teriyaki sauce
Skip itPricing outside the sweet spot ($6.86 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great164.96avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£0.60–£25.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£106K£106K/yr · 783K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, teriyaki sauce is a £106K/yr Amazon United Kingdom market (783K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
teriyaki sauce market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £103K–£137K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 39%
- Out of stock
- 7.1%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
64
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
14%
- Blue Dragon27%
- Kikkoman21%
- Lee Kum Kee12%
- YO!10%
- Morrisons8%
- Sharwood's8%
- Open — no brand owns it (7 brands, 14%)
Demand
Weekly Amazon search volume, last 20 weeks — -2.5% search growth over the last 90 days.Top teriyaki sauce search terms
- teriyaki sauce59K/yr
- teriyaki10K/yr
- yo!2K/yr
Top teriyaki sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Dragon Sweet Teriyaki Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More
Blue Dragon£2.414.6★51 rev
Yo! Sweet & Sticky Teriyaki Sauce 100g
YO!£1.054.5★306 rev
Sharwoods Japanese Teriyaki Sauce Sweet & Savoury Soy Blend With Ginger & Garlic 415 g Jar (Pack of 1)
Sharwood's£2.194.2★68 rev
LKK Teriyaki Sauce 1.15kg | Authentic Sweet & Savory Japanese Marinade and Glaze | Gluten Free | Vegan | No MSG Added
Lee Kum Kee£10.304.7★525 rev
Morrisons Teriyaki Sauce 150ml
Morrisons£1.343.5★2 rev
Newest
by launch date
Kikkoman Teriyaki BBQ Sauce Korean Style 250ml
Kikkoman£3.013 rev
Morrisons Teriyaki Sauce 150ml
Morrisons£1.342 rev
The Flava People Yo! Teriyaki Sauce 200ml
Yo!£2.641 rev
Japanese Teriyaki Glaze Sauce 975ml for Stir-fries Meat Seafood and Vegetables
CAPACITEA£15.747 rev
Sun Hee Teriyaki Sauce 300g
Sun Hee£2.8181 rev
Trending
90-day click momentum
Blue Dragon Teriyaki Sauce 250ml
Blue Dragon£2.284.8★
Kikkoman Teriyaki BBQ Sauce Korean Style 250ml
Kikkoman£3.014.5★
Yo! Spicy Prawn Dragon Rolls 203g
Yo!£5.095.0★
Kikkoman Teriyaki Sauce with Toasted Sesame 250ml
Kikkoman£2.694.4★
Blue Dragon Teriyaki Sauce 1L Japanese Teriyaki Marinade Stir Fry Sauce Sweet Soy Glaze for Chicken Salmon Beef & Vegetables Asian Cooking Sauce Dipping Sauce for Noodles & Rice
Blue Dragon£9.504.4★
What buyers say about teriyaki sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious sauce”
“Tasty & Flavoursome”
“Good quality”
“value for the money”
“This is really nice in taste and thickness, I'll buy it again”
“It contains no artificial colors or preservatives”
“Very good value big bottle”
“Sweet sauce”
What buyers complain about
“this tastes nothing like”
“Terrible smell and taste, I just threw it away”
“Too Sweet”
“It doesn't have an intense enough flavour”
Common questions
- Is teriyaki sauce profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the teriyaki sauce niche?
- 13 brands and 64 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in teriyaki sauce?
- Top complaints mined from reviews: Taste-Overall, Smell, Sweetness. The return rate is 0.0%.
- What does it cost to enter the teriyaki sauce niche?
- Listings span £0.60–£25.08; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.