tandoori masala powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good667.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£86K£86K/yr · 144K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.96–£10.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tandoori masala powder is a £86K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tandoori masala powder market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £108K–£135K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Rajah58%
- Old India18%
- TRS13%
- SpiceMasters.co.uk6%
- SALDVA5%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tandoori masala powder search terms
- tandoori masala powder37K/yr
- rajah spices31K/yr
- tandoori masala15K/yr
- tandoori powder15K/yr
- rajah21K/yr
- tandoori9K/yr
- tandoori spice mix8K/yr
- indus tandoori masala powder3K/yr
- tandoori masala spice mix4K/yr
Top tandoori masala powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rajah Spices Tandoori Masala Seasoning | Tandoori Seasoning Powder | Tandoori Rub | Tandoori Marinade | Tandoori Spice Mix | Tandoori Curry (100G)
Rajah£0.964.6★2,525 rev
Old India Tandoori Masala 500g
Old India£5.314.7★205 rev
TRS Tandoori Masala 1 x 400 g
TRS£5.434.4★912 rev
Old India Tandoori Masala Powder 500g
Old India£5.704.6★297 rev
Tandoori Masala Powder - Makes 5 Easy Family Curries - No Artificial Colours Flavourings or Preservatives - Hand Blended Premium Spices - Easy Recipes - Cook healthier meals
SpiceMasters.co.uk£4.934.4★184 rev
Newest
by launch date
Rajah Spices Pick & Mix Any 5 - Customisable Spice Selection - Choose From Ground Spices Whole Spices Masala Blends Seasonings and Curry Powder
Rajah£10.49107 rev
Tandoori Rajah Aromatic Rub - 100% Natural BBQ Seasoning - Intense And Expressive-Taste Seasoning Mix For Amazing Meat Steaks - Large Jar (180g)
SALDVA£7.2625 rev
Tandoori Masala Powder - Makes 5 Easy Family Curries - No Artificial Colours Flavourings or Preservatives - Hand Blended Premium Spices - Easy Recipes - Cook healthier meals
SpiceMasters.co.uk£4.93184 rev
Old India Tandoori Masala 500g
Old India£5.31205 rev
Old India Tandoori Masala Powder 500g
Old India£5.70297 rev
Trending
90-day click momentumTandoori Rajah Aromatic Rub - 100% Natural BBQ Seasoning - Intense And Expressive-Taste Seasoning Mix For Amazing Meat Steaks - Large Jar (180g)
SALDVA£7.264.4★
Tandoori Masala Powder - Makes 5 Easy Family Curries - No Artificial Colours Flavourings or Preservatives - Hand Blended Premium Spices - Easy Recipes - Cook healthier meals
SpiceMasters.co.uk£4.934.4★
TRS Tandoori Masala 1 x 100 g
TRS£3.074.5★
Old India Tandoori Masala Powder 500g
Old India£5.704.6★
Rajah Spices Tandoori Masala Seasoning | Tandoori Seasoning Powder | Tandoori Rub | Tandoori Marinade | Tandoori Spice Mix | Tandoori Curry (100G)
Rajah£0.964.6★
What buyers say about tandoori masala powder
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic taste”
“Brilliant spice”
“Great value”
“Flavorful”
“Quality product”
“Excellent for marinating chicken mixed with yoghurt and lemon juice, absolutely gorgeous”
“Overall, a reliable spice mix that works well for home cooking and is easy to store”
“As seen”
“Good size”
“Unbelievably salty bought previously with no complaints”
What buyers complain about
“Doesn't have the real flavour of Tandoori”
“unwanted ingredients”
“quite salty not as good as the original Rajah one”
“No taste I am afraid”
“It has a more intense red colour than other Tandoori powders I have used”
Common questions
- Is tandoori masala powder profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 8 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the tandoori masala powder niche?
- 5 brands and 29 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tandoori masala powder?
- Top complaints mined from reviews: Flavor, Ingredients-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for tandoori masala powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tandoori masala powder niche?
- Listings span £0.96–£10.49; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.