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Tailwind

Fail

The top 5 brands take 100% of clicks, so Tailwind is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£148K/yr51K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
75%top-5 click share · 2 brands · 4 sellers

Flapen Score

Tailwind against its category

The dotted line is the Grocery average. Past it, Tailwind is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tailwind market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tailwind 51K times last year and spent an estimated £148K. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
9.5%
Market size, estimated
£148Ka year
Peak month
April2.9× the quietest month
Top search term
tailwind29K searches a year

02 · Price

A sale here is worth £30.66.

Listings sell for £30.66 on average, from £20.75 to £43.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £30.66 that is £8K to £15K a year per listing.

Average price
£30.66inside the $15 to $100 sweet spot
Price range
£20.75–£43.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #347 within Drink Mixes & Flavourings. It carries 509 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#347in Drink Mixes & Flavourings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tailwind products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Tailwind Nutrition92%
  • Precision Hydration8%
  • Open — no brand owns it (0%)

Demand

Tailwind search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Tailwind search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tailwind29K/yr
  • tailwind endurance fuel16K/yr
  • tailwind sachets2K/yr
  • tailwind nutrition3K/yr

Reviews and returns

What reviews say buyers love and hate about Tailwind

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Powdered/Crumbled50%−0.32

Not in powder form

Size-Overall25%−0.06

This is the big bag

Love

Quality-Overall31%+0.98

Good quality

Great product

Outstanding

Taste-Overall17%+1.10

Good tasting supplement

Yummy

pleasant taste that isn't over powering

Flavor13%+0.79

Very good carb drink

Value For Money13%+0.79

Good product and good price

Muscle Pain Relief6%+0.37

Fabulous product, trialed it to help with calf cramps during endurance racing

Return

0.0% Return rate 14% Fixable by listing

Compatibility-Overall29%▁▁▁▁▁█
Leak-Proof29%▁▁▁▁█▁
Flavor14%
Advertised Vs Actual Product14%▁▁▁▁▁█
Vitamin14%▁▁▁▁█▁

FAQ

Common Tailwind questions

Answered from the same tracked data.