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Tea Cakes

Fail

Prices span $1.03–$15.01, mostly outside the sweet spot, so Tea Cakes is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£79K/yr73K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
82%top-5 click share · 8 brands · 43 sellers

Flapen Score

Tea Cakes against its category

The dotted line is the Grocery average. Past it, Tea Cakes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Cakes 73K times last year and spent an estimated £79K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

25.1% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
25.1%
Market size, estimated
£79Ka year
Top search term
tea cakes43K searches a year

02 · Price

A sale here is worth £4.32.

Listings sell for £4.32 on average, from £1.03 to £15.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.32 that is £6K to £9K a year per listing.

Average price
£4.32under the $15 to $100 sweet spot
Price range
£1.03–£15.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #497 within Bakery. It carries 795 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
1.5%
Average rank
#497in Bakery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Tea Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

43

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • Warburtons39%
  • Generic15%
  • Tunnock's13%
  • CD9%
  • Hovis8%
  • Morrisons8%
  • Open — no brand owns it (2 brands, 7%)

Demand

Tea Cakes search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Tea Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea cakes43K/yr
  • teacakes22K/yr
  • tea cake5K/yr
  • teacake3K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.32

Not as nice as other tea cakes

not as good as used to be

Poor quality

Moist/Dry18%−0.11

Little on dry side

however mine keep arriving feeling dry

Dry - not tasty

Value For Money15%−0.04

So poor value I feel like its robbery

A little more expensive than Warburtons

Not as expected - overly priced

Hard Feel8%−0.04

hard in the middle

The majority of these are hard, stale and broken

Flavor5%−0.03

Don't bother, extremely lacking in fruit

Love

Taste-Overall39%+2.47

Lovely tea cakes

Fruity tasting

Yummy

Baking19%+1.70

Love these as a quick treat

Best teacakes in the world

Lovely teacakes

Quality-Overall13%+0.32

Good quality

Great product

quality and value come as standard with this well known and trusted brand, can be frozen

Value For Money7%−0.04

Good value for money

Good value for the money second pack brought

Well worth buying

Freshness5%−0.02

they are really fresh

These are nice when they are soft and fresh, however mine keep arriving feeling dry and stale although they are in date

Very fresh though

FAQ

Common Tea Cakes questions

Answered from the same tracked data.