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Thai Green Curry Paste

Fail

Products sell for $4.99 on average, outside the sweet spot, so Thai Green Curry Paste is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£98K/yr127K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
60%top-5 click share · 9 brands · 74 sellers

Flapen Score

Thai Green Curry Paste against its category

The dotted line is the Grocery average. Past it, Thai Green Curry Paste is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thai Green Curry Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thai Green Curry Paste 127K times last year and spent an estimated £98K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
15.5%
Market size, estimated
£98Ka year
Peak month
January1.6× the quietest month
Top search term
thai green curry paste39K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £1.25 to £17.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.99 that is £4K to £5K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£1.25–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #310 within Condiments & Sauces. It carries 721 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
3.3%
Average rank
#310in Condiments & Sauces
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
721per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Thai Green Curry Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

74

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

3%

  • Mae Ploy53%
  • Blue Dragon21%
  • EDE Group9%
  • Thai Taste7%
  • Morrisons4%
  • MAE JUM3%
  • Open — no brand owns it (3 brands, 3%)

Demand

Thai Green Curry Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Thai Green Curry Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thai green curry paste39K/yr
  • mae ploy18K/yr
  • thai curry paste24K/yr
  • thai green curry10K/yr
  • mae ploy curry paste15K/yr
  • thai paste7K/yr
  • green curry paste5K/yr
  • green thai curry paste5K/yr
  • green curry3K/yr

Reviews and returns

What reviews say buyers love and hate about Thai Green Curry Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content33%−0.17

Awfully high on salt

incredibly salty

Far too salty

Taste-Overall13%+1.64

Absolutely tasteless

the taste was too tangy for me

absolutely no taste at all from it

Flavor12%−0.06

The flavour was quite bland

It that makes the overall flavour not strong enough

Strange flavour

Ingredients-Overall8%−0.03

Not really the best quality if paste

None of the ingredients that supposedly were in the paste were present I may as well had added our and water

and done better marketing. no preservatives or other E numbers, only natural ingradients etc etc., it would still be stocked in Waitrose. their own brand alternatives are utter garbage, by the way

Spiciness5%+0.59

Too much chili

too spicy

not very spicy so it you want it spicy add some Chilli

Love

Taste-Overall32%+1.64

Good taste

They are very authentic tasting too

Simply the best tasting paste there is

Flavor16%−0.06

Great fresh flavours

Lovely balanced flavour

Great flavour

Quality-Overall14%+0.63

Excellent product

Top quality

Beautiful and very like the one my local restaurant makes

Value For Money9%+0.76

It is very good value in my opinion

Good value for the money

Worth every penny

Spiciness8%+0.59

Excellent spice mix very authentic taste

Spice level is just right

Really nice sauce

FAQ

Common Thai Green Curry Paste questions

Answered from the same tracked data.