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Tayto Crisps

Fail

The top 5 brands take 100% of clicks, so Tayto Crisps is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£97K/yr138K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
67%top-5 click share · 4 brands · 21 sellers

Flapen Score

Tayto Crisps against its category

The dotted line is the Grocery average. Past it, Tayto Crisps is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tayto Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tayto Crisps 138K times last year and spent an estimated £97K. All 4 brands take every click. Demand peaks in Mar–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
5.9%
Market size, estimated
£97Ka year
Peak month
December2.0× the quietest month
Top search term
tayto crisps81K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £2.05 to £21.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.95 that is £3K to £6K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£2.05–£21.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #411 within Snack Foods. It carries 643 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
27%
Out of stock, average day
13.9%
Average rank
#411in Snack Foods
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tayto Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Tayto77%
  • SHANZA DEPARTMENTAL'S13%
  • shopior6%
  • Sweet Things4%

Demand

Tayto Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tayto Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tayto crisps81K/yr
  • tayto25K/yr
  • tayto cheese and onion crisps10K/yr
  • tayto crisps multipack box4K/yr
  • taytos crisps5K/yr
  • taytos5K/yr
  • tayto crisps box7K/yr

Reviews and returns

What reviews say buyers love and hate about Tayto Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall43%−0.36

The prawn cocktail ones are the worst thing I have ever tasted

Didnt taste the same

They taste fatty

Flavor14%−0.11

The other flavours are like eating a shrug or an eye roll

Not a multi flavour at all its all cheese and onion and one pack open in the box

The spring onion ones are under flavoured

Crispiness14%+4.52

Crisps without the advertised packaging

Advertised Vs Actual Product14%−0.11

Not as described

not the same as the picture implies or as I was told by the Amazon AI so be carefull when ordering they are not the same as the Northern Irish version in taste

Quality-Overall7%+0.18

not as nice as they used to be

Love

Crispiness67%+4.52

Brilliant crisps

These are perfectly acceptable potato crisps in assorted

Love taytos best crisps imo

Taste-Overall15%−0.36

Lovely taste

Extremely tasty

Taste good because of msg

Gifting Purpose6%−0.01

A fun present

Quality-Overall6%+0.18

Quality products

Fantastic product

Freshness3%+0.21

really fresh no stale crisps

FAQ

Common Tayto Crisps questions

Answered from the same tracked data.