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Taylor Swift Cake Topper

Fail

Prices span $3.47–$11.85, mostly outside the sweet spot, so Taylor Swift Cake Topper is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£18K/yr39K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
56%top-5 click share · 13 brands · 15 sellers

Flapen Score

Taylor Swift Cake Topper against its category

The dotted line is the Grocery average. Past it, Taylor Swift Cake Topper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taylor Swift Cake Topper 39K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
6.1%
Market size, estimated
£18Ka year
Peak month
January3.2× the quietest month
Top search term
taylor swift cake decorations12K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £3.47 to £11.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.54 that is £0 to £754 a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£3.47–£11.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£754
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #1,799 within Baking Supplies. It carries 15 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
28.6%
Average rank
#1,799in Baking Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
15per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Taylor Swift Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£897£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

15

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

21%

  • LaVenty27%
  • MEMOEVER17%
  • NIEEKRUN11%
  • Roaring Good Time10%
  • Top it Toppers Ltd8%
  • Generic6%

Demand

Taylor Swift Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Taylor Swift Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift cake decorations12K/yr
  • taylor swift cake topper16K/yr
  • taylor swift cake toppers3K/yr
  • taylor swift birthday cake topper3K/yr
  • taylor swift cake3K/yr
  • taylor swift cupcake toppers2K/yr
  • taylor swift cake toppers uk980/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.24

Poor quality

Very poor quality

the items werent great

Assembly/Installation25%−0.31

no instructions on how to put things together

Advertised Vs Actual Product25%−0.31

Not as photo depicts at all

not as shown in the photo or description

Love

Size-Overall38%+3.03

perfect size for cupcakes really happy

Value for size

Quality-Overall38%−0.24

These are amazing quality

Nice quality did the job would buy again

Good qualty

Value For Money25%+1.87

I lot cheaper than ordering one

Return

1.1% Return rate 59% Fixable by listing

Size-Overall34%▁▄▆█▂▁
Advertised Vs Actual Product19%▂▂▂▁▁█

Not as photo depicts at all

not as shown in the photo or description

Quality-Overall16%█▄▁▁▁▁

Poor quality

Very poor quality

the items werent great

Add-Ons/Attachments6%▁▁▁▁█▁
Strength6%▁▁▁▁█▁

FAQ

Common Taylor Swift Cake Topper questions

Answered from the same tracked data.