Tequila
Tequila clears our launch bar: a $1.1M/yr market growing +25.6% this quarter with returns at 0.4%.
Flapen Score
Is Tequila profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tequila is a £1.1M/yr Amazon United Kingdom market (850K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 57/100.
Tequila: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +25.6% over the last 90 days and 6.3% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 19 products
Top Tequila products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olmeca Altos Plata Tequila 70cl 38% ABV Made from 100% Blue Weber Agave Notes of Lime Lemon and Agave Award Winning Grown in Los Altos Mexico. Packaging may vary
- Price
- £17.93
- Rating
- 4.8/5
- Reviews
- 2,484
- Age
- 14y ago
El Jimador Blanco Tequila 70 cl | 100% Blue Agave | Award Winning | Smooth Crisp and Perfect For Margarita & Paloma Cocktails | 38% ABV | Packaging May Vary
- Price
- £16.36
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 14y ago
Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £11.93
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 9mo ago
Jose Cuervo Especial Silver Tequila 35% ABV 70cl | Crisp Blue Agave Citrus & Pepper Notes | For Margaritas Palomas & Cocktails
- Price
- £16.38
- Rating
- 4.7/5
- Reviews
- 1,828
- Age
- 15y ago
Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico
- Price
- £19.30
- Rating
- 4.7/5
- Reviews
- 905
- Age
- 14y ago
Trending
90-day click momentum
Sierra Tequila Blanco Tequila | 70 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £16.61
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago
Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £11.93
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 9mo ago
El Jimador Blanco Tequila 70 cl | 100% Blue Agave | Award Winning | Smooth Crisp and Perfect For Margarita & Paloma Cocktails | 38% ABV | Packaging May Vary
- Price
- £16.36
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 14y ago
Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico
- Price
- £19.30
- Rating
- 4.7/5
- Reviews
- 905
- Age
- 14y ago
El Jimador Reposado Tequila 70 cl | 100% Blue Agave | Award Winning | Aged in Oak for Smooth Warm Flavour | Perfect for Margarita and Paloma Cocktails | 38% ABV | Packaging May Vary
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 825
- Age
- 15y ago
Newest
by launch dateSierra Tequila Blanco Tequila | 70 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £16.61
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago
Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £11.93
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 9mo ago
Altos Tequila Ready to Serve Lime Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Lime and Subtle Sweetness Made from Award Winning Tequila
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Sierra Tequila Reposado 50cl
- Price
- £11.99
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3y ago
El Rayo Blanco Tequila | 100% Natural Blue Agave | Vegan & Gluten Free | 40% ABV 70cl
- Price
- £24.49
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
59
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Olmeca30%
- El Jimador25%
- Sierra15%
- Jose Cuervo12%
- Casamigos4%
- Patrón3%
- Open — no brand owns it (6 brands, 10%)
Tequila demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Tequila search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tequila706K/yr
- tequila blanco39K/yr
- tequila 1l14K/yr
- altos tequila12K/yr
- tequilla14K/yr
- blanco tequila6K/yr
- olmeca altos tequila7K/yr
- altos5K/yr
- 100% agave tequila5K/yr
- lalo tequila3K/yr
What reviews say buyers love and hate about Tequila
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Amazing drink”
“Worth buying”
“Taste great”
“its good quality and smooth”
“Good flavour”
What buyers complain about
81% of reviews“Tastes very different now it is definitely a different product now”
“Awful tequila, Bought for someone else as they specifically asked for it”
“At one point I actually checked the bottle to confirm it was alcoholic”
“It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals”
“Very small bottle”
Common Tequila questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
