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Tequila Anejo

Fail

The top 5 brands take 100% of clicks, so Tequila Anejo is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£531K/yr163K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 30 sellers

Flapen Score

Tequila Anejo against its category

The dotted line is the Grocery average. Past it, Tequila Anejo is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tequila Anejo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tequila Anejo 163K times last year and spent an estimated £531K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £531K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
4.9%
Market size, estimated
£531Ka year
Peak month
December2.9× the quietest month
Top search term
don julio85K searches a year

02 · Price

A sale here is worth £66.53.

Listings sell for £66.53 on average, from £14.26 to £157.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £66.53 that is £17K to £33K a year per listing.

Average price
£66.53inside the $15 to $100 sweet spot
Price range
£14.26–£157.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£17K–£33K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Beer, Wine & Spirits. It carries 635 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#23in Beer, Wine & Spirits
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Tequila Anejo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£53K£106K£159K£212K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Don Julio89%
  • Clase Azul9%
  • Patrón2%

Demand

Tequila Anejo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Tequila Anejo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • don julio85K/yr
  • don julio tequila19K/yr
  • azul tequila12K/yr
  • clase azul tequila11K/yr
  • anejo tequila9K/yr
  • tequila anejo8K/yr
  • premium tequila7K/yr
  • don julio reposado6K/yr
  • tequila don julio4K/yr
  • don julio anejo3K/yr

Reviews and returns

What reviews say buyers love and hate about Tequila Anejo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.83

Pricey

Thought price was too goos to be true

Rather pricey

Alcohol Flavor17%−0.02

unfortunately the best tequila I've tried

Not exactly a luxury tequila, when it's not eve 100% agave, full of sugars and additives and has a lawsuit going on against the brand

Taste-Overall11%+3.52

It doesn't taste like tequila should, it's full of sugars and fake flavours and some versions of the tequilas contain between 33% and 42% non-agave ethanol, contradicting the 100% Blue Weber Agave label

more rounded reposado taste did not appeal to me as much

Size-Overall8%−0.04

Small bottles

These are small bottles

Quality-Overall8%−0.04

Just junk that's what it is

Love

Taste-Overall39%+3.52

Rich taste

Its really nice a smooth taste

Good taste

Alcohol Flavor28%−0.02

Enjoyable sip

Good drink

Lovely Tequila smoothie and tasty

Value For Money13%+0.83

great value

Amazing price

Great value as well

Quality-Overall7%−0.04

was a gift so no complaints

it feels like a well-made product

The quality itself seems good

Flavor3%+0.27

add a few drops of water and you get past the oak and fragrant port and into the deeper agave flavours which are still fresh and green

FAQ

Common Tequila Anejo questions

Answered from the same tracked data.