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Thai Curry Paste

Fail

The top 5 brands take 99% of clicks, so Thai Curry Paste is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£57K/yr67K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 65 sellers

Flapen Score

Thai Curry Paste against its category

The dotted line is the Grocery average. Past it, Thai Curry Paste is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thai Curry Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thai Curry Paste 67K times last year and spent an estimated £57K. The top 5 brands take 99% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
12.4%
Market size, estimated
£57Ka year
Peak month
September1.5× the quietest month
Top search term
mae ploy18K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £2.06 to £17.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.80 that is £3K to £5K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£2.06–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Condiments & Sauces. It carries 1,046 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#78in Condiments & Sauces
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,046per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Thai Curry Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

65

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Mae Ploy72%
  • EDE Group16%
  • Blue Dragon5%
  • MAE JUM4%
  • Lobo2%
  • Thai Taste1%

Demand

Thai Curry Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Thai Curry Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mae ploy18K/yr
  • thai curry paste24K/yr
  • mae ploy curry paste15K/yr
  • thai paste7K/yr
  • mae ploy thai red curry paste2K/yr

Reviews and returns

What reviews say buyers love and hate about Thai Curry Paste

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
39%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“incredibly salty”
A buyer, on “Salt Content”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Thai Curry Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data