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Tassimo Reusable Pods

Fail

Shoppers spend only $33K a year here, so Tassimo Reusable Pods is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£33K/yr46K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
46%top-5 click share · 11 brands · 14 sellers

Flapen Score

Tassimo Reusable Pods against its category

The dotted line is the Grocery average. Past it, Tassimo Reusable Pods is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tassimo Reusable Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tassimo Reusable Pods 46K times last year and spent an estimated £33K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
4.5%
Market size, estimated
£33Ka year
Peak month
January2.0× the quietest month
Top search term
tassimo reusable pods20K searches a year

02 · Price

A sale here is worth £16.04.

Listings sell for £16.04 on average, from £7.29 to £26.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.04 that is £0 to £2K a year per listing.

Average price
£16.04inside the $15 to $100 sweet spot
Price range
£7.29–£26.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #318 within Coffee. It carries 229 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
7.1%
Average rank
#318in Coffee
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Tassimo Reusable Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

17%

  • RECAFIMIL27%
  • HAILASRE15%
  • i Cafilas14%
  • BENFUCHEN12%
  • Generic8%
  • Turmegtt8%
  • Open — no brand owns it (5 brands, 17%)

Demand

Tassimo Reusable Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Tassimo Reusable Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo reusable pods20K/yr
  • tassimo refillable coffee pods7K/yr
  • reusable tassimo coffee pods4K/yr
  • tassimo reusable coffee pods4K/yr
  • tassimo refillable pods3K/yr
  • reusable tassimo pods5K/yr
  • reusable coffee pods tassimo2K/yr

Reviews and returns

What reviews say buyers love and hate about Tassimo Reusable Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof17%

they leak

Leaks

The lid does leaks

Functionality-Overall12%−0.20

Doesnt work

it didn't work then - I just thought I'd give it another go this morning - red light again - wasted my money - the other cheaper platic ones work fine

the one that I would have used the most is the one that just wont work

Value For Money10%

I was a little concerned by the price

A bit expensive outlay

bit of a waste of money at present

Size-Overall8%+0.08

Does not fit all machines

Not fit for purpose

maybe a bit bigger than the machine likes

Compatibility-Overall8%−0.10

Not compatible- left massive leak everywhere

didn't fit in my coffee machine

Does not fit all machines

Love

Ease Of Use19%+2.35

Easy to use

Very handy

Theyre really straightforward to use

Value For Money15%

Ok for the price

Worth the money

Good value for money

Ease Of Cleaning10%+0.56

super easy to clean

Easy to wash

washes good as well worth every penny

Quality-Overall8%+0.30

Really good quality pods for Tassimo

Great quality

it's generally very reliable

Recycle/Reuse7%+0.29

Yes this reusable coffee pod has been great so far

Great reusable option once you get used to it

Reusable coffee pod

Return

3.5% Return rate 31% Fixable by listing

Size-Overall29%▆█▅█▅▆

Does not fit all machines

Not fit for purpose

maybe a bit bigger than the machine likes

Compatibility-Overall24%▄▆▆█▇▃

Not compatible- left massive leak everywhere

didn't fit in my coffee machine

Does not fit all machines

Functionality-Overall17%█▆▇▃▆▄

Doesnt work

it didn't work then - I just thought I'd give it another go this morning - red light again - wasted my money - the other cheaper platic ones work fine

the one that I would have used the most is the one that just wont work

Leak-Proof12%▄█▆▆▄▆

they leak

Leaks

The lid does leaks

Quality-Overall2%▆▁▇▁▁█

I've read the negative reviews

Rubbish

FAQ

Common Tassimo Reusable Pods questions

Answered from the same tracked data.