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Tcp Antiseptic Liquid

Fail

The top 5 brands take 100% of clicks, so Tcp Antiseptic Liquid is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£642K/yr1.3M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
78%top-5 click share · 4 brands · 81 sellers

Flapen Score

Tcp Antiseptic Liquid against its category

The dotted line is the Grocery average. Past it, Tcp Antiseptic Liquid is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tcp Antiseptic Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tcp Antiseptic Liquid 1.3M times last year and spent an estimated £642K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £642K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
5.9%
Market size, estimated
£642Ka year
Top search term
dettol491K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £1.21 to £20.81. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £8.31 that is £83K to £104K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£1.21–£20.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
£83K–£104K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Household Cleaners. It carries 3,581 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#63in Household Cleaners
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,581per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tcp Antiseptic Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£96K£193K£289K£385K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Dettol86%
  • Safe + Sound6%
  • TCP5%
  • Swan3%

Demand

Tcp Antiseptic Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Tcp Antiseptic Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dettol491K/yr
  • tcp antiseptic liquid413K/yr
  • tcp antiseptic liquid original41K/yr
  • dettol disinfectant92K/yr
  • tcp antiseptic59K/yr
  • detol36K/yr
  • antiseptic liquid30K/yr
  • antiseptic27K/yr
  • dettol liquid antiseptic7K/yr
  • tcp antiseptic ointment24K/yr

Reviews and returns

What reviews say buyers love and hate about Tcp Antiseptic Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%−0.07

No lavender perfume at all

Awful Smell

waking up smelling of a strange body odour

Leak-Proof12%

Had leaked

Leaked

Bottle leaks & doesn't spray very well

Value For Money9%+0.58

Too expensive really

Overpriced

Expensive

Size-Overall6%+0.25

Small bars

Bigger than i thought

Bit smaller than i thought it would be

Allergies4%

developed body acne

Itchy skin

Body was getting increasingly sensitive to products

Love

Smell23%−0.07

fresh scent

Beautiful smell

Nice clean smell

Value For Money18%+0.58

Good value for money

Fair Price

Good value for money

Quality-Overall9%+0.84

Good quality soap

Excellent product, used it for many years

Excellent product

Disinfection6%

Good multipurpose disinfectant for everyday use

Best disinfectant

Perfect for disinfection

Cleansing6%+0.43

Cleans very well

Brilliant cleaning

Clean& fresh

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof80%▄▇█▅▆█

Had leaked

Leaked

Bottle leaks & doesn't spray very well

Smell3%▁█▁▁▁▁

No lavender perfume at all

Awful Smell

waking up smelling of a strange body odour

Battery Life3%█▁▁▁▁▁
Functionality-Overall3%▁▁▁█▁▁
Value For Money3%▁▁▁▁█▁

Too expensive really

Overpriced

Expensive

FAQ

Common Tcp Antiseptic Liquid questions

Answered from the same tracked data.