Is tea cakes profitable to sell on Amazon United Kingdom?

The niche generates £79K/yr across 10 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (42/100).

How competitive is the tea cakes niche?

8 brands and 43 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in tea cakes?

Top complaints mined from reviews: Quality-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.

What does it cost to enter the tea cakes niche?

Listings span £1.03–£15.01; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.

tea cakes

Skip it

Prices mostly outside the sweet spot ($1.03–$15.01) — this niche doesn't clear our bar today.

Conversion

Incredible25.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good794.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Market size

Bad£79K

£79K/yr · 73K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Avg price

Bad£4.32

avg listing price — sweet spot $15–$100

Price range

Bad£1.03–£15.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tea cakes is a £79K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tea cakes market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £65K–£86K; units × avg price
Conversion rate: 25.1%
Avg BSR: #497
Page quality: 0%
Prime: 90%
Sponsored: 10%
Out of stock: 1.5%
Avg brand age: 59 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Warburtons39%
Generic15%
Tunnock's13%
CD9%
Hovis8%
Morrisons8%
Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 21 weeks — -2.1% search growth over the last 90 days.

Open Trend

Top tea cakes search terms

tea cakes43K/yr -1.6%17.1% conv.
teacakes22K/yr +5.2%19.0% conv.
tea cake5K/yr -14.7%11.0% conv.
teacake3K/yr -31.1%17.1% conv.

All search terms

Top tea cakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Warburtons Fruity Teacakes with Currants & Sultanas 4 Count (Pack of 1)

Warburtons£1.514.6★3,509 rev

Tunnocks Milk Chocolate Tea Cakes 10 x 24g

Tunnock's£2.364.8★1,419 rev

Morrisons Market Street Large Fruited Teacakes 4 Pack

Generic£1.034.2★128 rev

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift

CD£14.584.7★132 rev

Hovis Teacakes Pack of 4

Hovis£1.554.2★180 rev

Newest

by launch date

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift

CD£14.58132 rev

1y ago

Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each

Generic£15.01105 rev

1y ago

Lees 10 Teacakes 173g

Lees'£1.15145 rev

2y ago

McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g

McVitie's£1.561,553 rev

2y ago

Morrisons 6 Fruited Teacakes

Morrisons£1.62286 rev

3y ago

What buyers say about tea cakes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Lovely tea cakes”

Baking19%

“Love these as a quick treat”

Quality-Overall13%

“Good quality”

Value For Money7%

“Good value for money”

Freshness5%

“they are really fresh”

Soft Feel5%

“Soft texture”

Flavor3%

“Fruity tasting”

Crispiness3%

“I love anything chocolate so its easy to regulate intake with these I keep mine in the sweet box in the fridge so they are crispy good value”

Size-Overall1%

“Good sized buns”

Ease Of Use1%

“Good value easy to use for lunch boxes”

What buyers complain about

Quality-Overall21%

“Not as nice as other tea cakes”

Moist/Dry18%

“Little on dry side”

Value For Money15%

“So poor value I feel like its robbery”

Hard Feel8%

“hard in the middle”

Flavor5%

“Don't bother, extremely lacking in fruit”

Texture/Consistency-Overall5%

“Very sparse fruit”

Size-Overall5%

“a big too doughy for me”

Storage Temperature5%

“some were crushed”

Common questions

Is tea cakes profitable to sell on Amazon United Kingdom?: The niche generates £79K/yr across 10 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (42/100).
How competitive is the tea cakes niche?: 8 brands and 43 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in tea cakes?: Top complaints mined from reviews: Quality-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
What does it cost to enter the tea cakes niche?: Listings span £1.03–£15.01; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.