Taco Seasoning
FailPrices span $0.91–$15.65, mostly outside the sweet spot, so Taco Seasoning is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £171K/yr184K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 47%top-5 click share · 17 brands · 92 sellers
Flapen Score
Taco Seasoning against its category
The dotted line is the Grocery average. Past it, Taco Seasoning is stronger. Inside it, weaker.
Market
The Taco Seasoning market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Taco Seasoning 184K times last year and spent an estimated £171K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
20.7% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 20.7%
- Market size, estimated
- £171Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- taco seasoning56K searches a year
02 · Price
A sale here is worth £4.48.
Listings sell for £4.48 on average, from £0.91 to £15.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £4.48 that is £4K to £6K a year per listing.
- Average price
- £4.48under the $15 to $100 sweet spot
- Price range
- £0.91–£15.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Bakery. It carries 1,761 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #150in Bakery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,761per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Taco Seasoning products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old El Paso 12 Crunchy Taco Shells 156g
- Price
- £2.28
- Rating
- 4.4/5
- Reviews
- 594
- Age
- 14y ago

Morrisons Taco Meal Kit 313g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

Old El Paso Taco Seasoning Mix Original (Value Size) 177 Grams
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 11y ago

Capsicana Mexican Taco Seasoning Mix 28g | Mild Spice | Serves 4 | Authentic Latin Flavour With Jalapeno & Mexican Oregano
- Price
- £1.19
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago

Old El Paso Soft Taco 220g (8 pack)
- Price
- £1.84
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 2y ago
Trending
90-day click momentum
Old El Paso Taco Seasoning Mix Original (Value Size) 177 Grams
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 11y ago

Co-op Mexican Menu Taco Seasoning Spice Mix 30g
- Price
- £1.23
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5y ago

Morrisons Taco Meal Kit 313g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

Old El Paso Chipotle Tortilla KIT 257G UK
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Capsicana Mexican Taco Seasoning Mix 28g | Mild Spice | Serves 4 | Authentic Latin Flavour With Jalapeno & Mexican Oregano
- Price
- £1.19
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
Morrisons Taco Meal Kit 313g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

15cm Yellow Corn Tortillas for Frying 1kg | Gluten-Free Corn Tortilla Wraps for Tacos Tostadas & Chips | Authentic Mexican Tortillas for Deep Frying & Air Frying
- Price
- £10.42
- Rating
- 3.7/5
- Reviews
- 42
- Age
- 1y ago

Old El Paso Chipotle Tortilla KIT 257G UK
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Capsicana Mexican Taco Seasoning Mix 28g | Mild Spice | Serves 4 | Authentic Latin Flavour With Jalapeno & Mexican Oregano
- Price
- £1.19
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago

Morrisons Fajita Seasoning 42g
- Price
- £1.18
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
92
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
13%
- Old El Paso58%
- Morrisons15%
- Capsicana8%
- McCormick3%
- Tajin2%
- WorldlyTastes2%
- Open — no brand owns it (11 brands, 13%)
Demand
Taco Seasoning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Taco Seasoning search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- taco seasoning56K/yr
- taco56K/yr
- tacos28K/yr
- taco shells19K/yr
- taco kit13K/yr
- mexican seasoning8K/yr
- taco seasoning mix3K/yr
Reviews and returns
What reviews say buyers love and hate about Taco Seasoning
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Id add less if you want a more intense flavour as the recommended amount can make it a little bland in my opinion
Flavour lacks too
No flavour and they brake easy, almost impossible to eat them
Unlike any other corn tortilla - these were EXTREMELY dry
Dry
🤢 It tasted SO bad
taste like cardboard
Not how I wanted my taco meat to taste
Unfortunately, despite the product photo suggesting the salt content is OK (185mg out of 1g), the bottle we received states the salt content as 48.5% which is far too much - so my partner won't allow me to use it
Far too salty
Cheap price and cheap product
Love
Love it, Ive eaten more fruit in the past week than I did the whole of last year, makes it taste amazing
A pleasant kick AND a pleasant taste - it's THE PERFECT hot sauce for everyday use
Fantastic taste
Perfect amount of spice and flavor
Great spice
It has a bit of a kick without being too spicy
Absolutely amazing flavours
Great seasoning
Perfect amount of spice and flavor
however its great value for what you pay
Excellent value
Good price
High quality, arrived on time
Always good product from A&O
Good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Taco Seasoning questions
Answered from the same tracked data.









