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Tabs Chocolate

Fail

Demand is soft, at -37.5% this quarter, so Tabs Chocolate is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£34K/yr335K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
64%top-5 click share · 15 brands · 36 sellers

Flapen Score

Tabs Chocolate against its category

The dotted line is the Grocery average. Past it, Tabs Chocolate is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tabs Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tabs Chocolate 335K times last year and spent an estimated £34K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
0.8%
Market size, estimated
£34Ka year
Peak month
February2.7× the quietest month
Top search term
aphrodisiac chocolate65K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £5.56 to £24.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.28 that is £1K to £3K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£5.56–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #407 within Chocolate Candy. It carries 287 reviews at 3.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
23.4%
Average rank
#407in Chocolate Candy
Average rating
3.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tabs Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

36

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • xChoc35%
  • platinumpeak20%
  • MaxFly11%
  • SKORE7%
  • Playmate?3%
  • Passion-ate3%

Demand

Tabs Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tabs Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aphrodisiac chocolate65K/yr
  • tabs chocolate61K/yr
  • sex chocolate for adults tabs48K/yr
  • aphrodisiac chocolates tabs45K/yr
  • sex chocolate24K/yr
  • sex chocolate for adults couples21K/yr
  • horny chocolate10K/yr
  • tabs chocolate sex uk12K/yr
  • libido chocolate4K/yr
  • sexy chocolate4K/yr

Reviews and returns

What reviews say buyers love and hate about Tabs Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.11

Awful, tastes manky

They taste bitter too

Tastes absolutely terrible

Value For Money15%−0.25

Waste of Money

Too expensive

Not worth it

Functionality-Overall14%−0.58

Didn't work

its not work in realtime

No results

Quality-Overall7%+0.33

Not any good nuts

Cheap, poor quality

Not good quality at all

Size-Overall6%+0.41

The photo and description makes it seems a lot larger,

small

Theyre smaller than I expected

Love

Taste-Overall31%−0.11

The rich taste of the chocolate is lovely

Yummy chocolate

Lovely taste

Gifting Purpose13%+1.16

Fun gift

funny gift

Fab Christmas gift

Quality-Overall9%+0.33

the overall experience make it feel special

It feels decent in terms of quality, and the wooden spoons are a nice touch that makes the whole experience feel a bit more thought out and personal

Great product

Baking5%+0.59

Great cake accessory

well made chocolate, very enjoyable

very realistic, great for cakes ect

Flavor5%

I enjoyed the flavor

I have to say the hot chocolate was extremely nice

The flavour is well-balanced

Return

0.1% Return rate 83% Fixable by listing

Advertised Vs Actual Product83%▁▁▁▁█▅

don't look anything like the photo

Not what they say

Came way to small, fake advertising

Functionality-Overall17%▁▁▁▁▁█

Didn't work

its not work in realtime

No results

FAQ

Common Tabs Chocolate questions

Answered from the same tracked data.