tequila reposado
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£25.08avg listing price — sweet spot $15–$100
Price range
Great£11.99–£41.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Good£320K£320K/yr · 142K searches
Review moat
Good1,423.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tequila reposado is a £320K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tequila reposado market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £314K–£376K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Casamigos66%
- Jose Cuervo13%
- Olmeca7%
- El Jimador6%
- Don Julio2%
- Sierra2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×
Top tequila reposado search terms
- casamigos tequila54K/yr
- tequila reposado27K/yr
- casamigos18K/yr
- reposado tequila14K/yr
- jose cuervo tequila8K/yr
- gold tequila4K/yr
- tequila gold6K/yr
- jose cuervo4K/yr
- casamigos reposado4K/yr
- reposado3K/yr
Top tequila reposado products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Casamigos Reposado Tequila | 40% vol | 70cl | Hints of Caramel & Cocoa | Silky with a Smooth Finish | Neat & in Cocktails | Made from Blue Weber Agave
Casamigos£33.514.6★733 rev
Casamigos Blanco Tequila | 40% vol | 70cl | Hints of Citrus | Vanilla & Sweet Agave | Crisp & Clean | Made from Hand-Selected Blue Weber Agave | Perfect for Gifting | Best Enjoyed with Friends
Casamigos£29.424.7★823 rev
Jose Cuervo Especial Reposado Tequila 35% ABV 70cl | Oak Barrel Aged with Smooth Vanilla Caramel & Spice Notes | For Margaritas & Cocktails
Jose Cuervo£16.524.8★4,551 rev
Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico
Olmeca£19.304.7★905 rev
El Jimador Reposado Tequila 70 cl | 100% Blue Agave | Award Winning | Aged in Oak for Smooth Warm Flavour | Perfect for Margarita and Paloma Cocktails | 38% ABV | Packaging May Vary
El Jimador£17.354.7★825 rev
Newest
by launch date
Teremana Reposado Tequila | 70cl | 40% ABV | Small Batch | Spirits | Handcrafted from 100% Mature Blue Weber Agave
Teremana£31.8459 rev
Sierra Tequila Reposado 50cl
Sierra£11.9932 rev
Rooster Rojo Reposado Tequila 70cl 38% ABV | 100% Blue Weber Agave | Double Distilled Filtered Through Silver Barrel Aged
Rooster Rojo£19.69269 rev
Casamigos Reposado Tequila | 40% vol | 70cl | Hints of Caramel & Cocoa | Silky with a Smooth Finish | Neat & in Cocktails | Made from Blue Weber Agave
Casamigos£33.51733 rev
Casamigos Blanco Tequila | 40% vol | 70cl | Hints of Citrus | Vanilla & Sweet Agave | Crisp & Clean | Made from Hand-Selected Blue Weber Agave | Perfect for Gifting | Best Enjoyed with Friends
Casamigos£29.42823 rev
Trending
90-day click momentum
Jose Cuervo Especial Silver Tequila 35% ABV 70cl | Crisp Blue Agave Citrus & Pepper Notes | For Margaritas Palomas & Cocktails
Jose Cuervo£16.384.7★
El Jimador Reposado Tequila 70 cl | 100% Blue Agave | Award Winning | Aged in Oak for Smooth Warm Flavour | Perfect for Margarita and Paloma Cocktails | 38% ABV | Packaging May Vary
El Jimador£17.354.7★
Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico
Olmeca£19.304.7★
Casamigos Blanco Tequila | 40% vol | 70cl | Hints of Citrus | Vanilla & Sweet Agave | Crisp & Clean | Made from Hand-Selected Blue Weber Agave | Perfect for Gifting | Best Enjoyed with Friends
Casamigos£29.424.7★
Jose Cuervo Especial Reposado Tequila 35% ABV 1L | Oak Barrel Aged with Smooth Vanilla Caramel & Spice Notes | For Margaritas & Cocktails
Jose Cuervo£23.594.8★
What buyers say about tequila reposado
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth Drink”
“The price was very affordable”
“Great taste - super recipe”
“Good flavour”
“it feels like a well-made product”
“easy to use”
“Gets the job done”
“Great blend”
What buyers complain about
“Awful tequila, Bought for someone else as they specifically asked for it”
“Tastes very different now it is definitely a different product now”
“theres a class action lawsuit against the company that produces it”
“Just get el tequileno instead, cheap,”
“It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals”
Common questions
- Is tequila reposado profitable to sell on Amazon United Kingdom?
- The niche generates £320K/yr across 12 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the tequila reposado niche?
- 8 brands and 38 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in tequila reposado?
- Top complaints mined from reviews: Alcohol Flavor, Taste-Overall, Ethical Trade/Fair Trade. The return rate is 0.5%.
- When does demand for tequila reposado peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the tequila reposado niche?
- Listings span £11.99–£41.46; the average listing price is £25.08 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.