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Tailwind

Fail

The top 5 brands take 100% of clicks, so Tailwind is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£148K/yr51K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
75%top-5 click share · 2 brands · 4 sellers

Flapen Score

Tailwind against its category

The dotted line is the Grocery average. Past it, Tailwind is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tailwind market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tailwind 51K times last year and spent an estimated £148K. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
9.5%
Market size, estimated
£148Ka year
Peak month
April2.9× the quietest month
Top search term
tailwind29K searches a year

02 · Price

A sale here is worth £30.66.

Listings sell for £30.66 on average, from £20.75 to £43.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £30.66 that is £8K to £15K a year per listing.

Average price
£30.66inside the $15 to $100 sweet spot
Price range
£20.75–£43.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #347 within Drink Mixes & Flavourings. It carries 509 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#347in Drink Mixes & Flavourings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tailwind products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Tailwind Nutrition92%
  • Precision Hydration8%
  • Open — no brand owns it (0%)

Demand

Tailwind search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Tailwind search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tailwind29K/yr
  • tailwind endurance fuel16K/yr
  • tailwind sachets2K/yr
  • tailwind nutrition3K/yr

Reviews and returns

What reviews say buyers love and hate about Tailwind

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Powdered/Crumbled”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not in powder form”
A buyer, on “Powdered/Crumbled”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tailwind questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data