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Syrup

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Syrup is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£1.4M/yr1.3M searches / yr
90-day growth
+44.2%search demand this quarter
Competition
52%top-5 click share · 8 brands · 86 sellers

Flapen Score

Syrup against its category

The dotted line is the Grocery average. Past it, Syrup is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Syrup 1.3M times last year and spent an estimated £1.4M. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+44.2%
Conversion, latest week
9.4%
Market size, estimated
£1.4Ma year
Peak month
July1.7× the quietest month
Top search term
monin syrup391K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £3.00 to £42.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £11.37 that is £45K to £57K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£3.00–£42.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£45K–£57K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Beverage Syrups & Concentrates. It carries 2,804 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#37in Beverage Syrups & Concentrates
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£109K£163K£217K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

86

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

2%

  • Monin68%
  • Simply22%
  • Tate & Lyle3%
  • Bulk3%
  • Sweet Freedom1%
  • Torani1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monin syrup391K/yr
  • caramel coffee syrup257K/yr
  • simply syrup132K/yr
  • caramel syrup108K/yr
  • monin108K/yr
  • monin caramel syrup78K/yr
  • caramel syrup for coffee26K/yr
  • monin coffee syrup35K/yr
  • coffee syrup monin24K/yr
  • simply17K/yr

Reviews and returns

What reviews say buyers love and hate about Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%+0.48

Tastes awful

Tastes like soap

Horrible aftertaste

Flavor11%+0.50

Horrible taste, really chemically

Flavour dramatically different

No flavour

Sweetness9%−0.12

the sweeter is overwhelming

cant have the sugar

Extremely sweet

Artificial Sweeteners5%−0.02

Only a very strong non-caloric sweetener flavored which makes you sick

Beware of artificial sweeteners

Don't put sugar or sweeteners in as it is sweet enough

Value For Money4%+1.33

I wouldnt reccomend for the price

Too expensive

Waste of money

Love

Taste-Overall33%+0.48

Absolutely delicious

Amazing taste with coffee

the hazelnut is my favourite

Flavor15%+0.50

Great vanilla flavour

Great Flavour

strong hazelnut flavour

Value For Money10%+1.33

Excellent value

Good price

Good value for money

Sweetness9%−0.12

Very sweet

Sugar Free

Its sweet and fresh-tasting,

Quality-Overall7%+0.73

Consistent product

Excellent product

Consistent quality every time and always reliable

Return

0.0% Return rate 38% Fixable by listing

Advertised Vs Actual Product25%▁▁▁▁██
Leak-Proof25%█▁▃▁▁▁

both of them leaked everywhere when you open it

Leaking lid

Nozzle is anazing

Flavor13%▁▁█▁▁▁

Horrible taste, really chemically

Flavour dramatically different

No flavour

Size-Overall13%

I am also wondering if the pumps I have for 1 L bottles would also be too big for the new size

Large bottle too

Keep in mind these bottles are smaller

Smell13%▁▁█▁▁▁

FAQ

Common Syrup questions

Answered from the same tracked data.