How competitive is the Thai Green Curry Paste niche on Amazon United Kingdom?

9 brands and 74 sellers compete in Thai Green Curry Paste on Amazon United Kingdom. The top 5 Thai Green Curry Paste products take 60% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Thai Green Curry Paste?

Thai Green Curry Paste buyers on Amazon United Kingdom complain most about Salt Content, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Thai Green Curry Paste niche?

Thai Green Curry Paste sells for £4.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.25–£17.68. The average incumbent carries 721 reviews — the moat a new listing must climb.

Thai Green Curry Paste

pricing outside the sweet spot ($4.99 avg) — Thai Green Curry Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Thai Green Curry Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thai Green Curry Paste is a £98K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.

Thai Green Curry Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.0% over the last 90 days and 15.5% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr25K

Search volume / yr-20.0%127K

Conversion rate15.5%

Avg price£4.99

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 74

Top-5 product click share60%

Open market6%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Thai Green Curry Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves

Price: £2.21
Rating: 4.4/5
Reviews: 192
Age: 3y ago

Mae Ploy Green Curry Paste 1kg - Bulk Authentic Thai Curry Base

Price: £7.07
Rating: 4.6/5
Reviews: 2,079
Age: 15y ago

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified

Price: £13.70
Rating: 4.8/5
Reviews: 34
Age: 8mo ago

Mae Ploy Thai Green Curry Paste YrmhNa 2 Pack (14 oz jar)

Price: £6.31
Rating: 4.7/5
Reviews: 227
Age: 9y ago

Newest

by launch date

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified

Price: £13.70
Rating: 4.8/5
Reviews: 34
Age: 8mo ago

Morrisons The Best Thai Green Curry 400g

Price: £5.03
Rating: 4.3/5
Reviews: 50
Age: 1y ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Morrisons Green Thai Paste 180g

Price: £2.32
Rating: 4.2/5
Reviews: 66
Age: 3y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves

Price: £2.21
Rating: 4.4/5
Reviews: 192
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

Mae Ploy53%
Blue Dragon21%
EDE Group9%
Thai Taste7%
Morrisons4%
MAE JUM3%
Open — no brand owns it (3 brands, 3%)

Thai Green Curry Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR15.5%Products23Brands9Top 5 Brands94%OOS Rate3.3%Rating4.5★Reviews721Avg BSR#310

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Thai Green Curry Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

thai green curry paste39K/yr -34.4%17.6% conv.
mae ploy18K/yr -6.6%9.0% conv.
thai curry paste24K/yr -9.4%9.2% conv.
thai green curry10K/yr +53.4%15.4% conv.
mae ploy curry paste15K/yr -45.5%13.7% conv.
thai paste7K/yr -30.2%9.3% conv.
green curry paste5K/yr +6.7%13.9% conv.
green thai curry paste5K/yr -25.8%14.8% conv.
green curry3K/yr -27.5%14.0% conv.

What reviews say buyers love and hate about Thai Green Curry Paste

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall32%

“Good taste”

Flavor16%

“Great fresh flavours”

Quality-Overall14%

“Excellent product”

Value For Money9%

“It is very good value in my opinion”

Spiciness8%

“Excellent spice mix very authentic taste”

What buyers complain about

86% of reviews

Salt Content33%

“Awfully high on salt”

Taste-Overall13%

“Absolutely tasteless”

Flavor12%

“The flavour was quite bland”

Ingredients-Overall8%

“Not really the best quality if paste”

Spiciness5%

“Too much chili”

Common Thai Green Curry Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thai Green Curry Paste 42/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.