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Tea Gift Set

Fail

The top 5 brands take 95% of clicks, so Tea Gift Set is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£55K/yr119K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 51 sellers

Flapen Score

Tea Gift Set against its category

The dotted line is the Grocery average. Past it, Tea Gift Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Gift Set 119K times last year and spent an estimated £55K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
4.6%
Market size, estimated
£55Ka year
Peak month
December10.2× the quietest month
Top search term
english tea30K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £2.39 to £26.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.17 that is £0 to £1K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£2.39–£26.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #269 within Tea. It carries 1,391 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#269in Tea
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,391per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tea Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

51

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

4%

  • New English Teas78%
  • English Tea Shop6%
  • LUXE LIFESTYLE4%
  • Twinings3%
  • Willow & Tate2%
  • GOOFIIE.2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tea Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Tea Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • english tea30K/yr
  • english tea gift set27K/yr
  • new english teas11K/yr
  • tea lovers gifts for women12K/yr
  • british tea6K/yr
  • british tea gift set7K/yr
  • harrods tea5K/yr
  • london tea4K/yr
  • english tea set4K/yr
  • tea lover gifts8K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.19

These are tiny

Too small boxes

Small packages,

Taste-Overall8%+2.15

Ive no idea what the tea tastes like

barely tasted of anything

so they probably taste weaker than if they were in a normal cup/mug

Quality-Overall6%−0.03

cheap crap

Underwhelming

Strength5%−0.03

box very flimsy and damaged, not suitable as gift

Some stronger than others

quite weak

Flavor5%+0.17

The flavour is not like any Ceylon tea I've enjoyed in the past

Once re realised why there was no flavor

Love

Taste-Overall26%+2.15

Wonderful choice of teas

Amazing tea

Excellent taste

Gifting Purpose24%+1.67

Prefect gift

good for a gift

Beautiful gift

Flavor13%+0.17

Full of Flavor

great variety of flavours

Lovely selection of flavours

Value For Money11%+0.44

Excellent value for money

Good value

Great value for money

Quality-Overall11%−0.03

good quality items

Nice Quality tea

A nice little set of quality products

FAQ

Common Tea Gift Set questions

Answered from the same tracked data.