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Tequila Anejo

Fail

The top 5 brands take 100% of clicks, so Tequila Anejo is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£531K/yr163K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 30 sellers

Flapen Score

Tequila Anejo against its category

The dotted line is the Grocery average. Past it, Tequila Anejo is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tequila Anejo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tequila Anejo 163K times last year and spent an estimated £531K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £531K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
4.9%
Market size, estimated
£531Ka year
Peak month
December2.9× the quietest month
Top search term
don julio85K searches a year

02 · Price

A sale here is worth £66.53.

Listings sell for £66.53 on average, from £14.26 to £157.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £66.53 that is £17K to £33K a year per listing.

Average price
£66.53inside the $15 to $100 sweet spot
Price range
£14.26–£157.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£17K–£33K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Beer, Wine & Spirits. It carries 635 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#23in Beer, Wine & Spirits
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Tequila Anejo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£53K£106K£159K£212K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Don Julio89%
  • Clase Azul9%
  • Patrón2%

Demand

Tequila Anejo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Tequila Anejo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • don julio85K/yr
  • don julio tequila19K/yr
  • azul tequila12K/yr
  • clase azul tequila11K/yr
  • anejo tequila9K/yr
  • tequila anejo8K/yr
  • premium tequila7K/yr
  • don julio reposado6K/yr
  • tequila don julio4K/yr
  • don julio anejo3K/yr

Reviews and returns

What reviews say buyers love and hate about Tequila Anejo

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Value For Money”
0.6%of orders come back
“Pricey”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Tequila Anejo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data