tapioca flour
Skip itPrices mostly outside the sweet spot ($2.76–$13.09) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Great326.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£115K£115K/yr · 93K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.76–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tapioca flour is a £115K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tapioca flour market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £101K–£135K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
5%
- yourhealthstore44%
- Bob's Red Mill18%
- Wholefood Earth15%
- CHIQUO8%
- Buy Whole Foods Online6%
- X.O4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -19.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top tapioca flour search terms
- tapioca starch48K/yr
- tapioca flour38K/yr
- cassava starch3K/yr
- tapioca starch gluten free3K/yr
- tapioca flour gluten free2K/yr
Top tapioca flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yourhealthstore Unmodified Tapioca Starch 500g Gluten Free Non GMO.
yourhealthstore£4.014.6★1,555 rev
Bobs Red Mill - Gluten Free Finely Ground Tapioca Flour 454g Pouch
Bob's Red Mill£5.164.5★90 rev
Wholefood Earth Organic Tapioca Starch 2 kg | GMO Free | Vegan | Certified Organic
Wholefood Earth£9.694.6★502 rev
Organic Tapioca Flour (Starch) 500g (BWFO)
Buy Whole Foods Online£2.764.4★45 rev
Chiquo Tapioca Starch 3kg Fine Cooking & Baking Starch for Thickening Frying Desserts & Dough | Non GMO Tapioca Flour | Vegan & Vegetarian Friendly
CHIQUO£9.924.4★16 rev
Newest
by launch date
Tapioca Flour (Starch) 500g by Colourful Trees
COLOURFULTREES£4.090 rev
yourhealthstore Unmodified Tapioca Starch 1kg Gluten Free Non GMO (resealable and recyclable pouch)
yourhealthstore£8.025 rev
Chiquo Tapioca Starch 3kg Fine Cooking & Baking Starch for Thickening Frying Desserts & Dough | Non GMO Tapioca Flour | Vegan & Vegetarian Friendly
CHIQUO£9.9216 rev
Chiquo Tapioca Starch 2kg Fine Cooking & Baking Starch for Thickening Frying Desserts & Dough | Non GMO Tapioca Flour | Vegan & Vegetarian Friendly
CHIQUO£8.488 rev
Bobs Red Mill - Gluten Free Finely Ground Tapioca Flour 454g Pouch
Bob's Red Mill£5.1690 rev
Trending
90-day click momentumTapioca Flour (Starch) 500g by Colourful Trees
COLOURFULTREES£4.090.0★
Organic Tapioca Flour (Starch) 500g (BWFO)
Buy Whole Foods Online£2.764.4★
yourhealthstore Unmodified Tapioca Starch 1kg Gluten Free Non GMO (resealable and recyclable pouch)
yourhealthstore£8.025.0★
Chiquo Tapioca Starch 3kg Fine Cooking & Baking Starch for Thickening Frying Desserts & Dough | Non GMO Tapioca Flour | Vegan & Vegetarian Friendly
CHIQUO£9.924.4★
Chiquo Tapioca Starch 2kg Fine Cooking & Baking Starch for Thickening Frying Desserts & Dough | Non GMO Tapioca Flour | Vegan & Vegetarian Friendly
CHIQUO£8.484.5★
What buyers say about tapioca flour
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect starch”
“Great value”
“Worked well in my bake”
“As described”
“tastes completely natural”
“Perfect store cupboard ingredient, good quantity”
“Brilliant tapioca starch i Find it a little more heat stable than corn starch”
“Great for thickening soft desserts”
“This is very useful as part of a gluten free diet”
“This works like a treat as its actually a main ingredient in many dry shampoo brands”
What buyers complain about
“Too small”
“NOT Gluten-Free”
“However it did not state this anywhere on the description when buying the item”
“until now I havent been able to prepare them properly”
“Tapioca starch is another ingredient that seems to becoming harder to source”
“Natural substitute for expensive brands like batiste that are not good at all for breathing in or scalp build up”
Common questions
- Is tapioca flour profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the tapioca flour niche?
- 8 brands and 18 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in tapioca flour?
- Top complaints mined from reviews: Size-Overall, Nutritional Content, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for tapioca flour peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the tapioca flour niche?
- Listings span £2.76–£13.09; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.