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Tassimo Decaffeinated Coffee Pods

Fail

The top 5 brands take 100% of clicks, so Tassimo Decaffeinated Coffee Pods is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£246K/yr99K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
77%top-5 click share · 3 brands · 50 sellers

Flapen Score

Tassimo Decaffeinated Coffee Pods against its category

The dotted line is the Grocery average. Past it, Tassimo Decaffeinated Coffee Pods is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tassimo Decaffeinated Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tassimo Decaffeinated Coffee Pods 99K times last year and spent an estimated £246K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
12.9%
Market size, estimated
£246Ka year
Peak month
January2.0× the quietest month
Top search term
tassimo decaf coffee pods42K searches a year

02 · Price

A sale here is worth £19.15.

Listings sell for £19.15 on average, from £6.93 to £39.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £19.15 that is £19K to £24K a year per listing.

Average price
£19.15inside the $15 to $100 sweet spot
Price range
£6.93–£39.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£19K–£24K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Coffee. It carries 774 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#258in Coffee
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Tassimo Decaffeinated Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£25K£49K£74K£98K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Tassimo87%
  • Ditac10%
  • Mondelez International3%
  • Open — no brand owns it (0%)

Demand

Tassimo Decaffeinated Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Tassimo Decaffeinated Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo decaf coffee pods42K/yr
  • tassimo coffee pods decaf13K/yr
  • tassimo decaf11K/yr
  • decaf tassimo coffee pods11K/yr
  • tassimo decaffeinated coffee pods9K/yr
  • tassimo coffee pods decaffeinated5K/yr
  • tassimo decaf latte coffee pods4K/yr
  • tassimo pods decaf5K/yr

Reviews and returns

What reviews say buyers love and hate about Tassimo Decaffeinated Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money39%+1.43

Waste of money

cheaper in the supermarket

Expensive buy

Functionality-Overall13%−0.17

The pods don't work

At first I thought a few may not work well

explode in the machine

Taste-Overall11%+1.13

don't taste so great

taste like dishwasher

why not its delicious

Size-Overall9%−0.08

it's a real shame that these pods don't come in the larger portion size - I'm always left wanting a little bit more

The other two are far to small

Very small creamer need two

Burnt/Roasted/Overbaked5%−0.07

Unfortunately a large number of decaf pods have burst when I used them

Love

Taste-Overall25%+1.13

Coffee is tasty and creamy

Great taste

Great tasting coffee

Value For Money24%+1.43

Good price good coffee and good delivery

good price

Excellent value

Caffeine Content19%+0.11

Very nice decaf coffee used with the creamier milk makes a nice latte if you cant drink caffeinated

Great selection of decaf coffee

Great tasted without the caffeine

Quality-Overall12%−0.01

Good value and quality

is very reliable I highly recommend

Coffee quality is lovely, tasty and smooth

Advertised Vs Actual Product10%+1.67

As advertised arrived quite quickly

As described

Exactly as promised

FAQ

Common Tassimo Decaffeinated Coffee Pods questions

Answered from the same tracked data.