Tea Set
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -27.2% this quarter, so Tea Set is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £416K/yr802K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 18%top-5 click share · 58 brands · 132 sellers
Flapen Score
Tea Set against its category
The dotted line is the Grocery average. Past it, Tea Set is stronger. Inside it, weaker.
Market
The Tea Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Set 802K times last year and spent an estimated £416K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.
- Searches, last 12 months
- 802K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £416Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- tea set168K searches a year
02 · Price
A sale here is worth £25.07.
Listings sell for £25.07 on average, from £2.29 to £77.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £25.07 that is £3K to £6K a year per listing.
- Average price
- £25.07inside the $15 to $100 sweet spot
- Price range
- £2.29–£77.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,040 within Tea. It carries 1,123 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 96%
- Out of stock, average day
- 7.2%
- Average rank
- #1,040in Tea
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,123per listing
- Listings tracked
- 111
04 · Newcomers
3 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Tea Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pukka Herbs Premium Herbal Tea Selection Gift Set Box Ideal Gifts For Women & Men Birthday Anniversary & Self-Care Eco-Friendly Selection 45 Tea Bags 9 Delicious Flavours
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 7,896
- Age
- 1y ago

English Tea Shop Organic Wellness Tea Collection Prism - 12 Pyramid Tea Bags - 6 Different Flavours. 24 g
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 574
- Age
- 6y ago

Creano Organic Herbal Tea Box Selection of 9 Unique Organic Infusions Premium Herbal & Fruit Tea Bags 27 Bags Healthy & Natural Wellness Gift*
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 4,898
- Age
- 3y ago

Taylors of Harrogate Assorted Speciality Tea Selection Box 48 Tea Bags
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 30,874
- Age
- 9y ago

Afternoon Tea Gift Set English Tea (40 bags) 5 Luxury Biscuit Packs & 3 Mini Fruit Jams Elegant Tea & Biscuits Gift Box for Mum Birthday Thank You & Mothers Day Willow & Tate
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Afternoon Tea Gift Set English Tea (40 bags) 5 Luxury Biscuit Packs & 3 Mini Fruit Jams Elegant Tea & Biscuits Gift Box for Mum Birthday Thank You & Mothers Day Willow & Tate
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago

Hebaogugu 20 Pcs Porcelain Tea Set for Adults European Tea Set with Teapot for Afternoon Tea & Party Floral Tea Cup Saucers Set with Metal Holders(Purple 450 ml)
- Price
- £30.15
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Tea Gift Set and Biscuit Hamper Packed 33 Items Perfect Tea Afternoon Tea Set for Adults. Featuring 12 Different Biscuits and 21 Tea Bags. The Ideal Afternoon Tea hamper Perfect for Occasions
- Price
- £14.16
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

LUXE LIFESTYLE Gifts for Her - Funny If You Can Read This Bring Me Some Tea! Cupcake Socks - Birthday Xmas Gifts for Women
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 13,907
- Age
- 7y ago

Taylors of Harrogate Assorted Speciality Tea Selection Box 48 Tea Bags
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 30,874
- Age
- 9y ago
Newest
by launch date
Afternoon Tea Gift Set English Tea (40 bags) 5 Luxury Biscuit Packs & 3 Mini Fruit Jams Elegant Tea & Biscuits Gift Box for Mum Birthday Thank You & Mothers Day Willow & Tate
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago

Tea Gift Set and Biscuit Hamper Packed 33 Items Perfect Tea Afternoon Tea Set for Adults. Featuring 12 Different Biscuits and 21 Tea Bags. The Ideal Afternoon Tea hamper Perfect for Occasions
- Price
- £14.16
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

20 Pcs Porcelain Tea Cup Set with Teapot Tea Cups and Saucers Set of 6 750ML Teapot 180ML Teacup with Vintage Flower Painting for Women Tea Party Wedding Tea Gift Sets for Home&Party
- Price
- £34.10
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 8mo ago

Teas of the World 80 Tea Bags Gift Set | Global Tea Assortment Gift
- Price
- £23.53
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago

Hebaogugu 20 Pcs Porcelain Tea Set for Adults European Tea Set with Teapot for Afternoon Tea & Party Floral Tea Cup Saucers Set with Metal Holders(Purple 450 ml)
- Price
- £30.15
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
58 rising
Sellers
132
Est. top-5 brand share
38%
Top 20: 78%
Est. top-5 click share
18%
Top 20: 46%
Open market
56%
- Twinings9%
- English Tea Shop8%
- fanquare7%
- Pukka Herbs7%
- Sweejar Home7%
- New English Teas6%
Demand
Tea Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Tea Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tea set168K/yr
- tea gift set175K/yr
- tea gift56K/yr
- tea set for adults49K/yr
- tea gifts47K/yr
- tea sets with teapot49K/yr
- teapot set43K/yr
- afternoon tea set35K/yr
- tea sets34K/yr
- tea pot set27K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Set
We read the reviews and the return reasons for every product selling here.
“The biscuits could have been a bit bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









