Tailwind
FailThe top 5 brands take 100% of clicks, so Tailwind is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £148K/yr51K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 75%top-5 click share · 2 brands · 4 sellers
Flapen Score
Tailwind against its category
The dotted line is the Grocery average. Past it, Tailwind is stronger. Inside it, weaker.
Market
The Tailwind market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tailwind 51K times last year and spent an estimated £148K. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £148Ka year
- Peak month
- April2.9× the quietest month
- Top search term
- tailwind29K searches a year
02 · Price
A sale here is worth £30.66.
Listings sell for £30.66 on average, from £20.75 to £43.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £30.66 that is £8K to £15K a year per listing.
- Average price
- £30.66inside the $15 to $100 sweet spot
- Price range
- £20.75–£43.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #347 within Drink Mixes & Flavourings. It carries 509 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #347in Drink Mixes & Flavourings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 509per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Tailwind products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tailwind Nutrition Endurance Fuel 8 Stickpack Starter Set for Running Cycling Marathon Triathlon Ditch the Energy Gels Bars Chews and try Tailwind as a replacement
- Price
- £27.19
- Rating
- 4.5/5
- Reviews
- 1,997
- Age
- 9y ago

Tailwind Nutrition Endurance Fuel 30 Serving Berry Flavour
- Price
- £27.72
- Rating
- 4.7/5
- Reviews
- 436
- Age
- 10y ago

Tailwind Nutrition Endurance Fuel 30 Serving Orange Flavour
- Price
- £27.72
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 10y ago

Precision Fuel Carb & Electrolytes Powder Drink Mix - High-Performance Energy Drink 60g Carbs & 1000mg Sodium per Liter Vegan Citrus Flavor - for Intense Workouts & Endurance Sports (1-Pack)
- Price
- £20.75
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 4y ago

Tailwind Nutrition Endurance Fuel 12 Stick Packs Berry
- Price
- £27.51
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 10y ago
Trending
90-day click momentum
Tailwind Nutrition Endurance Fuel 50 Serving Lemon Flavour
- Price
- £43.30
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 10y ago

Tailwind Nutrition Endurance Fuel 12 Stick Packs Naked Unflavoured
- Price
- £27.48
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 8y ago

Tailwind Nutrition Endurance Fuel Mandarin Orange Stickpacks 12 pieces
- Price
- £27.46
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 10y ago

Tailwind Nutrition Endurance Fuel 12 Stick Packs Berry
- Price
- £27.51
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 10y ago

Tailwind Nutrition Endurance Fuel 30 Serving Naked Flavour
- Price
- £27.62
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 6y ago
Newest
by launch date
Tailwind Nutrition Endurance Fuel 30 Dewaultermelon - 850g
- Price
- £27.92
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

Precision Fuel Carb & Electrolytes Powder Drink Mix - High-Performance Energy Drink 60g Carbs & 1000mg Sodium per Liter Vegan Citrus Flavor - for Intense Workouts & Endurance Sports (1-Pack)
- Price
- £20.75
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 4y ago

Tailwind Nutrition Endurance Fuel 30 Serving Naked Flavour
- Price
- £27.62
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 6y ago

Tailwind Nutrition Endurance Fuel 12 Stick Packs Naked Unflavoured
- Price
- £27.48
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 8y ago

Tailwind Nutrition Endurance Fuel 8 Stickpack Starter Set for Running Cycling Marathon Triathlon Ditch the Energy Gels Bars Chews and try Tailwind as a replacement
- Price
- £27.19
- Rating
- 4.5/5
- Reviews
- 1,997
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Tailwind Nutrition92%
- Precision Hydration8%
- Open — no brand owns it (0%)
Demand
Tailwind search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
Search terms
Top Tailwind search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tailwind29K/yr
- tailwind endurance fuel16K/yr
- tailwind sachets2K/yr
- tailwind nutrition3K/yr
Reviews and returns
What reviews say buyers love and hate about Tailwind
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not in powder form
This is the big bag
Love
Good quality
Great product
Outstanding
Good tasting supplement
Yummy
pleasant taste that isn't over powering
Very good carb drink
Good product and good price
Fabulous product, trialed it to help with calf cramps during endurance racing
Return
0.0% Return rate 14% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tailwind questions
Answered from the same tracked data.









