How competitive is the Thai Curry Paste niche on Amazon United Kingdom?

6 brands and 65 sellers compete in Thai Curry Paste on Amazon United Kingdom. The top 5 Thai Curry Paste products take 69% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Thai Curry Paste?

Thai Curry Paste buyers on Amazon United Kingdom complain most about Salt Content, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Thai Curry Paste niche?

Thai Curry Paste sells for £6.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.06–£17.68. The average incumbent carries 1,046 reviews — the moat a new listing must climb.

Thai Curry Paste

brand-locked demand (top 5 brands take 99% of clicks) — Thai Curry Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Thai Curry Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thai Curry Paste is a £57K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.

Thai Curry Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.9% over the last 90 days and 12.4% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr10K

Search volume / yr-19.9%67K

Conversion rate12.4%

Avg price£6.80

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 65

Top-5 product click share69%

Open market1%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Thai Curry Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified

Price: £13.70
Rating: 4.8/5
Reviews: 34
Age: 8mo ago

Mae Ploy Massaman Curry Paste 400g - Authentic Mild Thai Seasoning

Price: £3.59
Rating: 4.6/5
Reviews: 1,647
Age: 15y ago

Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base

Price: £6.83
Rating: 4.7/5
Reviews: 2,941
Age: 15y ago

Mae Ploy Red Curry Paste 400g

Price: £4.51
Rating: 4.6/5
Reviews: 3,139
Age: 15y ago

Newest

by launch date

Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified

Price: £13.70
Rating: 4.8/5
Reviews: 34
Age: 8mo ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves

Price: £2.21
Rating: 4.4/5
Reviews: 192
Age: 3y ago

Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass

Price: £2.27
Rating: 4.4/5
Reviews: 143
Age: 3y ago

Classic Bundle - Traditional Thai Curry Paste by Mae Jum (6 packs x 70g) | Includes Great Taste Award Winners 2020

Price: £17.68
Rating: 4.6/5
Reviews: 274
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Mae Ploy72%
EDE Group16%
Blue Dragon5%
MAE JUM4%
Lobo2%
Thai Taste1%

Thai Curry Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR12.4%Products16Brands6Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews1,046Avg BSR#78

Peak months: Sep · busiest ÷ quietest = 1.5×

Top Thai Curry Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mae ploy18K/yr -6.6%9.5% conv.
thai curry paste24K/yr -9.4%9.1% conv.
mae ploy curry paste15K/yr -45.5%13.7% conv.
thai paste7K/yr -30.2%8.1% conv.
mae ploy thai red curry paste2K/yr -32.7%26.0% conv.

What reviews say buyers love and hate about Thai Curry Paste

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall34%

“Amazing taste”

Flavor16%

“Great fresh flavours”

Quality-Overall15%

“Excellent product”

Value For Money9%

“It is very good value in my opinion”

Spiciness7%

“Genuin flavours, plenty of chilli heat”

What buyers complain about

88% of reviews

Salt Content39%

“incredibly salty”

Flavor13%

“The flavour was quite bland”

Taste-Overall10%

“Made an odd tasting curry”

Ingredients-Overall7%

“None of the ingredients that supposedly were in the paste were present I may as well had added our and water”

Ease Of Use6%

“not easy to find”

Common Thai Curry Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thai Curry Paste 36/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -19.9% over the last 90 days.