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Tequila Reposado

Fail

The top 5 brands take 94% of clicks, so Tequila Reposado is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£320K/yr142K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
81%top-5 click share · 8 brands · 38 sellers

Flapen Score

Tequila Reposado against its category

The dotted line is the Grocery average. Past it, Tequila Reposado is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tequila Reposado market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tequila Reposado 142K times last year and spent an estimated £320K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
9.0%
Market size, estimated
£320Ka year
Peak month
December2.7× the quietest month
Top search term
casamigos tequila54K searches a year

02 · Price

A sale here is worth £25.08.

Listings sell for £25.08 on average, from £11.99 to £41.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £25.08 that is £13K to £19K a year per listing.

Average price
£25.08inside the $15 to $100 sweet spot
Price range
£11.99–£41.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Beer, Wine & Spirits. It carries 1,423 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,423per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Tequila Reposado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£96K£128K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Casamigos66%
  • Jose Cuervo13%
  • Olmeca7%
  • El Jimador6%
  • Don Julio2%
  • Sierra2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Tequila Reposado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tequila Reposado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casamigos tequila54K/yr
  • tequila reposado27K/yr
  • casamigos18K/yr
  • reposado tequila14K/yr
  • jose cuervo tequila8K/yr
  • gold tequila4K/yr
  • tequila gold6K/yr
  • jose cuervo4K/yr
  • casamigos reposado4K/yr
  • reposado3K/yr

Reviews and returns

What reviews say buyers love and hate about Tequila Reposado

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Flavor29%+0.63

Awful tequila, Bought for someone else as they specifically asked for it

This is the worst tequila i have ever had

Taste-Overall27%−0.03

Tastes very different now it is definitely a different product now

It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals

more rounded reposado taste did not appeal to me as much

Ethical Trade/Fair Trade14%−0.05

theres a class action lawsuit against the company that produces it

Alcohol Content8%−0.03

Just get el tequileno instead, cheap,

It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals

Ingredients-Overall4%−0.01

It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals

Love

Alcohol Flavor42%+0.63

Smooth Drink

Good and refine drink

Good quality drink

Value For Money15%+2.57

The price was very affordable

great price

offers excellent value for money

Taste-Overall14%−0.03

Great taste - super recipe

Delicious

Rich taste

Flavor10%−0.02

Good flavour

So flavourful quite caramelly

the dominant flavour I get is coconut

Quality-Overall7%+0.38

it feels like a well-made product

Good quality drink

QUALITY

FAQ

Common Tequila Reposado questions

Answered from the same tracked data.