How competitive is the Tamari niche on Amazon United Kingdom?

5 brands and 39 sellers compete in Tamari on Amazon United Kingdom. The top 5 Tamari products take 86% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tamari?

Tamari buyers on Amazon United Kingdom complain most about Salt Content, Size-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tamari niche?

Tamari sells for £6.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.75–£12.90. The average incumbent carries 1,076 reviews — the moat a new listing must climb.

Tamari

brand-locked demand (top 5 brands take 100% of clicks) — Tamari doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tamari profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tamari is a £107K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.

Tamari: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.9% over the last 90 days and 20.9% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr20K

Search volume / yr-16.9%83K

Conversion rate20.9%

Avg price£6.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 39

Top-5 product click share86%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Tamari products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kikkoman Tamari Gluten Free Soy Sauce 1 L

Price: £6.97
Rating: 4.6/5
Reviews: 1,680
Age: 12y ago

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings

Price: £2.75
Rating: 4.8/5
Reviews: 12
Age: 1y ago

Emma Basic Gluten Free Reduced Salt Soy Sauce 1 Litre | Umami |Reduced Salt |No Additives|

Price: £5.35
Rating: 4.6/5
Reviews: 1,162
Age: 5y ago

KIKKOMAN Tamari Gluten Free Soy Sauce 250 ml

Price: £2.88
Rating: 4.6/5
Reviews: 1,303
Age: 16y ago

Kikkoman Less Salt Soy Sauce 975 ml Naturally Brewed

Price: £7.35
Rating: 4.7/5
Reviews: 2,200
Age: 15y ago

Newest

by launch date

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings

Price: £2.75
Rating: 4.8/5
Reviews: 12
Age: 1y ago

Kikkoman Tamari Gluten Free Soy Sauce 150ml

Price: £5.64
Rating: 4.7/5
Reviews: 121
Age: 3y ago

Yamasa Low Sodium Soy Sauce 1L | Naturally Brewed | 45% Less Salt | Rich Umami Flavor | Ideal for Health-Conscious Cooking

Price: £5.59
Rating: 4.4/5
Reviews: 58
Age: 4y ago

Emma Basic Gluten Free Reduced Salt Soy Sauce 1 Litre | Umami |Reduced Salt |No Additives|

Price: £5.35
Rating: 4.6/5
Reviews: 1,162
Age: 5y ago

Clearspring Organic Single Strength Japanese Tamari SOYA Sauce 250ml

Price: £6.94
Rating: 4.5/5
Reviews: 112
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Kikkoman66%
Yutaka14%
Emma Basic11%
Clearspring6%
Yamasa3%

Tamari demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR20.9%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,076Avg BSR#25

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Tamari search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gluten free soy sauce33K/yr -18.0%21.1% conv.
tamari25K/yr -3.1%16.1% conv.
low sodium soy sauce6K/yr -27.0%10.8% conv.
tamari soy sauce7K/yr -42.6%16.4% conv.
low salt soy sauce4K/yr -9.9%13.8% conv.
tamari sauce4K/yr -24.8%14.2% conv.
soy sauce gluten free2K/yr -3.1%21.3% conv.
kikkoman gluten free soy sauce2K/yr -29.9%22.4% conv.

What reviews say buyers love and hate about Tamari

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall23%

“Good taste”

Value For Money20%

“Good value for money”

Quality-Overall16%

“the quality has been consistent”

Flavor11%

“Great flavour”

Nutritional Content6%

“Gluten free”

What buyers complain about

57% of reviews

Salt Content29%

“It is quite salty I think”

Size-Overall6%

“This tub is massive”

Flavor5%

“It completely drowns out the flavor of whatever Im cooking”

Thickness5%

“Consistency: Very thin and watery”

Sour4%

“very acidic”

Common Tamari questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tamari 34/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 10 tracked products. Search demand moved -16.9% over the last 90 days.