tayto crisps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good643.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Price range
Okay£2.05–£21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 138K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tayto crisps is a £97K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tayto crisps market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #411
- Page quality
- 0%
- Prime
- 27%
- Sponsored
- 7%
- Out of stock
- 13.9%
- Avg brand age
- 43 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Tayto77%
- SHANZA DEPARTMENTAL'S13%
- shopior6%
- Sweet Things4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 2.0×
Top tayto crisps search terms
- tayto crisps81K/yr
- tayto25K/yr
- tayto cheese and onion crisps10K/yr
- tayto crisps multipack box4K/yr
- taytos crisps5K/yr
- taytos5K/yr
- tayto crisps box7K/yr
Top tayto crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar
Tayto£20.844.0★59 rev
Tayto Cheese and Onion flavour crisps from Ireland (24x25g Packs) by Tayto
Tayto£13.844.6★2,047 rev
Tayto 20 x 25g
Tayto£12.053.5★3 rev
Tayto Cheese & Onion Flavour Potato Crisps 20 x 25g
Tayto£13.264.6★2,047 rev
Tayto Variety Pack (12 x 25g Packs of Irish Tayto)
Tayto£11.294.4★1,025 rev
Newest
by launch date
Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks
SHANZA DEPARTMENTAL'S£8.372 rev
Tay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags
SHANZA DEPARTMENTAL'S£8.310 rev
Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)
shopior£16.517 rev
Tayto 20 x 25g
Tayto£12.053 rev
Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar
Tayto£20.8459 rev
Trending
90-day click momentumTay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags
SHANZA DEPARTMENTAL'S£8.310.0★
Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks
SHANZA DEPARTMENTAL'S£8.375.0★
Tayto 20 x 25g
Tayto£12.053.5★
Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)
shopior£16.513.8★
Tayto Cheese & Onion Crisps ( 16 X 37g )
Tayto£21.374.6★
What buyers say about tayto crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant crisps”
“Lovely taste”
“A fun present”
“Quality products”
“really fresh no stale crisps”
“they are good value”
“not too strong flavours”
What buyers complain about
“The prawn cocktail ones are the worst thing I have ever tasted”
“The other flavours are like eating a shrug or an eye roll”
“Crisps without the advertised packaging”
“Not as described”
“not as nice as they used to be”
“I found there was quite a bit of hard burnt bits in them”
Common questions
- Is tayto crisps profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the tayto crisps niche?
- 4 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tayto crisps?
- Top complaints mined from reviews: Taste-Overall, Flavor, Crispiness. The return rate is 0.0%.
- When does demand for tayto crisps peak?
- Demand peaks in Mar–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the tayto crisps niche?
- Listings span £2.05–£21.37; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.