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Terrys Chocolate Orange Easter Egg

Fail

Demand is soft, at -95.2% this quarter, so Terrys Chocolate Orange Easter Egg is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£27K/yr35K searches / yr
90-day growth
-95.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 67 sellers

Flapen Score

Terrys Chocolate Orange Easter Egg against its category

The dotted line is the Grocery average. Past it, Terrys Chocolate Orange Easter Egg is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terrys Chocolate Orange Easter Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Terrys Chocolate Orange Easter Egg 35K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -95.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-95.2%
Conversion, latest week
6.9%
Market size, estimated
£27Ka year
Top search term
terrys chocolate orange easter egg18K searches a year

02 · Price

A sale here is worth £11.19.

Listings sell for £11.19 on average, from £5.07 to £28.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.19 that is £0 to £1K a year per listing.

Average price
£11.19under the $15 to $100 sweet spot
Price range
£5.07–£28.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #1,226 within Chocolate Candy. It carries 122 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
36%
Out of stock, average day
41.0%
Average rank
#1,226in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Terrys Chocolate Orange Easter Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

67

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Terry's58%
  • shopior12%
  • N/A18%
  • Chocohugs6%
  • Hezvic6%
  • ICMinds Gifts5%
  • Open — no brand owns it (1 brand, 5%)

Demand

Terrys Chocolate Orange Easter Egg search demand

Weekly searches over the year. Pick a range.

12K8KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Terrys Chocolate Orange Easter Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • terrys chocolate orange easter egg18K/yr
  • terrys chocolate orange egg6K/yr
  • chocolate orange easter egg7K/yr
  • terrys easter egg4K/yr

Reviews and returns

What reviews say buyers love and hate about Terrys Chocolate Orange Easter Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.19

one a little bigger £9.99 far to expensive

Size-Overall50%−0.19

one a little bigger

Love

Taste-Overall39%+2.77

LOVELY CHOCOLATE

Great taste

really good value anddelicious

Gifting Purpose22%+1.29

Great product beautiful present very good delivery and price

Good quality great for a present

Lovely gift set

Quality-Overall22%−0.33

Excellent quality

The product itself was good

Advertised Vs Actual Product11%+0.57

product is exactly as stated

Crispiness6%+0.27

LOVELY CHOCOLATE

FAQ

Common Terrys Chocolate Orange Easter Egg questions

Answered from the same tracked data.