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Taylor Swift Cake Topper

Fail

Prices span $3.47–$11.85, mostly outside the sweet spot, so Taylor Swift Cake Topper is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£18K/yr39K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
56%top-5 click share · 13 brands · 15 sellers

Flapen Score

Taylor Swift Cake Topper against its category

The dotted line is the Grocery average. Past it, Taylor Swift Cake Topper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taylor Swift Cake Topper 39K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
6.1%
Market size, estimated
£18Ka year
Peak month
January3.2× the quietest month
Top search term
taylor swift cake decorations12K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £3.47 to £11.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.54 that is £0 to £754 a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£3.47–£11.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£754
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #1,799 within Baking Supplies. It carries 15 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
28.6%
Average rank
#1,799in Baking Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
15per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Taylor Swift Cake Topper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£897£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

15

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

21%

  • LaVenty27%
  • MEMOEVER17%
  • NIEEKRUN11%
  • Roaring Good Time10%
  • Top it Toppers Ltd8%
  • Generic6%

Demand

Taylor Swift Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Taylor Swift Cake Topper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • taylor swift cake decorations12K/yr
  • taylor swift cake topper16K/yr
  • taylor swift cake toppers3K/yr
  • taylor swift birthday cake topper3K/yr
  • taylor swift cake3K/yr
  • taylor swift cupcake toppers2K/yr
  • taylor swift cake toppers uk980/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Cake Topper

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Taylor Swift Cake Topper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data