Tamari
FailThe top 5 brands take 100% of clicks, so Tamari is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £107K/yr83K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 39 sellers
Flapen Score
Tamari against its category
The dotted line is the Grocery average. Past it, Tamari is stronger. Inside it, weaker.
Market
The Tamari market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tamari 83K times last year and spent an estimated £107K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £107Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- gluten free soy sauce33K searches a year
02 · Price
A sale here is worth £6.21.
Listings sell for £6.21 on average, from £2.75 to £12.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.21 that is £8K to £9K a year per listing.
- Average price
- £6.21under the $15 to $100 sweet spot
- Price range
- £2.75–£12.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 1,076 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Condiments & Sauces
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,076per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Tamari products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kikkoman Tamari Gluten Free Soy Sauce 1 L
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 12y ago

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Emma Basic Gluten Free Reduced Salt Soy Sauce 1 Litre | Umami |Reduced Salt |No Additives|
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 5y ago

KIKKOMAN Tamari Gluten Free Soy Sauce 250 ml
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 16y ago

Kikkoman Less Salt Soy Sauce 975 ml Naturally Brewed
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 2,200
- Age
- 15y ago
Trending
90-day click momentum
Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Yamasa Low Sodium Soy Sauce 1L | Naturally Brewed | 45% Less Salt | Rich Umami Flavor | Ideal for Health-Conscious Cooking
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4y ago

Kikkoman Tamari Gluten Free Soy Sauce 1 L
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 12y ago

Kikkoman Less Salt Soy Sauce 975 ml Naturally Brewed
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 2,200
- Age
- 15y ago

Kikkoman Soy Sauce 1 Litre Naturally Brewed
- Price
- £5.77
- Rating
- 4.8/5
- Reviews
- 4,045
- Age
- 15y ago
Newest
by launch date
Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Kikkoman Tamari Gluten Free Soy Sauce 150ml
- Price
- £5.64
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 3y ago

Yamasa Low Sodium Soy Sauce 1L | Naturally Brewed | 45% Less Salt | Rich Umami Flavor | Ideal for Health-Conscious Cooking
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4y ago

Emma Basic Gluten Free Reduced Salt Soy Sauce 1 Litre | Umami |Reduced Salt |No Additives|
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 5y ago

Clearspring Organic Single Strength Japanese Tamari SOYA Sauce 250ml
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Kikkoman66%
- Yutaka14%
- Emma Basic11%
- Clearspring6%
- Yamasa3%
Demand
Tamari search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Tamari search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free soy sauce33K/yr
- tamari25K/yr
- low sodium soy sauce6K/yr
- tamari soy sauce7K/yr
- low salt soy sauce4K/yr
- tamari sauce4K/yr
- soy sauce gluten free2K/yr
- kikkoman gluten free soy sauce2K/yr
Reviews and returns
What reviews say buyers love and hate about Tamari
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is quite salty I think
Very salty
Too salty for me
This tub is massive
bigger than shop bought
It completely drowns out the flavor of whatever Im cooking
Less flavour than Kikkoman Tamari
Consistency: Very thin and watery
Thin substitute for Kikkoman Tamari
very acidic
Love
Good taste
with an intense taste that makes it feel like a good quality option
Great tasting soya sauce
Good value for money
Good Price
Reasonably priced
the quality has been consistent
best quality - fast delivery 5-star
Excellent product
Great flavour
We love the flavour of this sauce
this sauce goes really well with it
Gluten free
Rich umami flavour shines in stir-fries, marinades, sushi and dipping sauces with no additives or gluten – perfect for my diet
Fabulous option for any gluten free household
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamari questions
Answered from the same tracked data.









