How competitive is the Tea Cakes niche on Amazon United Kingdom?

8 brands and 43 sellers compete in Tea Cakes on Amazon United Kingdom. The top 5 Tea Cakes products take 82% of clicks and its top 5 brands hold 84% of demand.

What does it cost to enter the Tea Cakes niche?

Tea Cakes sells for £4.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.03–£15.01. The average incumbent carries 795 reviews — the moat a new listing must climb.

Tea Cakes

prices mostly outside the sweet spot ($1.03–$15.01) — Tea Cakes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tea Cakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tea Cakes is a £79K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.

Tea Cakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.1% over the last 90 days and 25.1% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr20K

Search volume / yr-2.1%73K

Conversion rate25.1%

Avg price£4.32

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers8 · 43

Top-5 product click share82%

Open market16%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Tea Cakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Warburtons Fruity Teacakes with Currants & Sultanas 4 Count (Pack of 1)

Price: £1.51
Rating: 4.6/5
Reviews: 3,509
Age: 12y ago

Tunnocks Milk Chocolate Tea Cakes 10 x 24g

Price: £2.36
Rating: 4.8/5
Reviews: 1,419
Age: 7y ago

Morrisons Market Street Large Fruited Teacakes 4 Pack

Price: £1.03
Rating: 4.2/5
Reviews: 128
Age: 4y ago

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift

Price: £14.58
Rating: 4.7/5
Reviews: 132
Age: 1y ago

Hovis Teacakes Pack of 4

Price: £1.55
Rating: 4.2/5
Reviews: 180
Age: 3y ago

Newest

by launch date

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift

Price: £14.58
Rating: 4.7/5
Reviews: 132
Age: 1y ago

Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each

Price: £15.01
Rating: 3.9/5
Reviews: 105
Age: 1y ago

Lees 10 Teacakes 173g

Price: £1.15
Rating: 4.6/5
Reviews: 145
Age: 2y ago

McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g

Price: £1.56
Rating: 4.6/5
Reviews: 1,553
Age: 2y ago

Morrisons 6 Fruited Teacakes

Price: £1.62
Rating: 4.4/5
Reviews: 286
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Warburtons39%
Generic15%
Tunnock's13%
CD9%
Hovis8%
Morrisons8%
Open — no brand owns it (2 brands, 7%)

Tea Cakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR25.1%Products10Brands8Top 5 Brands84%OOS Rate1.5%Rating4.4★Reviews795Avg BSR#497

Top Tea Cakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tea cakes43K/yr -1.6%17.1% conv.
teacakes22K/yr +5.2%19.0% conv.
tea cake5K/yr -14.7%11.0% conv.
teacake3K/yr -31.1%17.1% conv.

What reviews say buyers love and hate about Tea Cakes

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall39%

“Lovely tea cakes”

Baking19%

“Love these as a quick treat”

Quality-Overall13%

“Good quality”

Value For Money7%

“Good value for money”

Freshness5%

“they are really fresh”

What buyers complain about

80% of reviews

Quality-Overall21%

“Not as nice as other tea cakes”

Moist/Dry18%

“Little on dry side”

Value For Money15%

“So poor value I feel like its robbery”

Hard Feel8%

“hard in the middle”

Flavor5%

“Don't bother, extremely lacking in fruit”

Common Tea Cakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tea Cakes 42/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 10 tracked products. Search demand moved -2.1% over the last 90 days.

Tea Cakes buyers on Amazon United Kingdom complain most about Quality-Overall, Moist/Dry, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.