Is tequila blanco profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (48/100).

How competitive is the tequila blanco niche?

15 brands and 59 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in tequila blanco?

Top complaints mined from reviews: Alcohol Flavor, Alcohol Content, Taste-Overall. The return rate is 0.5%.

When does demand for tequila blanco peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the tequila blanco niche?

Listings span £11.93–£36.30; the average listing price is £21.92 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.

tequila blanco

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£21.92

avg listing price — sweet spot $15–$100

Price range

Great£11.93–£36.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good812.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Market size

Bad£93K

£93K/yr · 55K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, tequila blanco is a £93K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tequila blanco market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £88K–£110K; units × avg price
Conversion rate: 7.7%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

20%

El Jimador28%
Olmeca21%
Sierra12%
Jose Cuervo11%
Casamigos5%
Espolon Tequila3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top tequila blanco search terms

tequila blanco39K/yr +23.5%6.5% conv.
blanco tequila6K/yr +92.0%6.5% conv.
silver tequila7K/yr -37.9%7.1% conv.
tequila silver4K/yr -66.0%5.2% conv.

All search terms

Top tequila blanco products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

El Jimador£16.364.7★635 rev

Olmeca Altos Plata Tequila 70cl 38% ABV Made from 100% Blue Weber Agave Notes of Lime Lemon and Agave Award Winning Grown in Los Altos Mexico. Packaging may vary

Olmeca£17.934.8★2,484 rev

Jose Cuervo Especial Silver Tequila 35% ABV 70cl | Crisp Blue Agave Citrus & Pepper Notes | For Margaritas Palomas & Cocktails

Jose Cuervo£16.384.7★1,828 rev

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita

Sierra£11.934.9★19 rev

Casamigos£29.424.7★823 rev

Newest

by launch date

Sierra Tequila Blanco Tequila | 70 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita

Sierra£16.615 rev

5mo ago

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita

Sierra£11.9319 rev

9mo ago

Teremana£26.2268 rev

2y ago

El Tequileño Blanco Tequila 50cl 38% ABV

El Tequileño£18.4540 rev

5y ago

El Rayo Blanco Tequila | 100% Natural Blue Agave | Vegan & Gluten Free | 40% ABV 70cl

EL RAYO HA VUELTO£24.49659 rev

7y ago

What buyers say about tequila blanco

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor38%

“Very drinkable and a good price”

Value For Money23%

“Great price”

Taste-Overall16%

“Taste great”

Quality-Overall9%

“its good quality and smooth”

Flavor3%

“coupled with the it's flavour makes it just so much more drinkable”

Advertised Vs Actual Product3%

“As advertised”

Blend/Ratio2%

“Great blend”

Ease Of Use2%

“easy to use”

Design-Overall1%

“It's a quirky kind of bottle design”

Freshness1%

“just a fresh and natural finish”

What buyers complain about

Alcohol Flavor29%

“Awful tequila, Bought for someone else as they specifically asked for it”

Alcohol Content10%

“Just get el tequileno instead, cheap,”

Taste-Overall10%

“It doesn't taste like tequila should, it's full of sugars and fake flavours and some versions of the tequilas contain between 33% and 42% non-agave ethanol, contradicting the 100% Blue Weber Agave label”

Ingredients-Overall8%

“It's full of additives”

Size-Overall7%

“Very small bottle”

Advertised Vs Actual Product7%

“The bottle isnt the same”

Flavor4%

“Too much vanilla flavour”

Sweetness4%

“Too sweet and too sugary for what it is”

Artificial Sweeteners4%