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Tequila

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.7★, so Tequila is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£1.1M/yr850K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
65%top-5 click share · 12 brands · 59 sellers

Flapen Score

Tequila against its category

The dotted line is the Grocery average. Past it, Tequila is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tequila market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tequila 850K times last year and spent an estimated £1.1M. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
850K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
6.3%
Market size, estimated
£1.1Ma year
Peak month
December2.6× the quietest month
Top search term
tequila706K searches a year

02 · Price

A sale here is worth £19.84.

Listings sell for £19.84 on average, from £9.76 to £36.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £19.84 that is £40K to £50K a year per listing.

Average price
£19.84inside the $15 to $100 sweet spot
Price range
£9.76–£36.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£40K–£50K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Beer, Wine & Spirits. It carries 1,236 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,236per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Tequila products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£107K£214K£320K£427K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

59

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • Olmeca30%
  • El Jimador25%
  • Sierra15%
  • Jose Cuervo12%
  • Casamigos4%
  • Patrón3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Tequila search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Tequila search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tequila706K/yr
  • tequila blanco39K/yr
  • tequila 1l14K/yr
  • altos tequila12K/yr
  • tequilla14K/yr
  • blanco tequila6K/yr
  • olmeca altos tequila7K/yr
  • altos5K/yr
  • 100% agave tequila5K/yr
  • lalo tequila3K/yr

Reviews and returns

What reviews say buyers love and hate about Tequila

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.04

Tastes very different now it is definitely a different product now

Maybe it will taste better with a salt rim

a bit too strong for my taste

Alcohol Flavor18%+0.86

Awful tequila, Bought for someone else as they specifically asked for it

This is the worst tequila i have ever had

Alcohol Content13%−0.04

At one point I actually checked the bottle to confirm it was alcoholic

It doesn't taste like tequila should, it's full of sugars and fake flavours and some versions of the tequilas contain between 33% and 42% non-agave ethanol, contradicting the 100% Blue Weber Agave label

It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals

Ingredients-Overall5%−0.03

It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals

It's full of additives

Size-Overall5%+0.16

Very small bottle

Love

Alcohol Flavor40%+0.86

Amazing drink

it's interesting enough for a regular margarita/tequila drinker

Very drinkable and a good price

Value For Money18%+2.22

Worth buying

great price

good value

Taste-Overall17%−0.04

Taste great

Great taste, very smooth in a nice bottle

Great taste - super recipe

Quality-Overall7%+0.72

its good quality and smooth

Its well made

Great Quality

Flavor4%+0.13

Good flavour

The flavour is clean, fresh and clearly feels like a decent quality blanco, with that classic agave character coming through well

full of natural agave flavor

FAQ

Common Tequila questions

Answered from the same tracked data.