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Tamari

Fail

The top 5 brands take 100% of clicks, so Tamari is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£107K/yr83K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 39 sellers

Flapen Score

Tamari against its category

The dotted line is the Grocery average. Past it, Tamari is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tamari market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tamari 83K times last year and spent an estimated £107K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
20.9%
Market size, estimated
£107Ka year
Peak month
January1.6× the quietest month
Top search term
gluten free soy sauce33K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £2.75 to £12.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.21 that is £8K to £9K a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£2.75–£12.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 1,076 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#25in Condiments & Sauces
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,076per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Tamari products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Kikkoman66%
  • Yutaka14%
  • Emma Basic11%
  • Clearspring6%
  • Yamasa3%

Demand

Tamari search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Tamari search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free soy sauce33K/yr
  • tamari25K/yr
  • low sodium soy sauce6K/yr
  • tamari soy sauce7K/yr
  • low salt soy sauce4K/yr
  • tamari sauce4K/yr
  • soy sauce gluten free2K/yr
  • kikkoman gluten free soy sauce2K/yr

Reviews and returns

What reviews say buyers love and hate about Tamari

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content29%−0.08

It is quite salty I think

Very salty

Too salty for me

Size-Overall6%+0.08

This tub is massive

bigger than shop bought

Flavor5%+0.23

It completely drowns out the flavor of whatever Im cooking

Less flavour than Kikkoman Tamari

Thickness5%−0.03

Consistency: Very thin and watery

Thin substitute for Kikkoman Tamari

Sour4%−0.02

very acidic

Love

Taste-Overall23%+1.72

Good taste

with an intense taste that makes it feel like a good quality option

Great tasting soya sauce

Value For Money20%+0.74

Good value for money

Good Price

Reasonably priced

Quality-Overall16%+0.92

the quality has been consistent

best quality - fast delivery 5-star

Excellent product

Flavor11%+0.23

Great flavour

We love the flavour of this sauce

this sauce goes really well with it

Nutritional Content6%+0.58

Gluten free

Rich umami flavour shines in stir-fries, marinades, sushi and dipping sauces with no additives or gluten – perfect for my diet

Fabulous option for any gluten free household

FAQ

Common Tamari questions

Answered from the same tracked data.