Table Salt
FailPrices span $0.73–$10.03, mostly outside the sweet spot, so Table Salt is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £83K/yr94K searches / yr
- 90-day growth
- +41.8%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 14 sellers
Flapen Score
Table Salt against its category
The dotted line is the Grocery average. Past it, Table Salt is stronger. Inside it, weaker.
Market
The Table Salt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Table Salt 94K times last year and spent an estimated £83K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
20.6% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +41.8%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £83Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- table salt82K searches a year
02 · Price
A sale here is worth £4.27.
Listings sell for £4.27 on average, from £0.73 to £10.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.27 that is £5K to £6K a year per listing.
- Average price
- £4.27under the $15 to $100 sweet spot
- Price range
- £0.73–£10.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #13 within Herbs, Spices & Seasonings. It carries 744 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 56%
- Out of stock, average day
- 2.8%
- Average rank
- #13in Herbs, Spices & Seasonings
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 744per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Table Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 10y ago

Morrisons Table Salt Bottle 750g
- Price
- £0.73
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 10y ago

Old India Salt Fine 50 1kg
- Price
- £1.80
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 5y ago

Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)
- Price
- £1.60
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 10y ago

Chef William Table Salt - 6kg
- Price
- £10.03
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 2y ago
Trending
90-day click momentum
Sysco Classic Salt 3kg Bag | Bulk Catering Essential for Professional & Home Kitchens
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 6mo ago

Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 10y ago

Pegasus Cooking Salt 1.5kg (Pack of 1) Coarse Natural and refined Salt for Cooking Seasoning and Brining Ideal for Everyday Use
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 2y ago

Hexeal Table Salt 2kg 2kg Bucket of Table Salt for Cooking and Seasoning
- Price
- £5.22
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 10mo ago

Hexeal Table Salt 10kg 10kg Bucket of Table Salt for Cooking and Seasoning
- Price
- £9.68
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 10mo ago
Newest
by launch date
Sysco Classic Salt 3kg Bag | Bulk Catering Essential for Professional & Home Kitchens
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 6mo ago

Hexeal Table Salt 10kg 10kg Bucket of Table Salt for Cooking and Seasoning
- Price
- £9.68
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 10mo ago

Hexeal Table Salt 2kg 2kg Bucket of Table Salt for Cooking and Seasoning
- Price
- £5.22
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 10mo ago

Pegasus Cooking Salt 1.5kg (Pack of 1) Coarse Natural and refined Salt for Cooking Seasoning and Brining Ideal for Everyday Use
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 2y ago

Chef William Table Salt - 6kg
- Price
- £10.03
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Saxa60%
- Morrisons12%
- Old India8%
- Hexeal7%
- Chef William5%
- Brake Bros Ltd5%
- Open — no brand owns it (1 brand, 3%)
Demand
Table Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 1.6×
Search terms
Top Table Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- table salt82K/yr
- table salt 5kg4K/yr
- table salt 1kg5K/yr
- salt table3K/yr
Reviews and returns
What reviews say buyers love and hate about Table Salt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Needed some more salt
Needed a big bag of chips for this much salt
Salty
Love
Good salt
Great salt at a good price
Perfect table salt for my uses
Good price
Reasonable price
Good value for money
Excellent product
Decent
Good product
Does the job
Exactly as advertised
As described
Good quality & size etc
Big tub
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Table Salt questions
Answered from the same tracked data.









