How competitive is the Tea Bags niche on Amazon United Kingdom?

9 brands and 199 sellers compete in Tea Bags on Amazon United Kingdom. The top 5 Tea Bags products take 45% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Tea Bags?

Tea Bags buyers on Amazon United Kingdom complain most about Taste-Overall, Strength, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tea Bags niche?

Tea Bags sells for £8.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.36–£30.61. The average incumbent carries 3,212 reviews — the moat a new listing must climb.

Tea Bags

Tea Bags shows low returns (0.0%), but soft demand (-16.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Tea Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tea Bags is a £1.8M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Tea Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 11.7% of searches end in a purchase.

£1.8M

revenue / yr

Units sold / yr200K

Search volume / yr-16.3%1.8M

Conversion rate11.7%

Avg price£8.58

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 199

Top-5 product click share45%

Open market10%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Top Tea Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)

Price: £4.49
Rating: 4.7/5
Reviews: 12,300
Age: 13y ago

Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)

Price: £15.81
Rating: 4.8/5
Reviews: 8,013
Age: 7y ago

PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags

Price: £9.03
Rating: 4.7/5
Reviews: 909
Age: 1y ago

Tetley Original One Cup Black Tea Bags - Bulk Value Pack - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 1100 Teabags (1 Pack)

Price: £17.87
Rating: 4.7/5
Reviews: 2,912
Age: 19y ago

Yorkshire Tea Box of 80 Tea Bags (Pack of 1)

Price: £3.63
Rating: 4.7/5
Reviews: 1,109
Age: 10y ago

Newest

by launch date

PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags

Price: £9.03
Rating: 4.7/5
Reviews: 909
Age: 1y ago

PG Tips Original | Black Tea Bags | Refreshing Flavourful & Full-Bodied | Perfect Flavour Release | 80 Plant Based Biodegradable Teabags

Price: £2.74
Rating: 4.6/5
Reviews: 569
Age: 2y ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags

Price: £2.39
Rating: 4.6/5
Reviews: 227
Age: 3y ago

Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags

Price: £2.29
Rating: 4.7/5
Reviews: 1,204
Age: 3y ago

Morrisons Everyday Tea 80 Tea Bags 232g

Price: £1.36
Rating: 4.4/5
Reviews: 433
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

199

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

Tetley39%
Yorkshire Tea26%
PG Tips14%
Twinings6%
Morrisons5%
TY.PHOO3%
Open — no brand owns it (3 brands, 6%)

Tea Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR11.7%Products28Brands9Top 5 Brands90%OOS Rate0.0%Rating4.7★Reviews3,212Avg BSR#309

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Tea Bags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tea bags744K/yr -18.6%12.3% conv.
tea604K/yr -10.0%2.4% conv.
tetley tea bags120K/yr -17.3%13.2% conv.
teabags110K/yr -18.9%14.0% conv.
black tea65K/yr -29.0%2.1% conv.
tea bag25K/yr -19.9%4.6% conv.
t bags21K/yr -15.7%16.5% conv.
tetley17K/yr -20.3%10.0% conv.
tetley tea bags 40012K/yr -17.0%3.7% conv.
tbags8K/yr -27.8%17.9% conv.

What reviews say buyers love and hate about Tea Bags

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money30%

“Excellent value for money”

Taste-Overall25%

“Good taste”

Quality-Overall12%

“Excellent product”

Flavor9%

“Nice flavour selection”

Advertised Vs Actual Product6%

“Arrived as described”

What buyers complain about

69% of reviews

Taste-Overall22%

“No taste”

Strength10%

“not very strong”

Value For Money8%

“Overpriced”

Flavor8%

“slightly weak flavour”

Quality-Overall7%

“the tea itself isn't very good”

Common Tea Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tea Bags 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.8M/yr across 28 tracked products. Search demand moved -16.3% over the last 90 days.