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Tea Bags

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -16.3% this quarter, so Tea Bags is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£1.8M/yr1.8M searches / yr
90-day growth
-16.3%search demand this quarter
Competition
45%top-5 click share · 9 brands · 199 sellers

Flapen Score

Tea Bags against its category

The dotted line is the Grocery average. Past it, Tea Bags is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Bags 1.8M times last year and spent an estimated £1.8M. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
11.7%
Market size, estimated
£1.8Ma year
Peak month
December2.4× the quietest month
Top search term
tea bags744K searches a year

02 · Price

A sale here is worth £8.58.

Listings sell for £8.58 on average, from £1.36 to £30.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.58 that is £43K to £51K a year per listing.

Average price
£8.58under the $15 to $100 sweet spot
Price range
£1.36–£30.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£43K–£51K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #309 within Tea. It carries 3,212 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#309in Tea
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,212per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Tea Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£178K£355K£533K£710K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

199

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

6%

  • Tetley39%
  • Yorkshire Tea26%
  • PG Tips14%
  • Twinings6%
  • Morrisons5%
  • TY.PHOO3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Tea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Tea Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea bags744K/yr
  • tea604K/yr
  • tetley tea bags120K/yr
  • teabags110K/yr
  • black tea65K/yr
  • tea bag25K/yr
  • t bags21K/yr
  • tetley17K/yr
  • tetley tea bags 40012K/yr
  • tbags8K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.04

No taste

Taste funny

Weird aftertaste

Strength10%−0.03

not very strong

Really sad that it's this weak now

the tea is weak

Value For Money8%+3.68

Overpriced

Too Expensive

Waste of money

Flavor8%−0.01

slightly weak flavour

Bland and flavourless

Nasty flavour tea bags

Quality-Overall7%−0.01

the tea itself isn't very good

It was cheap

Low quality

Love

Value For Money30%+3.68

Excellent value for money

Excellent value for money

Fair Price

Taste-Overall25%−0.04

Good taste

Great tasting tea

Delicious tea

Quality-Overall12%−0.01

Excellent product

Overall, its good quality tea,

the bags were really good quality

Flavor9%−0.01

Nice flavour selection

Nice flavour

Strong flavour

Advertised Vs Actual Product6%+0.21

Arrived as described

As described

Exactly as advertised

FAQ

Common Tea Bags questions

Answered from the same tracked data.