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Tea Cakes

Fail

Prices span $1.03–$15.01, mostly outside the sweet spot, so Tea Cakes is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£79K/yr73K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
82%top-5 click share · 8 brands · 43 sellers

Flapen Score

Tea Cakes against its category

The dotted line is the Grocery average. Past it, Tea Cakes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Cakes 73K times last year and spent an estimated £79K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 25.1% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
25.1%
Market size, estimated
£79Ka year
Top search term
tea cakes43K searches a year

02 · Price

A sale here is worth £4.32.

Listings sell for £4.32 on average, from £1.03 to £15.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.32 that is £6K to £9K a year per listing.

Average price
£4.32under the $15 to $100 sweet spot
Price range
£1.03–£15.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #497 within Bakery. It carries 795 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
1.5%
Average rank
#497in Bakery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Tea Cakes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

43

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

7%

  • Warburtons39%
  • Generic15%
  • Tunnock's13%
  • CD9%
  • Hovis8%
  • Morrisons8%
  • Open — no brand owns it (2 brands, 7%)

Demand

Tea Cakes search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Tea Cakes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tea cakes43K/yr
  • teacakes22K/yr
  • tea cake5K/yr
  • teacake3K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Cakes

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not as nice as other tea cakes”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tea Cakes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data