Tequila
MaybeReturns run at only 0.4% of orders. But the products selling today already average 4.7★, so Tequila is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £1.1M/yr850K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 59 sellers
Flapen Score
Tequila against its category
The dotted line is the Grocery average. Past it, Tequila is stronger. Inside it, weaker.
Market
The Tequila market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tequila 850K times last year and spent an estimated £1.1M. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 850K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £1.1Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- tequila706K searches a year
02 · Price
A sale here is worth £19.84.
Listings sell for £19.84 on average, from £9.76 to £36.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £19.84 that is £40K to £50K a year per listing.
- Average price
- £19.84inside the $15 to $100 sweet spot
- Price range
- £9.76–£36.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £40K–£50K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Beer, Wine & Spirits. It carries 1,236 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Beer, Wine & Spirits
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,236per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Tequila products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Olmeca Altos Plata Tequila 70cl 38% ABV Made from 100% Blue Weber Agave Notes of Lime Lemon and Agave Award Winning Grown in Los Altos Mexico. Packaging may vary
- Price
- £17.93
- Rating
- 4.8/5
- Reviews
- 2,484
- Age
- 14y ago

El Jimador Blanco Tequila 70 cl | 100% Blue Agave | Award Winning | Smooth Crisp and Perfect For Margarita & Paloma Cocktails | 38% ABV | Packaging May Vary
- Price
- £16.36
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 14y ago

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £11.93
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 9mo ago

Jose Cuervo Especial Silver Tequila 35% ABV 70cl | Crisp Blue Agave Citrus & Pepper Notes | For Margaritas Palomas & Cocktails
- Price
- £16.38
- Rating
- 4.7/5
- Reviews
- 1,828
- Age
- 15y ago

Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico
- Price
- £19.30
- Rating
- 4.7/5
- Reviews
- 905
- Age
- 14y ago
Trending
90-day click momentum
Sierra Tequila Blanco Tequila | 70 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £16.61
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £11.93
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 9mo ago

El Jimador Blanco Tequila 70 cl | 100% Blue Agave | Award Winning | Smooth Crisp and Perfect For Margarita & Paloma Cocktails | 38% ABV | Packaging May Vary
- Price
- £16.36
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 14y ago

Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico
- Price
- £19.30
- Rating
- 4.7/5
- Reviews
- 905
- Age
- 14y ago

El Jimador Reposado Tequila 70 cl | 100% Blue Agave | Award Winning | Aged in Oak for Smooth Warm Flavour | Perfect for Margarita and Paloma Cocktails | 38% ABV | Packaging May Vary
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 825
- Age
- 15y ago
Newest
by launch date
Sierra Tequila Blanco Tequila | 70 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £16.61
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita
- Price
- £11.93
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 9mo ago

Altos Tequila Ready to Serve Lime Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Lime and Subtle Sweetness Made from Award Winning Tequila
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago

Sierra Tequila Reposado 50cl
- Price
- £11.99
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3y ago

El Rayo Blanco Tequila | 100% Natural Blue Agave | Vegan & Gluten Free | 40% ABV 70cl
- Price
- £24.49
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
59
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Olmeca30%
- El Jimador25%
- Sierra15%
- Jose Cuervo12%
- Casamigos4%
- Patrón3%
- Open — no brand owns it (6 brands, 10%)
Demand
Tequila search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Tequila search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tequila706K/yr
- tequila blanco39K/yr
- tequila 1l14K/yr
- altos tequila12K/yr
- tequilla14K/yr
- blanco tequila6K/yr
- olmeca altos tequila7K/yr
- altos5K/yr
- 100% agave tequila5K/yr
- lalo tequila3K/yr
Reviews and returns
What reviews say buyers love and hate about Tequila
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes very different now it is definitely a different product now
Maybe it will taste better with a salt rim
a bit too strong for my taste
Awful tequila, Bought for someone else as they specifically asked for it
This is the worst tequila i have ever had
At one point I actually checked the bottle to confirm it was alcoholic
It doesn't taste like tequila should, it's full of sugars and fake flavours and some versions of the tequilas contain between 33% and 42% non-agave ethanol, contradicting the 100% Blue Weber Agave label
It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals
It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals
It's full of additives
Very small bottle
Love
Amazing drink
it's interesting enough for a regular margarita/tequila drinker
Very drinkable and a good price
Worth buying
great price
good value
Taste great
Great taste, very smooth in a nice bottle
Great taste - super recipe
its good quality and smooth
Its well made
Great Quality
Good flavour
The flavour is clean, fresh and clearly feels like a decent quality blanco, with that classic agave character coming through well
full of natural agave flavor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tequila questions
Answered from the same tracked data.









