tea bags
Worth a lookShows low returns (0.0%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.8M£1.8M/yr · 1.8M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.36–£30.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,212.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tea bags is a £1.8M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tea bags market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- £1.3M–£1.7M
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
199
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
6%
- Tetley39%
- Yorkshire Tea26%
- PG Tips14%
- Twinings6%
- Morrisons5%
- TY.PHOO3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top tea bags search terms
- tea bags744K/yr
- tea604K/yr
- tetley tea bags120K/yr
- teabags110K/yr
- black tea65K/yr
- tea bag25K/yr
- t bags21K/yr
- tetley17K/yr
- tetley tea bags 40012K/yr
- tbags8K/yr
Top tea bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)
Tetley£4.494.7★12,300 rev
Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)
Yorkshire Tea£15.814.8★8,013 rev
PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags
PG Tips£9.034.7★909 rev
Tetley Original One Cup Black Tea Bags - Bulk Value Pack - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 1100 Teabags (1 Pack)
Tetley£17.874.7★2,912 rev
Yorkshire Tea Box of 80 Tea Bags (Pack of 1)
Yorkshire Tea£3.634.7★1,109 rev
Newest
by launch datePG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags
PG Tips£9.03909 rev
PG Tips Original | Black Tea Bags | Refreshing Flavourful & Full-Bodied | Perfect Flavour Release | 80 Plant Based Biodegradable Teabags
PG Tips£2.74569 rev
Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
Twinings£2.39227 rev
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
Twinings£2.291,204 rev
Morrisons Everyday Tea 80 Tea Bags 232g
Morrisons£1.36433 rev
Trending
90-day click momentum
Glengettie Black Tea 80 Tea Bags Strong Welsh Brew Since 1952
Glengettie£2.254.4★
Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)
Yorkshire Tea£15.814.8★
Yorkshire Tea Bags 240 each
Taylors of Harrogate£7.684.8★
Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)
Tetley£4.494.7★
Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
Twinings£2.394.6★
What buyers say about tea bags
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Good taste”
“Excellent product”
“Nice flavour selection”
“Arrived as described”
“Good organic tea”
“Good size”
“Refreshing”
“Each tea is caffeine-free”
“Great mix for all to enjoy”
What buyers complain about
“No taste”
“not very strong”
“Overpriced”
“slightly weak flavour”
“the tea itself isn't very good”
“I don't understand the description of the t-bags”
“Not fit for use”
“Even when I adjusted the brewing time and added milk, I found it had quite a robust, slightly bitter taste that just wasnt to my liking”
“No foiled wrapped tea bags, no freshness and the taste is very weak”
“these one are diluted”
Common questions
- Is tea bags profitable to sell on Amazon United Kingdom?
- The niche generates £1.8M/yr across 28 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tea bags niche?
- 9 brands and 199 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in tea bags?
- Top complaints mined from reviews: Taste-Overall, Strength, Value For Money. The return rate is 0.0%.
- When does demand for tea bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tea bags niche?
- Listings span £1.36–£30.61; the average listing price is £8.58 (sweet spot $15–$100). The average incumbent carries 3,212 reviews — the moat a new listing must climb.