Tamari
FailThe top 5 brands take 100% of clicks, so Tamari is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £107K/yr83K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 39 sellers
Flapen Score
Tamari against its category
The dotted line is the Grocery average. Past it, Tamari is stronger. Inside it, weaker.
Market
The Tamari market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tamari 83K times last year and spent an estimated £107K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 20.9% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £107Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- gluten free soy sauce33K searches a year
02 · Price
A sale here is worth £6.21.
Listings sell for £6.21 on average, from £2.75 to £12.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.21 that is £8K to £9K a year per listing.
- Average price
- £6.21under the $15 to $100 sweet spot
- Price range
- £2.75–£12.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 1,076 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Condiments & Sauces
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,076per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Tamari products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kikkoman Tamari Gluten Free Soy Sauce 1 L
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 12y ago

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Emma Basic Gluten Free Reduced Salt Soy Sauce 1 Litre | Umami |Reduced Salt |No Additives|
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 5y ago

KIKKOMAN Tamari Gluten Free Soy Sauce 250 ml
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 16y ago

Kikkoman Less Salt Soy Sauce 975 ml Naturally Brewed
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 2,200
- Age
- 15y ago
Trending
estimated 90-day click momentum
Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Yamasa Low Sodium Soy Sauce 1L | Naturally Brewed | 45% Less Salt | Rich Umami Flavor | Ideal for Health-Conscious Cooking
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4y ago

Kikkoman Tamari Gluten Free Soy Sauce 1 L
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 12y ago

Kikkoman Less Salt Soy Sauce 975 ml Naturally Brewed
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 2,200
- Age
- 15y ago

Kikkoman Soy Sauce 1 Litre Naturally Brewed
- Price
- £5.77
- Rating
- 4.8/5
- Reviews
- 4,045
- Age
- 15y ago
Newest
by launch date
Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Kikkoman Tamari Gluten Free Soy Sauce 150ml
- Price
- £5.64
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 3y ago

Yamasa Low Sodium Soy Sauce 1L | Naturally Brewed | 45% Less Salt | Rich Umami Flavor | Ideal for Health-Conscious Cooking
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4y ago

Emma Basic Gluten Free Reduced Salt Soy Sauce 1 Litre | Umami |Reduced Salt |No Additives|
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 5y ago

Clearspring Organic Single Strength Japanese Tamari SOYA Sauce 250ml
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Kikkoman66%
- Yutaka14%
- Emma Basic11%
- Clearspring6%
- Yamasa3%
Demand
Tamari search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Tamari search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gluten free soy sauce33K/yr
- tamari25K/yr
- low sodium soy sauce6K/yr
- tamari soy sauce7K/yr
- low salt soy sauce4K/yr
- tamari sauce4K/yr
- soy sauce gluten free2K/yr
- kikkoman gluten free soy sauce2K/yr
Reviews and returns
What reviews say buyers love and hate about Tamari
We read the reviews and the return reasons for every product selling here.
“It is quite salty I think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamari questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









