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Thai Green Curry Paste

Fail

Products sell for $4.99 on average, outside the sweet spot, so Thai Green Curry Paste is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£98K/yr127K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
60%top-5 click share · 9 brands · 74 sellers

Flapen Score

Thai Green Curry Paste against its category

The dotted line is the Grocery average. Past it, Thai Green Curry Paste is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thai Green Curry Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thai Green Curry Paste 127K times last year and spent an estimated £98K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
15.5%
Market size, estimated
£98Ka year
Peak month
January1.6× the quietest month
Top search term
thai green curry paste39K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £1.25 to £17.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.99 that is £4K to £5K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£1.25–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #310 within Condiments & Sauces. It carries 721 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
3.3%
Average rank
#310in Condiments & Sauces
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
721per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Thai Green Curry Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

74

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

3%

  • Mae Ploy53%
  • Blue Dragon21%
  • EDE Group9%
  • Thai Taste7%
  • Morrisons4%
  • MAE JUM3%
  • Open — no brand owns it (3 brands, 3%)

Demand

Thai Green Curry Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Thai Green Curry Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thai green curry paste39K/yr
  • mae ploy18K/yr
  • thai curry paste24K/yr
  • thai green curry10K/yr
  • mae ploy curry paste15K/yr
  • thai paste7K/yr
  • green curry paste5K/yr
  • green thai curry paste5K/yr
  • green curry3K/yr

Reviews and returns

What reviews say buyers love and hate about Thai Green Curry Paste

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awfully high on salt”
A buyer, on “Salt Content”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Thai Green Curry Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data