tahini
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($2.30–$12.70) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good768.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£231K£231K/yr · 200K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£12.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tahini is a £231K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tahini market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £200K–£266K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #615
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.7%
- Avg brand age
- 68 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
36
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
30%
- Med Cuisine17%
- Al'Fez12%
- Al Nakhil12%
- Fresh Olive11%
- Pepperwood Organics11%
- Achva7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top tahini search terms
- tahini144K/yr
- tahini paste36K/yr
- sesame paste8K/yr
- tahini for hummus3K/yr
- tahini sauce6K/yr
- al arz tahini3K/yr
Top tahini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr
Med Cuisine£4.264.5★366 rev
Tahina Tahini Ground Sesame Seeds Oil Paste Al Nakhil 100% Natural 907g
Al Nakhil£9.074.7★511 rev
Belazu Authentic Tahini 500g
Fresh Olive£5.904.6★840 rev
AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives
Al'Fez£2.304.0★26 rev
Achva Sesame Tahini Paste - Pack of 2 x 500G Roasted & Pure Stone Ground Ethiopian Sesame Seeds - Rich Creamy Taste for Hummus & Tahini Sauce - Kosher Vegan Gluten Free Peanut Free & Non-GMO
Achva£9.904.4★895 rev
Newest
by launch date
Eastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g
Eastanbul£7.76115 rev
AlFez Tahini Squeezy Sauce 250g
Al'Fez£2.682 rev
AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives
Al'Fez£2.3026 rev
Trophi Tahini 300g
Trophi£2.3786 rev
Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr
Med Cuisine£4.26366 rev
Trending
90-day click momentumEastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g
Eastanbul£7.764.7★
AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives
Al'Fez£2.304.0★
Tahini Paste
Cypressa£3.124.4★
AlFez Tahini Squeezy Sauce 250g
Al'Fez£2.682.0★
Organic Whole Sesame Tahini Paste - Unhulled & Stone-Ground - Silky Smooth Texture in Hummus Dips Dressings - Unsalted Nut-Free Kosher Paleo Keto 330g Glass Jar (2-Pack) Pepperwood Organics
Pepperwood Organics£12.704.6★
What buyers say about tahini
What buyers praise and complain about, mined from review topics.What buyers love
“Can't beat the taste”
“Great product meets my demands”
“Good price”
“Good consistency”
“great flavour”
“just right”
“Convenient way to buy”
“An essential ingredient in so many cuisines”
“love organic and this is so useful”
“smooth and creamy”
What buyers complain about
“Bitter”
“Much too watery”
“for around 2 quid the quantity feels like poor value for money”
“so this is much smaller”
“gritty texture than others”
“Somewhat thin and oily hence 1 star short,”
“not very thick”
“Tasted directly to start with - felt like peanut 'butter'”
“I bought this product because it claimed to be organic. However, I was very surprised to see that the product marketed as organic came in a plastic jar”
“the jar it was in was hard to stir without overflowing”
Common questions
- Is tahini profitable to sell on Amazon United Kingdom?
- The niche generates £231K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tahini niche?
- 15 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in tahini?
- Top complaints mined from reviews: Bitter, Dilute/Watery, Value For Money. The return rate is 0.0%.
- When does demand for tahini peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the tahini niche?
- Listings span £2.30–£12.70; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.