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Tapioca Flour

Fail

Prices span $2.76–$13.09, mostly outside the sweet spot, so Tapioca Flour is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£115K/yr93K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
79%top-5 click share · 8 brands · 18 sellers

Flapen Score

Tapioca Flour against its category

The dotted line is the Grocery average. Past it, Tapioca Flour is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapioca Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tapioca Flour 93K times last year and spent an estimated £115K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
18.3%
Market size, estimated
£115Ka year
Peak month
December2.0× the quietest month
Top search term
tapioca starch48K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £2.76 to £13.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.73 that is £7K to £8K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£2.76–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Baking Supplies. It carries 326 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#104in Baking Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
326per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Tapioca Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • yourhealthstore44%
  • Bob's Red Mill18%
  • Wholefood Earth15%
  • CHIQUO8%
  • Buy Whole Foods Online6%
  • X.O4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Tapioca Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tapioca Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapioca starch48K/yr
  • tapioca flour38K/yr
  • cassava starch3K/yr
  • tapioca starch gluten free3K/yr
  • tapioca flour gluten free2K/yr

Reviews and returns

What reviews say buyers love and hate about Tapioca Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.15

Too small

Nutritional Content10%−0.06

NOT Gluten-Free

It is NOT gluten-free

Advertised Vs Actual Product10%

However it did not state this anywhere on the description when buying the item

Cooking Instructions7%+0.15

until now I havent been able to prepare them properly

Ingredients-Overall7%+0.61

Tapioca starch is another ingredient that seems to becoming harder to source

Love

Quality-Overall20%+2.02

Perfect starch

Great product

the quality of Wholefood products is reliable

Value For Money15%−0.11

Great value

Good value for money

Excellent price

Baking15%−0.01

Worked well in my bake

Perfect for making york shire style cheese garlic puddings

I like this brand for few other items so was happy to get their tapioca for various recipes

Advertised Vs Actual Product13%

As described

Does what it says on the tin

Just as described

Taste-Overall9%+0.78

tastes completely natural

Very tasty

It made very tasty bread

FAQ

Common Tapioca Flour questions

Answered from the same tracked data.