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Tamari

Fail

The top 5 brands take 100% of clicks, so Tamari is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£107K/yr83K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 39 sellers

Flapen Score

Tamari against its category

The dotted line is the Grocery average. Past it, Tamari is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tamari market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tamari 83K times last year and spent an estimated £107K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
20.9%
Market size, estimated
£107Ka year
Peak month
January1.6× the quietest month
Top search term
gluten free soy sauce33K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £2.75 to £12.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.21 that is £8K to £9K a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£2.75–£12.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 1,076 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#25in Condiments & Sauces
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,076per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Tamari products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Kikkoman66%
  • Yutaka14%
  • Emma Basic11%
  • Clearspring6%
  • Yamasa3%

Demand

Tamari search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Tamari search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gluten free soy sauce33K/yr
  • tamari25K/yr
  • low sodium soy sauce6K/yr
  • tamari soy sauce7K/yr
  • low salt soy sauce4K/yr
  • tamari sauce4K/yr
  • soy sauce gluten free2K/yr
  • kikkoman gluten free soy sauce2K/yr

Reviews and returns

What reviews say buyers love and hate about Tamari

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is quite salty I think”
A buyer, on “Salt Content”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tamari questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data