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Tayto Crisps

Fail

The top 5 brands take 100% of clicks, so Tayto Crisps is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£97K/yr138K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
67%top-5 click share · 4 brands · 21 sellers

Flapen Score

Tayto Crisps against its category

The dotted line is the Grocery average. Past it, Tayto Crisps is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tayto Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tayto Crisps 138K times last year and spent an estimated £97K. All 4 brands take every click. Demand peaks in Mar–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
5.9%
Market size, estimated
£97Ka year
Peak month
December2.0× the quietest month
Top search term
tayto crisps81K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £2.05 to £21.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.95 that is £3K to £6K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£2.05–£21.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #411 within Snack Foods. It carries 643 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
27%
Out of stock, average day
13.9%
Average rank
#411in Snack Foods
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tayto Crisps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

21

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • Tayto77%
  • SHANZA DEPARTMENTAL'S13%
  • shopior6%
  • Sweet Things4%

Demand

Tayto Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tayto Crisps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tayto crisps81K/yr
  • tayto25K/yr
  • tayto cheese and onion crisps10K/yr
  • tayto crisps multipack box4K/yr
  • taytos crisps5K/yr
  • taytos5K/yr
  • tayto crisps box7K/yr

Reviews and returns

What reviews say buyers love and hate about Tayto Crisps

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Crispiness”
43%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The prawn cocktail ones are the worst thing I have ever tasted”
A buyer, on “Taste-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Tayto Crisps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data