Tea Set
MaybeReturns run at only 0.2% of orders. But demand is soft, at -27.2% this quarter, so Tea Set is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £416K/yr802K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 18%top-5 click share · 58 brands · 132 sellers
Flapen Score
Tea Set against its category
The dotted line is the Grocery average. Past it, Tea Set is stronger. Inside it, weaker.
Market
The Tea Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Set 802K times last year and spent an estimated £416K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.
- Searches, last 12 months
- 802K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £416Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- tea set168K searches a year
02 · Price
A sale here is worth £25.07.
Listings sell for £25.07 on average, from £2.29 to £77.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £25.07 that is £3K to £6K a year per listing.
- Average price
- £25.07inside the $15 to $100 sweet spot
- Price range
- £2.29–£77.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,040 within Tea. It carries 1,123 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 96%
- Out of stock, average day
- 7.2%
- Average rank
- #1,040in Tea
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,123per listing
- Listings tracked
- 111
04 · Newcomers
Amazon counts 3 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Tea Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pukka Herbs Premium Herbal Tea Selection Gift Set Box Ideal Gifts For Women & Men Birthday Anniversary & Self-Care Eco-Friendly Selection 45 Tea Bags 9 Delicious Flavours
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 7,896
- Age
- 1y ago

English Tea Shop Organic Wellness Tea Collection Prism - 12 Pyramid Tea Bags - 6 Different Flavours. 24 g
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 574
- Age
- 6y ago

Creano Organic Herbal Tea Box Selection of 9 Unique Organic Infusions Premium Herbal & Fruit Tea Bags 27 Bags Healthy & Natural Wellness Gift*
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 4,898
- Age
- 3y ago

Taylors of Harrogate Assorted Speciality Tea Selection Box 48 Tea Bags
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 30,874
- Age
- 9y ago

Afternoon Tea Gift Set English Tea (40 bags) 5 Luxury Biscuit Packs & 3 Mini Fruit Jams Elegant Tea & Biscuits Gift Box for Mum Birthday Thank You & Mothers Day Willow & Tate
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago
Trending
90-day click momentum
Afternoon Tea Gift Set English Tea (40 bags) 5 Luxury Biscuit Packs & 3 Mini Fruit Jams Elegant Tea & Biscuits Gift Box for Mum Birthday Thank You & Mothers Day Willow & Tate
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago

Hebaogugu 20 Pcs Porcelain Tea Set for Adults European Tea Set with Teapot for Afternoon Tea & Party Floral Tea Cup Saucers Set with Metal Holders(Purple 450 ml)
- Price
- £30.15
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Tea Gift Set and Biscuit Hamper Packed 33 Items Perfect Tea Afternoon Tea Set for Adults. Featuring 12 Different Biscuits and 21 Tea Bags. The Ideal Afternoon Tea hamper Perfect for Occasions
- Price
- £14.16
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

LUXE LIFESTYLE Gifts for Her - Funny If You Can Read This Bring Me Some Tea! Cupcake Socks - Birthday Xmas Gifts for Women
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 13,907
- Age
- 7y ago

Taylors of Harrogate Assorted Speciality Tea Selection Box 48 Tea Bags
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 30,874
- Age
- 9y ago
Newest
by launch date
Afternoon Tea Gift Set English Tea (40 bags) 5 Luxury Biscuit Packs & 3 Mini Fruit Jams Elegant Tea & Biscuits Gift Box for Mum Birthday Thank You & Mothers Day Willow & Tate
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago

Tea Gift Set and Biscuit Hamper Packed 33 Items Perfect Tea Afternoon Tea Set for Adults. Featuring 12 Different Biscuits and 21 Tea Bags. The Ideal Afternoon Tea hamper Perfect for Occasions
- Price
- £14.16
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

20 Pcs Porcelain Tea Cup Set with Teapot Tea Cups and Saucers Set of 6 750ML Teapot 180ML Teacup with Vintage Flower Painting for Women Tea Party Wedding Tea Gift Sets for Home&Party
- Price
- £34.10
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 8mo ago

Teas of the World 80 Tea Bags Gift Set | Global Tea Assortment Gift
- Price
- £23.53
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago

Hebaogugu 20 Pcs Porcelain Tea Set for Adults European Tea Set with Teapot for Afternoon Tea & Party Floral Tea Cup Saucers Set with Metal Holders(Purple 450 ml)
- Price
- £30.15
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
58 rising
Sellers
132
Top-5 brand share
38%
Top 20: 78%
Top-5 click share
18%
Top 20: 46%
Open market
56%
- Twinings9%
- English Tea Shop8%
- fanquare7%
- Pukka Herbs7%
- Sweejar Home7%
- New English Teas6%
Demand
Tea Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Tea Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tea set168K/yr
- tea gift set175K/yr
- tea gift56K/yr
- tea set for adults49K/yr
- tea gifts47K/yr
- tea sets with teapot49K/yr
- teapot set43K/yr
- afternoon tea set35K/yr
- tea sets34K/yr
- tea pot set27K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The biscuits could have been a bit bigger
Small
Tiny set
Pukka tea l don't like the minttea
so they probably taste weaker than if they were in a normal cup/mug
Taste is truly horrible
Underwhelming
Poor Quality
Absolute rubbish - dont order
box very flimsy and damaged, not suitable as gift
Very fragile
No strong teas
was a bit expensive
Not worth it
a bit pricey
Love
Cute gift
Amazing gift
delightful gift
fresh tasted delicious
Excellent taste
Delicious teas
Fabulous Quality
Great price for quality
A nice little set of quality products
Great flavour
great variety of flavours
Great selection of flavours
Excellent value
Good Value
Great value
Return
0.2% Return rate 67% Fixable by listing
The biscuits could have been a bit bigger
Small
Tiny set
Underwhelming
Poor Quality
Absolute rubbish - dont order
Misleading
Its very misleading in pictures
you advertised them as individually wrapped, theyre not
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Set questions
Answered from the same tracked data.









