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Telescopic Duster

Fail

Demand is soft, at -9.0% this quarter, so Telescopic Duster is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£169K/yr133K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
74%top-5 click share · 13 brands · 23 sellers

Flapen Score

Telescopic Duster against its category

The dotted line is the Grocery average. Past it, Telescopic Duster is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Telescopic Duster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Telescopic Duster 133K times last year and spent an estimated £169K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
15.7%
Market size, estimated
£169Ka year
Peak month
March2.0× the quietest month
Top search term
telescopic duster57K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £4.23 to £18.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.05 that is £10K to £12K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£4.23–£18.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #23 within Cleaning Tools. It carries 2,013 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#23in Cleaning Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,013per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Telescopic Duster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • Fogray44%
  • Gentle Monkey19%
  • Overcomo8%
  • ArobiaSB5%
  • wlich4%
  • Vicloon3%
  • Open — no brand owns it (7 brands, 17%)

Demand

Telescopic Duster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Telescopic Duster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • telescopic duster57K/yr
  • long duster for high ceilings17K/yr
  • extending duster13K/yr
  • long feather duster extendable11K/yr
  • long reach duster12K/yr
  • high duster5K/yr
  • telescopic feather duster5K/yr
  • long handled feather duster3K/yr
  • feather duster long handle4K/yr
  • extending feather duster3K/yr

Reviews and returns

What reviews say buyers love and hate about Telescopic Duster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%

Bad quality

Rubbish product

Cheap quality, waste of money

Durability16%−0.26

Broke easily

doesnt last

broke on first use

Strength11%−0.03

Not very sturdy

Not very strong

A bit flimsy

Size-Overall7%−0.09

Was not fit for purpose

Such a small box

a very small

Ease Of Cleaning4%+0.50

Cant wash it

Dust away

This makes it very awkward to clean

Love

Quality-Overall18%

Seems well made

Thanks good quality and quick delivery

Excellent product

Value For Money13%+1.03

Excellent value

Excellent product for the money

Excellent value for money

Ease Of Cleaning11%+0.50

It has made cleaning much quicker

Easy cleaning

Very good selection of cleaning

Ease Of Use10%+1.06

Easy to use

Easy to store

easy to store

Advertised Vs Actual Product9%+0.14

As advertised

Better than I expected

As described

Return

0.3% Return rate 29% Fixable by listing

Size-Overall19%▄█▄▅▆▅

Was not fit for purpose

Such a small box

a very small

Quality-Overall16%█▆▇▆▅▅

Bad quality

Rubbish product

Cheap quality, waste of money

Durability11%▁▁▂▆██

Broke easily

doesnt last

broke on first use

Defective Material/Parts10%▆▄█▅▇█
Strength7%▆▄▃█▆▅

Not very sturdy

Not very strong

A bit flimsy

FAQ

Common Telescopic Duster questions

Answered from the same tracked data.