Tayto Crisps
FailThe top 5 brands take 100% of clicks, so Tayto Crisps is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £97K/yr138K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 21 sellers
Flapen Score
Tayto Crisps against its category
The dotted line is the Grocery average. Past it, Tayto Crisps is stronger. Inside it, weaker.
Market
The Tayto Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tayto Crisps 138K times last year and spent an estimated £97K. All 4 brands take every click. Demand peaks in Mar–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £97Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- tayto crisps81K searches a year
02 · Price
A sale here is worth £11.95.
Listings sell for £11.95 on average, from £2.05 to £21.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.95 that is £3K to £6K a year per listing.
- Average price
- £11.95under the $15 to $100 sweet spot
- Price range
- £2.05–£21.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #411 within Snack Foods. It carries 643 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 27%
- Out of stock, average day
- 13.9%
- Average rank
- #411in Snack Foods
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 643per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tayto Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar
- Price
- £20.84
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 12mo ago

Tayto Cheese and Onion flavour crisps from Ireland (24x25g Packs) by Tayto
- Price
- £13.84
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 6y ago

Tayto 20 x 25g
- Price
- £12.05
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Tayto Cheese & Onion Flavour Potato Crisps 20 x 25g
- Price
- £13.26
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 8y ago

Tayto Variety Pack (12 x 25g Packs of Irish Tayto)
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 1,025
- Age
- 10y ago
Trending
90-day click momentum
Tay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags
- Price
- £8.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks
- Price
- £8.37
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Tayto 20 x 25g
- Price
- £12.05
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)
- Price
- £16.51
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago

Tayto Cheese & Onion Crisps ( 16 X 37g )
- Price
- £21.37
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 9y ago
Newest
by launch date
Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks
- Price
- £8.37
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Tay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags
- Price
- £8.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)
- Price
- £16.51
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago

Tayto 20 x 25g
- Price
- £12.05
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar
- Price
- £20.84
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Tayto77%
- SHANZA DEPARTMENTAL'S13%
- shopior6%
- Sweet Things4%
Demand
Tayto Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Tayto Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tayto crisps81K/yr
- tayto25K/yr
- tayto cheese and onion crisps10K/yr
- tayto crisps multipack box4K/yr
- taytos crisps5K/yr
- taytos5K/yr
- tayto crisps box7K/yr
Reviews and returns
What reviews say buyers love and hate about Tayto Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The prawn cocktail ones are the worst thing I have ever tasted
Didnt taste the same
They taste fatty
The other flavours are like eating a shrug or an eye roll
Not a multi flavour at all its all cheese and onion and one pack open in the box
The spring onion ones are under flavoured
Crisps without the advertised packaging
Not as described
not the same as the picture implies or as I was told by the Amazon AI so be carefull when ordering they are not the same as the Northern Irish version in taste
not as nice as they used to be
Love
Brilliant crisps
These are perfectly acceptable potato crisps in assorted
Love taytos best crisps imo
Lovely taste
Extremely tasty
Taste good because of msg
A fun present
Quality products
Fantastic product
really fresh no stale crisps
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tayto Crisps questions
Answered from the same tracked data.









