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Tapioca Flour

Fail

Prices span $2.76–$13.09, mostly outside the sweet spot, so Tapioca Flour is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£115K/yr93K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
79%top-5 click share · 8 brands · 18 sellers

Flapen Score

Tapioca Flour against its category

The dotted line is the Grocery average. Past it, Tapioca Flour is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapioca Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tapioca Flour 93K times last year and spent an estimated £115K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
18.3%
Market size, estimated
£115Ka year
Peak month
December2.0× the quietest month
Top search term
tapioca starch48K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £2.76 to £13.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.73 that is £7K to £8K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£2.76–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Baking Supplies. It carries 326 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#104in Baking Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
326per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Tapioca Flour products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

18

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

5%

  • yourhealthstore44%
  • Bob's Red Mill18%
  • Wholefood Earth15%
  • CHIQUO8%
  • Buy Whole Foods Online6%
  • X.O4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Tapioca Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tapioca Flour search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tapioca starch48K/yr
  • tapioca flour38K/yr
  • cassava starch3K/yr
  • tapioca starch gluten free3K/yr
  • tapioca flour gluten free2K/yr

Reviews and returns

What reviews say buyers love and hate about Tapioca Flour

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tapioca Flour questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data