Thai Green Curry Paste
FailProducts sell for $4.99 on average, outside the sweet spot, so Thai Green Curry Paste is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £98K/yr127K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 74 sellers
Flapen Score
Thai Green Curry Paste against its category
The dotted line is the Grocery average. Past it, Thai Green Curry Paste is stronger. Inside it, weaker.
Market
The Thai Green Curry Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thai Green Curry Paste 127K times last year and spent an estimated £98K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £98Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- thai green curry paste39K searches a year
02 · Price
A sale here is worth £4.99.
Listings sell for £4.99 on average, from £1.25 to £17.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.99 that is £4K to £5K a year per listing.
- Average price
- £4.99under the $15 to $100 sweet spot
- Price range
- £1.25–£17.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #310 within Condiments & Sauces. It carries 721 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 91%
- Out of stock, average day
- 3.3%
- Average rank
- #310in Condiments & Sauces
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 721per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Thai Green Curry Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 3y ago

Mae Ploy Green Curry Paste 1kg - Bulk Authentic Thai Curry Base
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 2,079
- Age
- 15y ago

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
- Price
- £13.70
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Mae Ploy Thai Green Curry Paste YrmhNa 2 Pack (14 oz jar)
- Price
- £6.31
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 9y ago
Trending
estimated 90-day click momentum
Thai Taste Green Curry Paste Pouch 200 g
- Price
- £2.06
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 16y ago

Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 15y ago

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
- Price
- £13.70
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Morrisons Green Thai Cooking Sauce 340g
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 4y ago

Morrisons The Best Thai Green Curry 400g
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago
Newest
by launch date
Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
- Price
- £13.70
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Morrisons The Best Thai Green Curry 400g
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Morrisons Green Thai Paste 180g
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 3y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
74
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
3%
- Mae Ploy53%
- Blue Dragon21%
- EDE Group9%
- Thai Taste7%
- Morrisons4%
- MAE JUM3%
- Open — no brand owns it (3 brands, 3%)
Demand
Thai Green Curry Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Thai Green Curry Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thai green curry paste39K/yr
- mae ploy18K/yr
- thai curry paste24K/yr
- thai green curry10K/yr
- mae ploy curry paste15K/yr
- thai paste7K/yr
- green curry paste5K/yr
- green thai curry paste5K/yr
- green curry3K/yr
Reviews and returns
What reviews say buyers love and hate about Thai Green Curry Paste
We read the reviews and the return reasons for every product selling here.
“Awfully high on salt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thai Green Curry Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









