Tea Cakes
FailPrices span $1.03–$15.01, mostly outside the sweet spot, so Tea Cakes is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £79K/yr73K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 43 sellers
Flapen Score
Tea Cakes against its category
The dotted line is the Grocery average. Past it, Tea Cakes is stronger. Inside it, weaker.
Market
The Tea Cakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Cakes 73K times last year and spent an estimated £79K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 25.1% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 25.1%
- Market size, estimated
- £79Ka year
- Top search term
- tea cakes43K searches a year
02 · Price
A sale here is worth £4.32.
Listings sell for £4.32 on average, from £1.03 to £15.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.32 that is £6K to £9K a year per listing.
- Average price
- £4.32under the $15 to $100 sweet spot
- Price range
- £1.03–£15.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #497 within Bakery. It carries 795 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 90%
- Out of stock, average day
- 1.5%
- Average rank
- #497in Bakery
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 795per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Tea Cakes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Warburtons Fruity Teacakes with Currants & Sultanas 4 Count (Pack of 1)
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 3,509
- Age
- 12y ago

Tunnocks Milk Chocolate Tea Cakes 10 x 24g
- Price
- £2.36
- Rating
- 4.8/5
- Reviews
- 1,419
- Age
- 7y ago

Morrisons Market Street Large Fruited Teacakes 4 Pack
- Price
- £1.03
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 4y ago

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Hovis Teacakes Pack of 4
- Price
- £1.55
- Rating
- 4.2/5
- Reviews
- 180
- Age
- 3y ago
Trending
estimated 90-day click momentum
Morrisons 6 Fruited Teacakes
- Price
- £1.62
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 3y ago

Hovis Teacakes Pack of 4
- Price
- £1.55
- Rating
- 4.2/5
- Reviews
- 180
- Age
- 3y ago

Morrisons Market St 14 Mini Milk Chocolate Jam Teacakes
- Price
- £2.82
- Rating
- 4.3/5
- Reviews
- 489
- Age
- 8y ago

Tunnocks Milk Chocolate Tea Cakes 10 x 24g
- Price
- £2.36
- Rating
- 4.8/5
- Reviews
- 1,419
- Age
- 7y ago

CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago
Newest
by launch date
CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each
- Price
- £15.01
- Rating
- 3.9/5
- Reviews
- 105
- Age
- 1y ago

Lees 10 Teacakes 173g
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 2y ago

McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago

Morrisons 6 Fruited Teacakes
- Price
- £1.62
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
43
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
7%
- Warburtons39%
- Generic15%
- Tunnock's13%
- CD9%
- Hovis8%
- Morrisons8%
- Open — no brand owns it (2 brands, 7%)
Demand
Tea Cakes search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tea Cakes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tea cakes43K/yr
- teacakes22K/yr
- tea cake5K/yr
- teacake3K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Cakes
We read the reviews and the return reasons for every product selling here.
“Not as nice as other tea cakes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Cakes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









