How competitive is the Tahini niche on Amazon United Kingdom?

15 brands and 36 sellers compete in Tahini on Amazon United Kingdom. The top 5 Tahini products take 57% of clicks and its top 5 brands hold 63% of demand.

What do buyers complain about in Tahini?

Tahini buyers on Amazon United Kingdom complain most about Bitter, Dilute/Watery, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tahini niche?

Tahini sells for £6.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.30–£12.70. The average incumbent carries 768 reviews — the moat a new listing must climb.

Tahini

Tahini shows low returns (0.0%), but prices mostly outside the sweet spot ($2.30–$12.70) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Tahini profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tahini is a £231K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 55/100.

Tahini: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.2% over the last 90 days and 17.4% of searches end in a purchase.

£231K

revenue / yr

Units sold / yr40K

Search volume / yr-5.2%200K

Conversion rate17.4%

Avg price£6.66

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers15 · 36

Top-5 product click share57%

Open market37%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Top Tahini products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr

Price: £4.26
Rating: 4.5/5
Reviews: 366
Age: 2y ago

Tahina Tahini Ground Sesame Seeds Oil Paste Al Nakhil 100% Natural 907g

Price: £9.07
Rating: 4.7/5
Reviews: 511
Age: 9y ago

Belazu Authentic Tahini 500g

Price: £5.90
Rating: 4.6/5
Reviews: 840
Age: 6y ago

AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives

Price: £2.30
Rating: 4.0/5
Reviews: 26
Age: 10mo ago

Achva Sesame Tahini Paste - Pack of 2 x 500G Roasted & Pure Stone Ground Ethiopian Sesame Seeds - Rich Creamy Taste for Hummus & Tahini Sauce - Kosher Vegan Gluten Free Peanut Free & Non-GMO

Price: £9.90
Rating: 4.4/5
Reviews: 895
Age: 4y ago

Newest

by launch date

Eastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g

Price: £7.76
Rating: 4.7/5
Reviews: 115
Age: 2mo ago

AlFez Tahini Squeezy Sauce 250g

Price: £2.68
Rating: 2.0/5
Reviews: 2
Age: 10mo ago

AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives

Price: £2.30
Rating: 4.0/5
Reviews: 26
Age: 10mo ago

Trophi Tahini 300g

Price: £2.37
Rating: 4.3/5
Reviews: 86
Age: 1y ago

Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr

Price: £4.26
Rating: 4.5/5
Reviews: 366
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

30%

Med Cuisine17%
Al'Fez12%
Al Nakhil12%
Fresh Olive11%
Pepperwood Organics11%
Achva7%

Tahini demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume200KCVR17.4%Products20Brands15Top 5 Brands63%OOS Rate0.7%Rating4.3★Reviews768Avg BSR#615

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Tahini search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tahini144K/yr -7.0%16.2% conv.
tahini paste36K/yr +3.7%15.6% conv.
sesame paste8K/yr -28.7%3.4% conv.
tahini for hummus3K/yr +47.4%18.9% conv.
tahini sauce6K/yr -13.9%8.4% conv.
al arz tahini3K/yr +9.0%3.5% conv.

What reviews say buyers love and hate about Tahini

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Taste-Overall30%

“Can't beat the taste”

Quality-Overall21%

“Great product meets my demands”

Value For Money9%

“Good price”

Texture/Consistency-Overall5%

“Good consistency”

Flavor5%

“great flavour”

What buyers complain about

52% of reviews

Bitter15%

“Bitter”

Dilute/Watery11%

“Much too watery”

Value For Money5%

“for around 2 quid the quantity feels like poor value for money”

Size-Overall4%

“so this is much smaller”

Texture/Consistency-Overall4%

“gritty texture than others”

Common Tahini questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tahini 55/100 on Amazon United Kingdom — Worth a look. The niche generates £231K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -5.2% over the last 90 days.