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Table Salt

Fail

Prices span $0.73–$10.03, mostly outside the sweet spot, so Table Salt is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£83K/yr94K searches / yr
90-day growth
+41.8%search demand this quarter
Competition
85%top-5 click share · 7 brands · 14 sellers

Flapen Score

Table Salt against its category

The dotted line is the Grocery average. Past it, Table Salt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Salt 94K times last year and spent an estimated £83K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+41.8%
Conversion, latest week
20.6%
Market size, estimated
£83Ka year
Peak month
January1.6× the quietest month
Top search term
table salt82K searches a year

02 · Price

A sale here is worth £4.27.

Listings sell for £4.27 on average, from £0.73 to £10.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.27 that is £5K to £6K a year per listing.

Average price
£4.27under the $15 to $100 sweet spot
Price range
£0.73–£10.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #13 within Herbs, Spices & Seasonings. It carries 744 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
2.8%
Average rank
#13in Herbs, Spices & Seasonings
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
744per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Table Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Saxa60%
  • Morrisons12%
  • Old India8%
  • Hexeal7%
  • Chef William5%
  • Brake Bros Ltd5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Table Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Table Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table salt82K/yr
  • table salt 5kg4K/yr
  • table salt 1kg5K/yr
  • salt table3K/yr

Reviews and returns

What reviews say buyers love and hate about Table Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content96%−0.29

Needed some more salt

Needed a big bag of chips for this much salt

Salty

Love

Salt Content33%−0.29

Good salt

Great salt at a good price

Perfect table salt for my uses

Value For Money28%+2.89

Good price

Reasonable price

Good value for money

Quality-Overall14%−0.01

Excellent product

Decent

Good product

Advertised Vs Actual Product10%+0.91

Does the job

Exactly as advertised

As described

Size-Overall3%+0.26

Good quality & size etc

Big tub

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof86%▁█▁██▅
Quality-Overall14%▁▁▁▁▁█

FAQ

Common Table Salt questions

Answered from the same tracked data.