Tahini
MaybeReturns run at only 0.0% of orders. But prices span $2.30–$12.70, mostly outside the sweet spot, so Tahini is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £231K/yr200K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 36 sellers
Flapen Score
Tahini against its category
The dotted line is the Grocery average. Past it, Tahini is stronger. Inside it, weaker.
Market
The Tahini market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tahini 200K times last year and spent an estimated £231K. The top 5 brands take 63% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £231Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- tahini144K searches a year
02 · Price
A sale here is worth £6.66.
Listings sell for £6.66 on average, from £2.30 to £12.70. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £6.66 that is £8K to £10K a year per listing.
- Average price
- £6.66under the $15 to $100 sweet spot
- Price range
- £2.30–£12.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #615 within Condiments & Sauces. It carries 768 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #615in Condiments & Sauces
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 768per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Tahini products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 2y ago

Tahina Tahini Ground Sesame Seeds Oil Paste Al Nakhil 100% Natural 907g
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 9y ago

Belazu Authentic Tahini 500g
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 840
- Age
- 6y ago

AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives
- Price
- £2.30
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 10mo ago

Achva Sesame Tahini Paste - Pack of 2 x 500G Roasted & Pure Stone Ground Ethiopian Sesame Seeds - Rich Creamy Taste for Hummus & Tahini Sauce - Kosher Vegan Gluten Free Peanut Free & Non-GMO
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 895
- Age
- 4y ago
Trending
90-day click momentum
Eastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g
- Price
- £7.76
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 2mo ago

AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives
- Price
- £2.30
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 10mo ago

Tahini Paste
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 11y ago

AlFez Tahini Squeezy Sauce 250g
- Price
- £2.68
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 10mo ago

Organic Whole Sesame Tahini Paste - Unhulled & Stone-Ground - Silky Smooth Texture in Hummus Dips Dressings - Unsalted Nut-Free Kosher Paleo Keto 330g Glass Jar (2-Pack) Pepperwood Organics
- Price
- £12.70
- Rating
- 4.6/5
- Reviews
- 3,911
- Age
- 4y ago
Newest
by launch date
Eastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g
- Price
- £7.76
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 2mo ago

AlFez Tahini Squeezy Sauce 250g
- Price
- £2.68
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 10mo ago

AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives
- Price
- £2.30
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 10mo ago

Trophi Tahini 300g
- Price
- £2.37
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 1y ago

Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
36
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
30%
- Med Cuisine17%
- Al'Fez12%
- Al Nakhil12%
- Fresh Olive11%
- Pepperwood Organics11%
- Achva7%
Demand
Tahini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Tahini search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tahini144K/yr
- tahini paste36K/yr
- sesame paste8K/yr
- tahini for hummus3K/yr
- tahini sauce6K/yr
- al arz tahini3K/yr
Reviews and returns
What reviews say buyers love and hate about Tahini
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bitter
More of a bitter taste
The taste was very bitter
Much too watery
It was extremely runny with no substance
Avoid - this is so runny its like water not a paste
for around 2 quid the quantity feels like poor value for money
poor value for money
What a waste of money
so this is much smaller
Small jar,
very small pot
gritty texture than others
inconsistent in texture across 2 orders
the texture is just a bit too loose/runny for what I prefer
Love
Can't beat the taste
Taste as expected
rich taste
Great product meets my demands
Very nice test and good quality, I have already trying made hummus
Excellent product
Good price
Very reasonable
Great value for money
Good consistency
Very good texture and awesome taste
Perfect consistency
great flavour
creamy texture with a rich nutty flavour
The roasted sesame flavour is strong in a good way
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tahini questions
Answered from the same tracked data.









