thai curry paste
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,046.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Price range
Bad£2.06–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 67K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thai curry paste is a £57K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
thai curry paste market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Mae Ploy72%
- EDE Group16%
- Blue Dragon5%
- MAE JUM4%
- Lobo2%
- Thai Taste1%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -19.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.5×
Top thai curry paste search terms
- mae ploy18K/yr
- thai curry paste24K/yr
- mae ploy curry paste15K/yr
- thai paste7K/yr
- mae ploy thai red curry paste2K/yr
Top thai curry paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.494.7★407 rev
Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
EDE Group£13.704.8★34 rev
Mae Ploy Massaman Curry Paste 400g - Authentic Mild Thai Seasoning
Mae Ploy£3.594.6★1,647 rev
Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
Mae Ploy£6.834.7★2,941 rev
Mae Ploy Red Curry Paste 400g
Mae Ploy£4.514.6★3,139 rev
Newest
by launch dateMae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
EDE Group£13.7034 rev
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.49407 rev
Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
Blue Dragon£2.21192 rev
Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass
Blue Dragon£2.27143 rev
Classic Bundle - Traditional Thai Curry Paste by Mae Jum (6 packs x 70g) | Includes Great Taste Award Winners 2020
MAE JUM£17.68274 rev
Trending
90-day click momentum
Thai Taste Green Curry Paste Pouch 200 g
Thai Taste£2.064.5★
Thai Tom Yam Paste 400g - Hot & Sour Chilli Lemongrass Soup Base
Mae Ploy£3.824.7★
Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base
Mae Ploy£6.834.7★
Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves
Blue Dragon£2.214.4★
Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified
EDE Group£13.704.8★
What buyers say about thai curry paste
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Great fresh flavours”
“Excellent product”
“It is very good value in my opinion”
“Genuin flavours, plenty of chilli heat”
“Easy to use”
“As advertised”
“Following a recipe from a Thai website”
“Best thai green I've had”
“Makes excellent broth for Tom yam”
What buyers complain about
“incredibly salty”
“The flavour was quite bland”
“Made an odd tasting curry”
“None of the ingredients that supposedly were in the paste were present I may as well had added our and water”
“not easy to find”
“I had to add extra coconut milk which altered the colour so it was no longer green”
“Too much chili”
“Disappointing Quality”
“as it was dry”
“had no smell when I cooked it”
Common questions
- Is thai curry paste profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the thai curry paste niche?
- 6 brands and 65 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in thai curry paste?
- Top complaints mined from reviews: Salt Content, Flavor, Taste-Overall. The return rate is 0.0%.
- When does demand for thai curry paste peak?
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- What does it cost to enter the thai curry paste niche?
- Listings span £2.06–£17.68; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.