Tea Bags
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -16.3% this quarter, so Tea Bags is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £1.8M/yr1.8M searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 45%top-5 click share · 9 brands · 199 sellers
Flapen Score
Tea Bags against its category
The dotted line is the Grocery average. Past it, Tea Bags is stronger. Inside it, weaker.
Market
The Tea Bags market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Bags 1.8M times last year and spent an estimated £1.8M. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £1.8Ma year
- Peak month
- December2.4× the quietest month
- Top search term
- tea bags744K searches a year
02 · Price
A sale here is worth £8.58.
Listings sell for £8.58 on average, from £1.36 to £30.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.58 that is £43K to £51K a year per listing.
- Average price
- £8.58under the $15 to $100 sweet spot
- Price range
- £1.36–£30.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £43K–£51K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #309 within Tea. It carries 3,212 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #309in Tea
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,212per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Tea Bags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 12,300
- Age
- 13y ago

Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)
- Price
- £15.81
- Rating
- 4.8/5
- Reviews
- 8,013
- Age
- 7y ago

PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags
- Price
- £9.03
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 1y ago

Tetley Original One Cup Black Tea Bags - Bulk Value Pack - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 1100 Teabags (1 Pack)
- Price
- £17.87
- Rating
- 4.7/5
- Reviews
- 2,912
- Age
- 19y ago

Yorkshire Tea Box of 80 Tea Bags (Pack of 1)
- Price
- £3.63
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 10y ago
Trending
estimated 90-day click momentum
Glengettie Black Tea 80 Tea Bags Strong Welsh Brew Since 1952
- Price
- £2.25
- Rating
- 4.4/5
- Reviews
- 805
- Age
- 14y ago

Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)
- Price
- £15.81
- Rating
- 4.8/5
- Reviews
- 8,013
- Age
- 7y ago

Yorkshire Tea Bags 240 each
- Price
- £7.68
- Rating
- 4.8/5
- Reviews
- 540
- Age
- 10y ago

Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 12,300
- Age
- 13y ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago
Newest
by launch date
PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags
- Price
- £9.03
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 1y ago

PG Tips Original | Black Tea Bags | Refreshing Flavourful & Full-Bodied | Perfect Flavour Release | 80 Plant Based Biodegradable Teabags
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 2y ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago

Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Morrisons Everyday Tea 80 Tea Bags 232g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
199
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 88%
Open market
6%
- Tetley39%
- Yorkshire Tea26%
- PG Tips14%
- Twinings6%
- Morrisons5%
- TY.PHOO3%
- Open — no brand owns it (3 brands, 6%)
Demand
Tea Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Tea Bags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tea bags744K/yr
- tea604K/yr
- tetley tea bags120K/yr
- teabags110K/yr
- black tea65K/yr
- tea bag25K/yr
- t bags21K/yr
- tetley17K/yr
- tetley tea bags 40012K/yr
- tbags8K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Bags
We read the reviews and the return reasons for every product selling here.
“No taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Bags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









