Is table salt profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +41.8%. Flapen's verdict: Skip it (43/100).

How competitive is the table salt niche?

7 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in table salt?

Top complaints mined from reviews: Salt Content. The return rate is 0.0%.

When does demand for table salt peak?

Demand peaks in Jan–Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the table salt niche?

Listings span £0.73–£10.03; the average listing price is £4.27 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.

table salt

Skip it

Prices mostly outside the sweet spot ($0.73–$10.03) — this niche doesn't clear our bar today.

Conversion

Incredible20.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good743.56

avg incumbent reviews — the moat a new listing must climb

Growth

Good+41.8%

90-day search growth — must beat 0% to launch

Market size

Bad£83K

£83K/yr · 94K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Avg price

Bad£4.27

avg listing price — sweet spot $15–$100

Price range

Bad£0.73–£10.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, table salt is a £83K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

table salt market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £85K–£107K; units × avg price
Conversion rate: 20.6%
Avg BSR: #13
Page quality: 0%
Prime: 56%
Sponsored: 44%
Out of stock: 2.8%
Avg brand age: 64 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Saxa60%
Morrisons12%
Old India8%
Hexeal7%
Chef William5%
Brake Bros Ltd5%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +41.8% search growth over the last 90 days.

Peak months: Jan, Sep · busiest ÷ quietest = 1.6×

Open Trend

Top table salt search terms

table salt82K/yr +43.2%20.6% conv.
table salt 5kg4K/yr +61.3%11.2% conv.
table salt 1kg5K/yr +17.7%23.3% conv.
salt table3K/yr +18.2%18.3% conv.

All search terms

Top table salt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)

Saxa£1.774.7★1,752 rev

Morrisons Table Salt Bottle 750g

Morrisons£0.734.6★1,826 rev

Old India Salt Fine 50 1kg

Old India£1.804.6★1,567 rev

Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)

Saxa£1.604.7★1,195 rev

Chef William Table Salt - 6kg

Chef William£10.034.8★158 rev

Newest

by launch date

Sysco Classic Salt 3kg Bag | Bulk Catering Essential for Professional & Home Kitchens

Brake Bros Ltd£4.8513 rev

6mo ago

Hexeal Table Salt 10kg 10kg Bucket of Table Salt for Cooking and Seasoning

Hexeal£9.6835 rev

10mo ago

Hexeal Table Salt 2kg 2kg Bucket of Table Salt for Cooking and Seasoning

Hexeal£5.2213 rev

10mo ago

Pegasus Cooking Salt 1.5kg (Pack of 1) Coarse Natural and refined Salt for Cooking Seasoning and Brining Ideal for Everyday Use

Pegasus£2.74133 rev

2y ago

Chef William Table Salt - 6kg

Chef William£10.03158 rev

2y ago

What buyers say about table salt

What buyers praise and complain about, mined from review topics.

What buyers love

Salt Content33%

“Good salt”

Value For Money28%

“Good price”

Quality-Overall14%

“Excellent product”

Advertised Vs Actual Product10%

“Does the job”

Size-Overall3%

“Good quality & size etc”

Soft Feel2%

“great for softer flys”

Leak-Proof2%

“Thats so brilliant nice packaging leak proof- i know its only salt”

Eco Friendliness2%

“is environmentally friendly”

Ease Of Use2%

“Very useful and in a handy tub”

Natural Ingredients2%

“Natural weed killer”

What buyers complain about

Salt Content96%

“Needed some more salt”

Top return reasons

Leak-Proof86%