taco seasoning
Skip itPrices mostly outside the sweet spot ($0.91–$15.65) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,761.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£171K£171K/yr · 184K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.48avg listing price — sweet spot $15–$100
Price range
Bad£0.91–£15.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, taco seasoning is a £171K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
taco seasoning market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £134K–£179K
- units × avg price
- Conversion rate
- 20.7%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
92
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
13%
- Old El Paso58%
- Morrisons15%
- Capsicana8%
- McCormick3%
- Tajin2%
- WorldlyTastes2%
- Open — no brand owns it (11 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top taco seasoning search terms
- taco seasoning56K/yr
- taco56K/yr
- tacos28K/yr
- taco shells19K/yr
- taco kit13K/yr
- mexican seasoning8K/yr
- taco seasoning mix3K/yr
Top taco seasoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old El Paso 12 Crunchy Taco Shells 156g
Old El Paso£2.284.4★594 rev
Morrisons Taco Meal Kit 313g
Morrisons£2.074.5★21 rev
Old El Paso Taco Seasoning Mix Original (Value Size) 177 Grams
Old El Paso£7.974.5★1,470 rev
Capsicana Mexican Taco Seasoning Mix 28g | Mild Spice | Serves 4 | Authentic Latin Flavour With Jalapeno & Mexican Oregano
Capsicana£1.194.3★40 rev
Old El Paso Soft Taco 220g (8 pack)
Old El Paso£1.844.3★71 rev
Newest
by launch dateMorrisons Taco Meal Kit 313g
Morrisons£2.0721 rev
15cm Yellow Corn Tortillas for Frying 1kg | Gluten-Free Corn Tortilla Wraps for Tacos Tostadas & Chips | Authentic Mexican Tortillas for Deep Frying & Air Frying
WorldlyTastes£10.4242 rev
Old El Paso Chipotle Tortilla KIT 257G UK
Old El Paso£2.592 rev
Capsicana Mexican Taco Seasoning Mix 28g | Mild Spice | Serves 4 | Authentic Latin Flavour With Jalapeno & Mexican Oregano
Capsicana£1.1940 rev
Morrisons Fajita Seasoning 42g
Morrisons£1.1863 rev
Trending
90-day click momentumOld El Paso Taco Seasoning Mix Original (Value Size) 177 Grams
Old El Paso£7.974.5★
Co-op Mexican Menu Taco Seasoning Spice Mix 30g
CO OP£1.235.0★
Morrisons Taco Meal Kit 313g
Morrisons£2.074.5★
Old El Paso Chipotle Tortilla KIT 257G UK
Old El Paso£2.594.5★
Capsicana Mexican Taco Seasoning Mix 28g | Mild Spice | Serves 4 | Authentic Latin Flavour With Jalapeno & Mexican Oregano
Capsicana£1.194.3★
What buyers say about taco seasoning
What buyers praise and complain about, mined from review topics.What buyers love
“Love it, Ive eaten more fruit in the past week than I did the whole of last year, makes it taste amazing”
“Perfect amount of spice and flavor”
“Absolutely amazing flavours”
“however its great value for what you pay”
“High quality, arrived on time”
“Easy to use”
“Great product on fruit and in cocktails”
“As advertised”
“and it gives me a kick”
“Great seasoning to any food goes well with chicken”
What buyers complain about
“Id add less if you want a more intense flavour as the recommended amount can make it a little bland in my opinion”
“Unlike any other corn tortilla - these were EXTREMELY dry”
“🤢 It tasted SO bad”
“Unfortunately, despite the product photo suggesting the salt content is OK (185mg out of 1g), the bottle we received states the salt content as 48.5% which is far too much - so my partner won't allow me to use it”
“Cheap price and cheap product”
“I bought this not looking at ingredients cause it's just a spice mix right”
“These are not soft”
Common questions
- Is taco seasoning profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the taco seasoning niche?
- 17 brands and 92 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in taco seasoning?
- Top complaints mined from reviews: Flavor, Moist/Dry, Taste-Overall. The return rate is 0.0%.
- When does demand for taco seasoning peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the taco seasoning niche?
- Listings span £0.91–£15.65; the average listing price is £4.48 (sweet spot $15–$100). The average incumbent carries 1,761 reviews — the moat a new listing must climb.