Tequila Anejo
FailThe top 5 brands take 100% of clicks, so Tequila Anejo is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £531K/yr163K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 30 sellers
Flapen Score
Tequila Anejo against its category
The dotted line is the Grocery average. Past it, Tequila Anejo is stronger. Inside it, weaker.
Market
The Tequila Anejo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tequila Anejo 163K times last year and spent an estimated £531K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £531K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £531Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- don julio85K searches a year
02 · Price
A sale here is worth £66.53.
Listings sell for £66.53 on average, from £14.26 to £157.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £66.53 that is £17K to £33K a year per listing.
- Average price
- £66.53inside the $15 to $100 sweet spot
- Price range
- £14.26–£157.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £17K–£33K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Beer, Wine & Spirits. It carries 635 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Beer, Wine & Spirits
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 635per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Tequila Anejo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Don Julio Reposado Tequila | 38% vol | 70cl | Mellow | Elegant Flavour & Inviting Aroma | Rich & Smooth Finish | for Mixed Drinks or Cocktails | a Gift to Impress | Perfect for Gifting
- Price
- £39.88
- Rating
- 4.8/5
- Reviews
- 1,843
- Age
- 15y ago

Don Julio 1942 Anejo Tequila | 38% vol | 70cl | Luxury Tequila Anejo Aged 2.5 Years | Aromas of Vanilla | Tones of Nuts | Light Essence of Oak
- Price
- £110.32
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 13y ago

Don Julio Blanco Tequila | 40% vol | 70cl | Crisp Agave & Citrus Flavour | Made from Blue Weber Agave | for Cocktails & Alcohol Drinks | Perfect for Gifting
- Price
- £36.30
- Rating
- 4.8/5
- Reviews
- 1,184
- Age
- 15y ago

Don Julio Añejo Tequila | 38% vol | 70cl | Rich & Complex | Wood & Hints of Vanilla | Balance of Agave | Barrel Aged 18 Months | Sipping Tequila | a Gift to Impress | Perfect for Gifting
- Price
- £41.83
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 15y ago

Clase Azul - Reposado 70cl Bottle
- Price
- £157.77
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 9y ago
Trending
90-day click momentum
Clase Azul - Reposado 70cl Bottle
- Price
- £157.77
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 9y ago

Clase Azul Plata Tequila 70 cl 03982
- Price
- £113.06
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 15y ago

Don Julio Reposado Tequila | 38% vol | 70cl | Mellow | Elegant Flavour & Inviting Aroma | Rich & Smooth Finish | for Mixed Drinks or Cocktails | a Gift to Impress | Perfect for Gifting
- Price
- £39.88
- Rating
- 4.8/5
- Reviews
- 1,843
- Age
- 15y ago

Don Julio Blanco Tequila | 40% vol | 70cl | Crisp Agave & Citrus Flavour | Made from Blue Weber Agave | for Cocktails & Alcohol Drinks | Perfect for Gifting
- Price
- £36.30
- Rating
- 4.8/5
- Reviews
- 1,184
- Age
- 15y ago

Don Julio 1942 Anejo Tequila | 38% vol | 70cl | Luxury Tequila Anejo Aged 2.5 Years | Aromas of Vanilla | Tones of Nuts | Light Essence of Oak
- Price
- £110.32
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 13y ago
Newest
by launch date
Don Julio 1942 Añejo Tequila | Three Miniature Bottles in a Gift Box | 3x5cl | 40% vol | Flavours of Oak & Rich Vanilla | Luxury Tequila Añejo | Aged 2.5 Years
- Price
- £37.80
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 8mo ago

Don Julio 1942 Añejo Tequila | 40% Vol | 5cl | Notes of Rich Vanilla & Oak | Luxury Tequila Añejo | Aged 2.5 Years
- Price
- £14.26
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 1y ago

Don Julio Rosado Tequila | 40% vol | 70cl | Sweet Fruity Notes & Caramel | Light & Smooth Finish | Finished in Ruby Port Cask | Luxury Tequila | Enjoy on the Rocks or in Cocktails
- Price
- £79.36
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

Don Julio 70 Anejo Cristalino Tequila / 70cl
- Price
- £68.89
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 6y ago

Clase Azul - Reposado 70cl Bottle
- Price
- £157.77
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Don Julio89%
- Clase Azul9%
- Patrón2%
Demand
Tequila Anejo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Tequila Anejo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- don julio85K/yr
- don julio tequila19K/yr
- azul tequila12K/yr
- clase azul tequila11K/yr
- anejo tequila9K/yr
- tequila anejo8K/yr
- premium tequila7K/yr
- don julio reposado6K/yr
- tequila don julio4K/yr
- don julio anejo3K/yr
Reviews and returns
What reviews say buyers love and hate about Tequila Anejo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pricey
Thought price was too goos to be true
Rather pricey
unfortunately the best tequila I've tried
Not exactly a luxury tequila, when it's not eve 100% agave, full of sugars and additives and has a lawsuit going on against the brand
It doesn't taste like tequila should, it's full of sugars and fake flavours and some versions of the tequilas contain between 33% and 42% non-agave ethanol, contradicting the 100% Blue Weber Agave label
more rounded reposado taste did not appeal to me as much
Small bottles
These are small bottles
Just junk that's what it is
Love
Rich taste
Its really nice a smooth taste
Good taste
Enjoyable sip
Good drink
Lovely Tequila smoothie and tasty
great value
Amazing price
Great value as well
was a gift so no complaints
it feels like a well-made product
The quality itself seems good
add a few drops of water and you get past the oak and fragrant port and into the deeper agave flavours which are still fresh and green
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tequila Anejo questions
Answered from the same tracked data.









