How competitive is the Table Salt niche on Amazon United Kingdom?

7 brands and 14 sellers compete in Table Salt on Amazon United Kingdom. The top 5 Table Salt products take 85% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Table Salt?

Table Salt buyers on Amazon United Kingdom complain most about Salt Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Table Salt niche?

Table Salt sells for £4.27 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.73–£10.03. The average incumbent carries 744 reviews — the moat a new listing must climb.

Table Salt

prices mostly outside the sweet spot ($0.73–$10.03) — Table Salt doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Table Salt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Table Salt is a £83K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 43/100.

Table Salt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +41.8% over the last 90 days and 20.6% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr25K

Search volume / yr+41.8%94K

Conversion rate20.6%

Avg price£4.27

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers7 · 14

Top-5 product click share85%

Open market8%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Table Salt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)

Price: £1.77
Rating: 4.7/5
Reviews: 1,752
Age: 10y ago

Morrisons Table Salt Bottle 750g

Price: £0.73
Rating: 4.6/5
Reviews: 1,826
Age: 10y ago

Old India Salt Fine 50 1kg

Price: £1.80
Rating: 4.6/5
Reviews: 1,567
Age: 5y ago

Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)

Price: £1.60
Rating: 4.7/5
Reviews: 1,195
Age: 10y ago

Chef William Table Salt - 6kg

Price: £10.03
Rating: 4.8/5
Reviews: 158
Age: 2y ago

Newest

by launch date

Sysco Classic Salt 3kg Bag | Bulk Catering Essential for Professional & Home Kitchens

Price: £4.85
Rating: 4.6/5
Reviews: 13
Age: 6mo ago

Hexeal Table Salt 10kg 10kg Bucket of Table Salt for Cooking and Seasoning

Price: £9.68
Rating: 4.3/5
Reviews: 35
Age: 10mo ago

Hexeal Table Salt 2kg 2kg Bucket of Table Salt for Cooking and Seasoning

Price: £5.22
Rating: 5.0/5
Reviews: 13
Age: 10mo ago

Pegasus Cooking Salt 1.5kg (Pack of 1) Coarse Natural and refined Salt for Cooking Seasoning and Brining Ideal for Everyday Use

Price: £2.74
Rating: 4.6/5
Reviews: 133
Age: 2y ago

Chef William Table Salt - 6kg

Price: £10.03
Rating: 4.8/5
Reviews: 158
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Saxa60%
Morrisons12%
Old India8%
Hexeal7%
Chef William5%
Brake Bros Ltd5%
Open — no brand owns it (1 brand, 3%)

Table Salt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR20.6%Products9Brands7Top 5 Brands92%OOS Rate2.8%Rating4.7★Reviews744Avg BSR#13

Peak months: Jan, Sep · busiest ÷ quietest = 1.6×

Top Table Salt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

table salt82K/yr +43.2%20.6% conv.
table salt 5kg4K/yr +61.3%11.2% conv.
table salt 1kg5K/yr +17.7%23.3% conv.
salt table3K/yr +18.2%18.3% conv.

What reviews say buyers love and hate about Table Salt

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Salt Content33%

“Good salt”

Value For Money28%

“Good price”

Quality-Overall14%

“Excellent product”

Advertised Vs Actual Product10%

“Does the job”

Size-Overall3%

“Good quality & size etc”

What buyers complain about

96% of reviews

Salt Content96%

“Needed some more salt”

Table Salt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

86%

2Quality-Overall

14%

Common Table Salt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Table Salt 43/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +41.8% over the last 90 days.