Is tequila profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (57/100).

How competitive is the tequila niche?

12 brands and 59 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in tequila?

Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Alcohol Content. The return rate is 0.4%.

When does demand for tequila peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the tequila niche?

Listings span £9.76–£36.30; the average listing price is £19.84 (sweet spot $15–$100). The average incumbent carries 1,236 reviews — the moat a new listing must climb.

tequila

Launch it

A $1.1M/yr market growing +25.6% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£19.84

avg listing price — sweet spot $15–$100

Market size

Great£1.1M

£1.1M/yr · 850K searches

Price range

Great£9.76–£36.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,236.11

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, tequila is a £1.1M/yr Amazon United Kingdom market (850K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tequila market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £992K–£1.2M; units × avg price
Conversion rate: 6.3%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

Olmeca30%
El Jimador25%
Sierra15%
Jose Cuervo12%
Casamigos4%
Patrón3%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top tequila search terms

tequila706K/yr +27.0%4.7% conv.
tequila blanco39K/yr +23.5%6.3% conv.
tequila 1l14K/yr +137.3%4.0% conv.
altos tequila12K/yr +118.8%8.6% conv.
tequilla14K/yr -8.6%5.2% conv.
blanco tequila6K/yr +92.0%5.9% conv.
olmeca altos tequila7K/yr +56.6%8.0% conv.
altos5K/yr +91.6%7.2% conv.
100% agave tequila5K/yr +63.5%2.3% conv.
lalo tequila3K/yr +148.8%0.9% conv.

All search terms

Top tequila products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olmeca Altos Plata Tequila 70cl 38% ABV Made from 100% Blue Weber Agave Notes of Lime Lemon and Agave Award Winning Grown in Los Altos Mexico. Packaging may vary

Olmeca£17.934.8★2,484 rev

El Jimador£16.364.7★635 rev

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita

Sierra£11.934.9★19 rev

Jose Cuervo Especial Silver Tequila 35% ABV 70cl | Crisp Blue Agave Citrus & Pepper Notes | For Margaritas Palomas & Cocktails

Jose Cuervo£16.384.7★1,828 rev

Olmeca Altos Reposado Tequila 70cl 38% ABV/Made from 100% Blue Weber Agave Top Ranked Tequila for Margaritas and Palomas Award Winning Aged in Bourbon Casks Grown in Los Altos Mexico

Olmeca£19.304.7★905 rev

Newest

by launch date

Sierra Tequila Blanco Tequila | 70 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita

Sierra£16.615 rev

5mo ago

Sierra Tequila Blanco Tequila | 50 cl | 35% ABV | Fresh Agave & Pepper With Citrus Notes | Ideal As A Shot With Lemon Juice & Salt Or In A Margarita

Sierra£11.9319 rev

9mo ago

Altos Tequila Ready to Serve Lime Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Lime and Subtle Sweetness Made from Award Winning Tequila

Olmeca£10.88272 rev

2y ago

Sierra Tequila Reposado 50cl

Sierra£11.9932 rev

3y ago

El Rayo Blanco Tequila | 100% Natural Blue Agave | Vegan & Gluten Free | 40% ABV 70cl

EL RAYO HA VUELTO£24.49659 rev

7y ago

What buyers say about tequila

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor40%

“Amazing drink”

Value For Money18%

“Worth buying”

Taste-Overall17%

“Taste great”

Quality-Overall7%

“its good quality and smooth”

Flavor4%

“Good flavour”

Advertised Vs Actual Product4%

“As advertised”

Blend/Ratio2%

“Great blend”

Sweetness1%

“Smooth tasting with a little bit of sweetness”

Ease Of Use1%

“easy to use”

Design-Overall1%

“It's a quirky kind of bottle design”

What buyers complain about

Taste-Overall31%

“Tastes very different now it is definitely a different product now”

Alcohol Flavor18%

“Awful tequila, Bought for someone else as they specifically asked for it”

Alcohol Content13%

“At one point I actually checked the bottle to confirm it was alcoholic”

Ingredients-Overall5%

“It doesn't taste like tequila at all, it's full of additives and sugars, extraction by chemicals”

Size-Overall5%

“Very small bottle”

Advertised Vs Actual Product5%

“The bottle isnt the same”

Sweetness5%

“it is much too sweet for me”

Common questions

Is tequila profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (57/100).
How competitive is the tequila niche?: 12 brands and 59 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in tequila?: Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Alcohol Content. The return rate is 0.4%.
When does demand for tequila peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the tequila niche?: Listings span £9.76–£36.30; the average listing price is £19.84 (sweet spot $15–$100). The average incumbent carries 1,236 reviews — the moat a new listing must climb.