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Tartan Napkins

Fail

Demand is soft, at -90.1% this quarter, so Tartan Napkins is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£10K/yr33K searches / yr
90-day growth
-90.1%search demand this quarter
Competition
77%top-5 click share · 7 brands · 13 sellers

Flapen Score

Tartan Napkins against its category

The dotted line is the Grocery average. Past it, Tartan Napkins is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tartan Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tartan Napkins 33K times last year and spent an estimated £10K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-90.1%
Conversion, latest week
5.1%
Market size, estimated
£10Ka year
Peak month
January84.8× the quietest month
Top search term
tartan napkins25K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £2.58 to £18.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.99 that is £599 to £1K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£2.58–£18.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£599–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #393 within Papers, Wraps & Bags. It carries 125 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
38.7%
Average rank
#393in Papers, Wraps & Bags
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Tartan Napkins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

13

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

3%

  • Caspari46%
  • Glen Appin29%
  • DPKOW7%
  • PMS5%
  • Trade Fountain5%
  • Made in Germany5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tartan Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 84.8×

Search terms

Top Tartan Napkins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tartan napkins25K/yr
  • tartan paper napkins4K/yr
  • tartan napkins paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Tartan Napkins

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“This item is not a standard size napkin”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Tartan Napkins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data