syrup
Launch itA $1.4M/yr market growing +44.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.3M searches
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.00–£42.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.2%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Review moat
Okay2,803.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, syrup is a £1.4M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
syrup market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 66%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
86
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
2%
- Monin68%
- Simply22%
- Tate & Lyle3%
- Bulk3%
- Sweet Freedom1%
- Torani1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top syrup search terms
- monin syrup391K/yr
- caramel coffee syrup257K/yr
- simply syrup132K/yr
- caramel syrup108K/yr
- monin108K/yr
- monin caramel syrup78K/yr
- caramel syrup for coffee26K/yr
- monin coffee syrup35K/yr
- coffee syrup monin24K/yr
- simply17K/yr
Top syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simply Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£6.994.6★2,680 rev
MONIN Premium Caramel Syrup 1L for Coffee and Cocktails Vegan-Friendly
Monin£10.834.7★9,171 rev
Monin Premium Caramel Sugar Free Syrup 1L For Coffee And Cocktails. Vegan-Friendly Allergen-Free 100 Percent Natural Flavours And Colourings. Sugar-Free Coffee Syrup
Monin£11.264.6★8,079 rev
MONIN Premium Caramel Syrup 700 ml for Coffee and Cocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings
Monin£8.284.7★3,730 rev
Monin Caramel Syrup 1ltr and Pump
Monin£15.804.6★1,402 rev
Newest
by launch date
Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options
Tate & Lyle£21.27303 rev
Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks
The Skinny Food Co£9.43645 rev
Bulk Zero Calorie Barista Syrup Caramel 1 Litre
Bulk£5.772,276 rev
MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan
Monin£11.29819 rev
Simply Sugar Free Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£7.712,620 rev
Trending
90-day click momentum
Monin 1L (1000ML) Syrup for Coffee & Drinks. Pick Any 4 Bottles from 23+ Flavours Inc. Salted Caramel Hazelnut Strawberry Vanilla Chocolate Cookie Gingerbread Honeycomb and More
Monin£42.664.7★
Torani Puremade Caramel Sauce 468g Bottle
Torani£10.044.7★
MONIN Premium Strawberry Syrup 1L for Cocktails & Mocktails Vegan-Friendly
Monin£9.944.7★
Monin 1L (1000ML) Syrup for Coffee & Drinks. Pick Any 2 Bottles from 23+ Flavours Inc. Salted Caramel Hazelnut Strawberry Vanilla Chocolate Cookie Gingerbread Honeycomb and More
Monin£23.894.7★
Simply White Chocolate Syrup 1 Litre
Simply£7.274.2★
What buyers say about syrup
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great vanilla flavour”
“Excellent value”
“Very sweet”
“Consistent product”
“it really elevates my coffee”
“Lovely sugar syrup”
“As described”
“low in calories”
“Best for cocktails”
What buyers complain about
“Tastes awful”
“Horrible taste, really chemically”
“the sweeter is overwhelming”
“Only a very strong non-caloric sweetener flavored which makes you sick”
“I wouldnt reccomend for the price”
“very very thin liquid”
“both of them leaked everywhere when you open it”
“the quality of the bottle is just ridiculous”
“This salted caramel syrup tastes horrible”
“I am also wondering if the pumps I have for 1 L bottles would also be too big for the new size”
Top return reasons
Common questions
- Is syrup profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 32 tracked products. 90-day search growth is +44.2%. Flapen's verdict: Launch it (60/100).
- How competitive is the syrup niche?
- 8 brands and 86 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in syrup?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- When does demand for syrup peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the syrup niche?
- Listings span £3.00–£42.66; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 2,804 reviews — the moat a new listing must climb.