How competitive is the Syrup niche on Amazon United Kingdom?

8 brands and 86 sellers compete in Syrup on Amazon United Kingdom. The top 5 Syrup products take 52% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Syrup?

Syrup buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Syrup niche?

Syrup sells for £11.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.00–£42.66. The average incumbent carries 2,804 reviews — the moat a new listing must climb.

Syrup

Syrup clears our launch bar: a $1.4M/yr market growing +44.2% this quarter with returns at 0.0%.

Flapen Score

Launch it

This niche Category average

Is Syrup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Syrup is a £1.4M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.

Syrup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +44.2% over the last 90 days and 9.4% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr150K

Search volume / yr+44.2%1.3M

Conversion rate9.4%

Avg price£11.37

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 86

Top-5 product click share52%

Open market3%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Top Syrup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Simply Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Price: £6.99
Rating: 4.6/5
Reviews: 2,680
Age: 15y ago

MONIN Premium Caramel Syrup 1L for Coffee and Cocktails Vegan-Friendly

Price: £10.83
Rating: 4.7/5
Reviews: 9,171
Age: 16y ago

Monin Premium Caramel Sugar Free Syrup 1L For Coffee And Cocktails. Vegan-Friendly Allergen-Free 100 Percent Natural Flavours And Colourings. Sugar-Free Coffee Syrup

Price: £11.26
Rating: 4.6/5
Reviews: 8,079
Age: 18y ago

MONIN Premium Caramel Syrup 700 ml for Coffee and Cocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings

Price: £8.28
Rating: 4.7/5
Reviews: 3,730
Age: 14y ago

Monin Caramel Syrup 1ltr and Pump

Price: £15.80
Rating: 4.6/5
Reviews: 1,402
Age: 13y ago

Newest

by launch date

Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options

Price: £21.27
Rating: 4.7/5
Reviews: 303
Age: 1y ago

Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks

Price: £9.43
Rating: 4.4/5
Reviews: 645
Age: 3y ago

Bulk Zero Calorie Barista Syrup Caramel 1 Litre

Price: £5.77
Rating: 4.4/5
Reviews: 2,276
Age: 4y ago

MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan

Price: £11.29
Rating: 4.7/5
Reviews: 819
Age: 5y ago

Simply Sugar Free Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Price: £7.71
Rating: 4.6/5
Reviews: 2,620
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

Monin68%
Simply22%
Tate & Lyle3%
Bulk3%
Sweet Freedom1%
Torani1%
Open — no brand owns it (2 brands, 2%)

Syrup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR9.4%Products32Brands8Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews2,804Avg BSR#37

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Syrup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

monin syrup391K/yr +39.5%4.2% conv.
caramel coffee syrup257K/yr +41.8%15.4% conv.
simply syrup132K/yr +72.7%3.4% conv.
caramel syrup108K/yr +42.0%12.6% conv.
monin108K/yr +38.4%3.4% conv.
monin caramel syrup78K/yr +73.8%15.2% conv.
caramel syrup for coffee26K/yr +32.1%11.9% conv.
monin coffee syrup35K/yr +10.4%3.8% conv.
coffee syrup monin24K/yr +29.3%4.4% conv.
simply17K/yr +42.6%0.8% conv.

What reviews say buyers love and hate about Syrup

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall33%

“Absolutely delicious”

Flavor15%

“Great vanilla flavour”

Value For Money10%

“Excellent value”

Sweetness9%

“Very sweet”

Quality-Overall7%

“Consistent product”

What buyers complain about

66% of reviews

Taste-Overall24%

“Tastes awful”

Flavor11%

“Horrible taste, really chemically”

Sweetness9%

“the sweeter is overwhelming”

Artificial Sweeteners5%

“Only a very strong non-caloric sweetener flavored which makes you sick”

Value For Money4%

“I wouldnt reccomend for the price”

Syrup return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

25%

2Leak-Proof

25%

3Flavor

13%

4Size-Overall

13%

5Smell

13%

Common Syrup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Syrup 60/100 on Amazon United Kingdom — Launch it. The niche generates £1.4M/yr across 32 tracked products. Search demand moved +44.2% over the last 90 days.