How competitive is the Tayto Crisps niche on Amazon United Kingdom?

4 brands and 21 sellers compete in Tayto Crisps on Amazon United Kingdom. The top 5 Tayto Crisps products take 67% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tayto Crisps?

Tayto Crisps buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Crispiness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tayto Crisps niche?

Tayto Crisps sells for £11.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.05–£21.37. The average incumbent carries 643 reviews — the moat a new listing must climb.

Tayto Crisps

brand-locked demand (top 5 brands take 100% of clicks) — Tayto Crisps doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tayto Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tayto Crisps is a £97K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 42/100.

Tayto Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 5.9% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr8K

Search volume / yr-25.3%138K

Conversion rate5.9%

Avg price£11.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 21

Top-5 product click share67%

Open market0%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Top Tayto Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar

Price: £20.84
Rating: 4.0/5
Reviews: 59
Age: 12mo ago

Tayto Cheese and Onion flavour crisps from Ireland (24x25g Packs) by Tayto

Price: £13.84
Rating: 4.6/5
Reviews: 2,047
Age: 6y ago

Tayto 20 x 25g

Price: £12.05
Rating: 3.5/5
Reviews: 3
Age: 5mo ago

Tayto Cheese & Onion Flavour Potato Crisps 20 x 25g

Price: £13.26
Rating: 4.6/5
Reviews: 2,047
Age: 8y ago

Tayto Variety Pack (12 x 25g Packs of Irish Tayto)

Price: £11.29
Rating: 4.4/5
Reviews: 1,025
Age: 10y ago

Newest

by launch date

Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks

Price: £8.37
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Tay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags

Price: £8.31
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)

Price: £16.51
Rating: 3.8/5
Reviews: 7
Age: 5mo ago

Tayto 20 x 25g

Price: £12.05
Rating: 3.5/5
Reviews: 3
Age: 5mo ago

Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar

Price: £20.84
Rating: 4.0/5
Reviews: 59
Age: 12mo ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Tayto77%
SHANZA DEPARTMENTAL'S13%
shopior6%
Sweet Things4%

Tayto Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR5.9%Products15Brands4Top 5 Brands100%OOS Rate13.9%Rating4.3★Reviews643Avg BSR#411

Peak months: Mar, Dec · busiest ÷ quietest = 2.0×

Top Tayto Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tayto crisps81K/yr -26.2%3.7% conv.
tayto25K/yr -21.9%3.1% conv.
tayto cheese and onion crisps10K/yr -12.8%7.3% conv.
tayto crisps multipack box4K/yr +24.8%4.2% conv.
taytos crisps5K/yr -6.7%3.9% conv.
taytos5K/yr -33.7%4.5% conv.
tayto crisps box7K/yr -70.1%2.6% conv.

What reviews say buyers love and hate about Tayto Crisps

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Crispiness67%

“Brilliant crisps”

Taste-Overall15%

“Lovely taste”

Gifting Purpose6%

“A fun present”

Quality-Overall6%

“Quality products”

Freshness3%

“really fresh no stale crisps”

What buyers complain about

100% of reviews

Taste-Overall43%

“The prawn cocktail ones are the worst thing I have ever tasted”

Flavor14%

“The other flavours are like eating a shrug or an eye roll”

Crispiness14%

“Crisps without the advertised packaging”

Advertised Vs Actual Product14%

“Not as described”

Quality-Overall7%

“not as nice as they used to be”

Common Tayto Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tayto Crisps 42/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.