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tassimo decaffeinated coffee pods

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 46Growth 11Conversion 96Competition 19Returns 100Price range 75Avg price 85Brand share 0Review moat 68Quality gap 35

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.15

avg listing price — sweet spot $15–$100

Price range

Great£6.93–£39.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good774.3

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£246K

£246K/yr · 99K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, tassimo decaffeinated coffee pods is a £246K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tassimo decaffeinated coffee pods market data

Units sold / yr
10K–13K
avg 1,000–1,250/product
Revenue / yr
£192K–£239K
units × avg price
Conversion rate
12.9%
Avg BSR
#258
Page quality
0%
Prime
60%
Sponsored
50%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
165 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Tassimo87%
  • Ditac10%
  • Mondelez International3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Top tassimo decaffeinated coffee pods search terms

  • tassimo decaf coffee pods42K/yr
  • tassimo coffee pods decaf13K/yr
  • tassimo decaf11K/yr
  • decaf tassimo coffee pods11K/yr
  • tassimo decaffeinated coffee pods9K/yr
  • tassimo coffee pods decaffeinated5K/yr
  • tassimo decaf latte coffee pods4K/yr
  • tassimo pods decaf5K/yr
All search terms

Top tassimo decaffeinated coffee pods products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£25K20%£49K30%£74K40%£98K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about tassimo decaffeinated coffee pods

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Coffee is tasty and creamy”

Value For Money24%

“Good price good coffee and good delivery”

Caffeine Content19%

“Very nice decaf coffee used with the creamier milk makes a nice latte if you cant drink caffeinated”

Quality-Overall12%

“Good value and quality”

Advertised Vs Actual Product10%

“As advertised arrived quite quickly”

Flavor3%

“Lovely flavour”

Color1%

“I now know that aside from the amercano decaf the yellow ones are also very good”

Ease Of Use1%

“handy to always have in the cupboard”

What buyers complain about

Value For Money39%

“Waste of money”

Functionality-Overall13%

“The pods don't work”

Taste-Overall11%

“don't taste so great”

Size-Overall9%

“it's a real shame that these pods don't come in the larger portion size - I'm always left wanting a little bit more”

Burnt/Roasted/Overbaked5%

“Unfortunately a large number of decaf pods have burst when I used them”

Quality-Overall5%

“Worst coffee pods ever”

Sweetness2%

“Its not as sweet as the latte”

Flavor1%

“pretty disappointed in two of the flavours”

Common questions

Is tassimo decaffeinated coffee pods profitable to sell on Amazon United Kingdom?
The niche generates £246K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (46/100).
How competitive is the tassimo decaffeinated coffee pods niche?
3 brands and 50 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tassimo decaffeinated coffee pods?
Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for tassimo decaffeinated coffee pods peak?
Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the tassimo decaffeinated coffee pods niche?
Listings span £6.93–£39.84; the average listing price is £19.15 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.