Tartan Napkins
soft demand (-90.1% this quarter) — Tartan Napkins doesn't clear our bar today.
Flapen Score
Is Tartan Napkins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tartan Napkins is a £10K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Tartan Napkins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -90.1% over the last 90 days and 5.1% of searches end in a purchase.
£10K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Tartan Napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Caspari Dress Stewart Tartan Paper Cocktail Napkins - 20 Per Package
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 2y ago
Glen Appin of Scotland Scottish Blackwatch Tartan 3 Ply Paper Napkins
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 8y ago
Caspari Dress Stewart Tartan Paper Luncheon Napkins - 20 Per Package
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 2y ago
Glen Appin of Scotland Scottish Red Royal Stewart Tartan 3 Ply Paper Napkins
- Price
- £4.49
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 8y ago
DPKOW 40pcs Thistle Flower Napkins Burns Night Table Decorations Scottish Tartan Napkins Paper Burns Night Serviettes Disposable 33 x 33cm Scottish Party Supplies Thistle Flower Decorations
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 10mo ago
Trending
90-day click momentum
20Pcs Scottish Tartan Napkins Red Green Black Plaid Paper Napkins for Burns Night Decorations Disposable Table Accessories for Dinner Party Supper Scotland Themed Party Supplies
- Price
- £6.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
PMS Pack of 12 Scotland Paper Napkins 3-Ply Disposable Party Napkins with Saltire Flag Design Perfect for St Andrews Day Scottish Events & Celebrations
- Price
- £3.37
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 1y ago
Caspari Dress Stewart Tartan Paper Luncheon Napkins - 20 Per Package
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 2y ago
Glen Appin of Scotland Scottish Blackwatch Tartan 3 Ply Paper Napkins
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 8y ago
DPKOW 40pcs Thistle Flower Napkins Burns Night Table Decorations Scottish Tartan Napkins Paper Burns Night Serviettes Disposable 33 x 33cm Scottish Party Supplies Thistle Flower Decorations
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 10mo ago
Newest
by launch date20Pcs Scottish Tartan Napkins Red Green Black Plaid Paper Napkins for Burns Night Decorations Disposable Table Accessories for Dinner Party Supper Scotland Themed Party Supplies
- Price
- £6.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
DPKOW 40pcs Thistle Flower Napkins Burns Night Table Decorations Scottish Tartan Napkins Paper Burns Night Serviettes Disposable 33 x 33cm Scottish Party Supplies Thistle Flower Decorations
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 10mo ago
PMS Pack of 12 Scotland Paper Napkins 3-Ply Disposable Party Napkins with Saltire Flag Design Perfect for St Andrews Day Scottish Events & Celebrations
- Price
- £3.37
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 1y ago
![Trade Fountain Plaid Cotton Cloth Napkins [12 Pack] Extra Large 51 x 51 cm Reusable & Washable Dinner Napkins | Fabric Table Serviettes for Home Parties Weddings & Christmas Events](https://m.media-amazon.com/images/I/51nntkfCJ5L.jpg)
Trade Fountain Plaid Cotton Cloth Napkins [12 Pack] Extra Large 51 x 51 cm Reusable & Washable Dinner Napkins | Fabric Table Serviettes for Home Parties Weddings & Christmas Events
- Price
- £18.30
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 1y ago
Caspari Dress Stewart Tartan Paper Cocktail Napkins - 20 Per Package
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- Caspari46%
- Glen Appin29%
- DPKOW7%
- PMS5%
- Trade Fountain5%
- Made in Germany5%
- Open — no brand owns it (1 brand, 3%)
Tartan Napkins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 84.8×
Top Tartan Napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tartan napkins25K/yr
- tartan paper napkins4K/yr
- tartan napkins paper5K/yr
What reviews say buyers love and hate about Tartan Napkins
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality napkins”
“Item as advertised”
“lovely colour”
“Great for Burns Night”
“Big, bold, beautiful”
What buyers complain about
100% of reviews“This item is not a standard size napkin”
“Some of the napkins aren't perfect squares”
“Very poor quality......disappointed”
“Poor thin”
Tartan Napkins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tartan Napkins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
