Tcp Antiseptic Liquid
FailThe top 5 brands take 100% of clicks, so Tcp Antiseptic Liquid is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £642K/yr1.3M searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 81 sellers
Flapen Score
Tcp Antiseptic Liquid against its category
The dotted line is the Grocery average. Past it, Tcp Antiseptic Liquid is stronger. Inside it, weaker.
Market
The Tcp Antiseptic Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tcp Antiseptic Liquid 1.3M times last year and spent an estimated £642K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £642K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £642Ka year
- Top search term
- dettol491K searches a year
02 · Price
A sale here is worth £8.31.
Listings sell for £8.31 on average, from £1.21 to £20.81. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £8.31 that is £83K to £104K a year per listing.
- Average price
- £8.31under the $15 to $100 sweet spot
- Price range
- £1.21–£20.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £83K–£104K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Household Cleaners. It carries 3,581 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Household Cleaners
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,581per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Tcp Antiseptic Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dettol Antiseptic Liquid 750 ml - Isopropyl Rubbing Alcohol For Wound Care First Aid Skin Disinfectant Ipa Solution Effective Germ Protection And Hygiene
- Price
- £3.17
- Rating
- 4.8/5
- Reviews
- 6,349
- Age
- 15y ago

Dettol Disinfectant Liquid Lavender and Orange Oil 500ml Multipurpose Non-bleach formula Kills 99.9 Percent of Bacteria
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 2,161
- Age
- 13y ago

Safe & Sound Antiseptic Spray 100ml | Cleansing Spray for Minor Wounds Cuts & Skin Irritations
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 1,073
- Age
- 9y ago

Dettol Multipurpose Concentrated Disinfectant Liquid Antibacterial 500ml Long Lasting Fragrance with Essential oils No Harsh Residue Kills 99.9 Percent of Bacteria
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3mo ago

Dettol Antibacterial Surface Cleanser Spray Fragrance Free 4.5L (750ml x 6pck) Everyday Cleaning Disinfectant No Bleach Kills 99.9 Percent of Germs
- Price
- £9.66
- Rating
- 4.7/5
- Reviews
- 5,028
- Age
- 7y ago
Trending
90-day click momentum
Dettol Multipurpose Concentrated Disinfectant Liquid Antibacterial 500ml Long Lasting Fragrance with Essential oils No Harsh Residue Kills 99.9 Percent of Bacteria
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3mo ago

Dettol Antiseptic Liquid Multipack of 6 X 750ml Total 4.5L Cleaning Alcohol Isopropyl Rubbing Alcohol Ipa Alcohol Antibacterial Disinfectant Antiseptics and Disinfectants First Aid
- Price
- £20.81
- Rating
- 4.8/5
- Reviews
- 561
- Age
- 9y ago

TCP Original Antiseptic Liquid - 200 ml
- Price
- £13.42
- Rating
- 4.7/5
- Reviews
- 6,655
- Age
- 17y ago

Dettol Antiseptic 8.45 Ounce
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 19y ago

Dettol Disinfectant Liquid Lavender and Orange Oil 500ml Multipurpose Non-bleach formula Kills 99.9 Percent of Bacteria
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 2,161
- Age
- 13y ago
Newest
by launch date
Dettol Multipurpose Concentrated Disinfectant Liquid Antibacterial 500ml Long Lasting Fragrance with Essential oils No Harsh Residue Kills 99.9 Percent of Bacteria
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3mo ago

Dettol Antibacterial Surface Cleanser Spray Fragrance Free 4.5L (750ml x 6pck) Everyday Cleaning Disinfectant No Bleach Kills 99.9 Percent of Germs
- Price
- £9.66
- Rating
- 4.7/5
- Reviews
- 5,028
- Age
- 7y ago

Dettol Antiseptic Liquid Multipack of 6 X 750ml Total 4.5L Cleaning Alcohol Isopropyl Rubbing Alcohol Ipa Alcohol Antibacterial Disinfectant Antiseptics and Disinfectants First Aid
- Price
- £20.81
- Rating
- 4.8/5
- Reviews
- 561
- Age
- 9y ago

Safe & Sound Antiseptic Spray 100ml | Cleansing Spray for Minor Wounds Cuts & Skin Irritations
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 1,073
- Age
- 9y ago

Dettol Antiseptic Liquid Multipack of 6 X 750ml Total 4.5L Cleaning Alcohol Isopropyl Rubbing Alcohol Ipa Alcohol Antibacterial Disinfectant Antiseptics and Disinfectants First Aid
- Price
- £19.88
- Rating
- 4.8/5
- Reviews
- 1,174
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Dettol86%
- Safe + Sound6%
- TCP5%
- Swan3%
Demand
Tcp Antiseptic Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Tcp Antiseptic Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dettol491K/yr
- tcp antiseptic liquid413K/yr
- tcp antiseptic liquid original41K/yr
- dettol disinfectant92K/yr
- tcp antiseptic59K/yr
- detol36K/yr
- antiseptic liquid30K/yr
- antiseptic27K/yr
- dettol liquid antiseptic7K/yr
- tcp antiseptic ointment24K/yr
Reviews and returns
What reviews say buyers love and hate about Tcp Antiseptic Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No lavender perfume at all
Awful Smell
waking up smelling of a strange body odour
Had leaked
Leaked
Bottle leaks & doesn't spray very well
Too expensive really
Overpriced
Expensive
Small bars
Bigger than i thought
Bit smaller than i thought it would be
developed body acne
Itchy skin
Body was getting increasingly sensitive to products
Love
fresh scent
Beautiful smell
Nice clean smell
Good value for money
Fair Price
Good value for money
Good quality soap
Excellent product, used it for many years
Excellent product
Good multipurpose disinfectant for everyday use
Best disinfectant
Perfect for disinfection
Cleans very well
Brilliant cleaning
Clean& fresh
Return
0.1% Return rate 0% Fixable by listing
Had leaked
Leaked
Bottle leaks & doesn't spray very well
No lavender perfume at all
Awful Smell
waking up smelling of a strange body odour
Too expensive really
Overpriced
Expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tcp Antiseptic Liquid questions
Answered from the same tracked data.









