Thai Curry Paste
FailThe top 5 brands take 99% of clicks, so Thai Curry Paste is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £57K/yr67K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 65 sellers
Flapen Score
Thai Curry Paste against its category
The dotted line is the Grocery average. Past it, Thai Curry Paste is stronger. Inside it, weaker.
Market
The Thai Curry Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thai Curry Paste 67K times last year and spent an estimated £57K. The top 5 brands take 99% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £57Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- mae ploy18K searches a year
02 · Price
A sale here is worth £6.80.
Listings sell for £6.80 on average, from £2.06 to £17.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.80 that is £3K to £5K a year per listing.
- Average price
- £6.80under the $15 to $100 sweet spot
- Price range
- £2.06–£17.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Condiments & Sauces. It carries 1,046 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Condiments & Sauces
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,046per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Thai Curry Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
- Price
- £13.70
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Mae Ploy Massaman Curry Paste 400g - Authentic Mild Thai Seasoning
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 1,647
- Age
- 15y ago

Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 15y ago

Mae Ploy Red Curry Paste 400g
- Price
- £4.51
- Rating
- 4.6/5
- Reviews
- 3,139
- Age
- 15y ago
Trending
estimated 90-day click momentum
Thai Taste Green Curry Paste Pouch 200 g
- Price
- £2.06
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 16y ago

Thai Tom Yam Paste 400g - Hot & Sour Chilli Lemongrass Soup Base
- Price
- £3.82
- Rating
- 4.7/5
- Reviews
- 948
- Age
- 13y ago

Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 15y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 3y ago

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
- Price
- £13.70
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago
Newest
by launch date
Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
- Price
- £13.70
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 3y ago

Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 3y ago

Classic Bundle - Traditional Thai Curry Paste by Mae Jum (6 packs x 70g) | Includes Great Taste Award Winners 2020
- Price
- £17.68
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
65
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Mae Ploy72%
- EDE Group16%
- Blue Dragon5%
- MAE JUM4%
- Lobo2%
- Thai Taste1%
Demand
Thai Curry Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Thai Curry Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mae ploy18K/yr
- thai curry paste24K/yr
- mae ploy curry paste15K/yr
- thai paste7K/yr
- mae ploy thai red curry paste2K/yr
Reviews and returns
What reviews say buyers love and hate about Thai Curry Paste
We read the reviews and the return reasons for every product selling here.
“incredibly salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thai Curry Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









