longer green”
“not easy to find”
“you can smell the almost garlic-leaning fragrance right away”
“Disappointing Quality”
“A mayour marketing failure”
Common questions
- Is thai green curry paste profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the thai green curry paste niche?
- 9 brands and 74 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in thai green curry paste?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for thai green curry paste peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the thai green curry paste niche?
- Listings span £1.25–£17.68; the average listing price is £4.99 (sweet spot $15–$100). The average incumbent carries 721 reviews — the moat a new listing must climb.