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Taco Seasoning

Fail

Prices span $0.91–$15.65, mostly outside the sweet spot, so Taco Seasoning is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£171K/yr184K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
47%top-5 click share · 17 brands · 92 sellers

Flapen Score

Taco Seasoning against its category

The dotted line is the Grocery average. Past it, Taco Seasoning is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taco Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taco Seasoning 184K times last year and spent an estimated £171K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
20.7%
Market size, estimated
£171Ka year
Peak month
January1.4× the quietest month
Top search term
taco seasoning56K searches a year

02 · Price

A sale here is worth £4.48.

Listings sell for £4.48 on average, from £0.91 to £15.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £4.48 that is £4K to £6K a year per listing.

Average price
£4.48under the $15 to $100 sweet spot
Price range
£0.91–£15.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Bakery. It carries 1,761 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#150in Bakery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,761per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Taco Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

92

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

13%

  • Old El Paso58%
  • Morrisons15%
  • Capsicana8%
  • McCormick3%
  • Tajin2%
  • WorldlyTastes2%
  • Open — no brand owns it (11 brands, 13%)

Demand

Taco Seasoning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Taco Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taco seasoning56K/yr
  • taco56K/yr
  • tacos28K/yr
  • taco shells19K/yr
  • taco kit13K/yr
  • mexican seasoning8K/yr
  • taco seasoning mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Taco Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor25%−0.04

Id add less if you want a more intense flavour as the recommended amount can make it a little bland in my opinion

Flavour lacks too

No flavour and they brake easy, almost impossible to eat them

Moist/Dry19%−0.11

Unlike any other corn tortilla - these were EXTREMELY dry

Dry

Taste-Overall13%+0.89

🤢 It tasted SO bad

taste like cardboard

Not how I wanted my taco meat to taste

Salt Content13%−0.07

Unfortunately, despite the product photo suggesting the salt content is OK (185mg out of 1g), the bottle we received states the salt content as 48.5% which is far too much - so my partner won't allow me to use it

Far too salty

Value For Money6%−0.05

Cheap price and cheap product

Love

Taste-Overall30%+0.89

Love it, Ive eaten more fruit in the past week than I did the whole of last year, makes it taste amazing

A pleasant kick AND a pleasant taste - it's THE PERFECT hot sauce for everyday use

Fantastic taste

Spiciness20%+1.98

Perfect amount of spice and flavor

Great spice

It has a bit of a kick without being too spicy

Flavor11%−0.04

Absolutely amazing flavours

Great seasoning

Perfect amount of spice and flavor

Value For Money9%−0.05

however its great value for what you pay

Excellent value

Good price

Quality-Overall8%+0.60

High quality, arrived on time

Always good product from A&O

Good quality

FAQ

Common Taco Seasoning questions

Answered from the same tracked data.