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Tea Set

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -27.2% this quarter, so Tea Set is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£416K/yr802K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
18%top-5 click share · 58 brands · 132 sellers

Flapen Score

Tea Set against its category

The dotted line is the Grocery average. Past it, Tea Set is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Set 802K times last year and spent an estimated £416K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.

Searches, last 12 months
802K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.1%
Market size, estimated
£416Ka year
Peak month
December2.6× the quietest month
Top search term
tea set168K searches a year

02 · Price

A sale here is worth £25.07.

Listings sell for £25.07 on average, from £2.29 to £77.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £25.07 that is £3K to £6K a year per listing.

Average price
£25.07inside the $15 to $100 sweet spot
Price range
£2.29–£77.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,040 within Tea. It carries 1,123 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
7.2%
Average rank
#1,040in Tea
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,123per listing
Listings tracked
111

04 · Newcomers

Amazon counts 3 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tea Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

132

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

18%

Top 20: 46%

Open market

56%

  • Twinings9%
  • English Tea Shop8%
  • fanquare7%
  • Pukka Herbs7%
  • Sweejar Home7%
  • New English Teas6%

Demand

Tea Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Tea Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea set168K/yr
  • tea gift set175K/yr
  • tea gift56K/yr
  • tea set for adults49K/yr
  • tea gifts47K/yr
  • tea sets with teapot49K/yr
  • teapot set43K/yr
  • afternoon tea set35K/yr
  • tea sets34K/yr
  • tea pot set27K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.11

The biscuits could have been a bit bigger

Small

Tiny set

Taste-Overall11%+0.31

Pukka tea l don't like the minttea

so they probably taste weaker than if they were in a normal cup/mug

Taste is truly horrible

Quality-Overall10%

Underwhelming

Poor Quality

Absolute rubbish - dont order

Strength8%−0.03

box very flimsy and damaged, not suitable as gift

Very fragile

No strong teas

Value For Money7%+0.50

was a bit expensive

Not worth it

a bit pricey

Love

Gifting Purpose25%+2.70

Cute gift

Amazing gift

delightful gift

Taste-Overall19%+0.31

fresh tasted delicious

Excellent taste

Delicious teas

Quality-Overall16%

Fabulous Quality

Great price for quality

A nice little set of quality products

Flavor10%+0.14

Great flavour

great variety of flavours

Great selection of flavours

Value For Money9%+0.50

Excellent value

Good Value

Great value

Return

0.2% Return rate 67% Fixable by listing

Size-Overall57%▇█▇▇██

The biscuits could have been a bit bigger

Small

Tiny set

Quality-Overall14%▇█▆▆█▅

Underwhelming

Poor Quality

Absolute rubbish - dont order

Gifting Purpose5%█▃▂▃▁▃
Defective Material/Parts4%▅▃█▄▄▁
Advertised Vs Actual Product2%▁▁█▂▇▃

Misleading

Its very misleading in pictures

you advertised them as individually wrapped, theyre not

FAQ

Common Tea Set questions

Answered from the same tracked data.