Swiss Water Decaf Coffee
MaybeReturns run at only 0.0% of orders. But demand is soft, at -14.5% this quarter, so Swiss Water Decaf Coffee is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £82K/yr57K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 66 sellers
Flapen Score
Swiss Water Decaf Coffee against its category
The dotted line is the Grocery average. Past it, Swiss Water Decaf Coffee is stronger. Inside it, weaker.
Market
The Swiss Water Decaf Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swiss Water Decaf Coffee 57K times last year and spent an estimated £82K. The top 5 brands take 90% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £82Ka year
- Top search term
- grumpy mule ground coffee17K searches a year
02 · Price
A sale here is worth £14.92.
Listings sell for £14.92 on average, from £3.25 to £36.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.92 that is £1K to £4K a year per listing.
- Average price
- £14.92under the $15 to $100 sweet spot
- Price range
- £3.25–£36.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #93 within Coffee. It carries 255 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 90%
- Out of stock, average day
- 0.5%
- Average rank
- #93in Coffee
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 255per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Swiss Water Decaf Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Grumpy Mule Colombia Planadas Organic (Ground Coffee) with notes of Caramel and Red Fruits 200g
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 715
- Age
- 14y ago

Grumpy Mule Easy Does It Swiss Water Organic (Decaf Ground Coffee) with notes of Milk Chocolate 200g
- Price
- £6.66
- Rating
- 4.1/5
- Reviews
- 550
- Age
- 10y ago

Grumpy Mule Peru Café Feminino Organic (Ground Coffee) with notes of Dark Chocolate and Citrus 200g
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 9y ago

Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g
- Price
- £5.47
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago
Trending
90-day click momentum
Mindful Coffee - Tranquil | Organic Swiss Water Decaf | Mycotoxin Free - Lab Tested | Freshly Roasted (ground for Aeropress 250G)
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 3y ago

Grumpy Mule Honduras La Labor Organic (Ground Coffee) with notes of Hazelnut and Dark Chocolate 200g
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 5y ago

TrueStart Instant Coffee Decaf 100g 1 Pack 55 Cups
- Price
- £4.14
- Rating
- 4.1/5
- Reviews
- 544
- Age
- 3y ago

Grumpy Mule Honduras La Labor Organic (Ground Coffee) with notes of Hazelnut and Dark Chocolate 200g (Pack of 6 - Total 1.2kg)
- Price
- £29.14
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5y ago

Grumpy Mule Sumatra Mount Gayo Organic (Ground Coffee) with notes of Cocoa and Warm Spice 200g (Pack of 6 - Total 1.2kg)
- Price
- £32.54
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 14y ago
Newest
by launch date
Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 1y ago

Grumpy Mule Kick-Ass House Blend Whole Coffee Beans with notes of Caramel and Milk Chocolate 1kg
- Price
- £22.94
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g
- Price
- £5.47
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago

Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g (Pack of 6 - Total 1.2kg)
- Price
- £30.53
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
66
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
8%
- Grumpy Mule70%
- TRUESTART8%
- Clipper Natural, Fair & Delicious4%
- Chapter 4 Coffee Co4%
- Mindful Coffee4%
- EXHALE2%
- Open — no brand owns it (7 brands, 8%)
Demand
Swiss Water Decaf Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8× · 10 of 12 months tracked
Search terms
Top Swiss Water Decaf Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grumpy mule ground coffee17K/yr
- swiss water decaf coffee16K/yr
- organic decaf coffee12K/yr
- grumpy mule8K/yr
- grumpy mule coffee5K/yr
Reviews and returns
What reviews say buyers love and hate about Swiss Water Decaf Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unpleasant taste
Awful taste
Tastes cheap
Dont buy if you like a strong or even medium strength/flavour coffee
Very weak on flavour and not recommended
Lack of flavour
I find it to be quite bitter
bitter aftertaste
on the stronger side brining out a bitterness to it sometimes
Trying not to have caffeine in my life
it's not coffee
No more caffeine for me
Not worth the money
Some are also very expensive for what they are
was half the price of my usual. but very expensive
Love
Strong taste
Excellent taste
Delicious Coffee
Really nice and creamy caffeine alternative
Caffeine Free
I really like the lightly caffeinated version too
a good strong flavour
Great flavour
subtle flavour
Good value for money
Excellent value
Good price
Excellent quality, full flavour, and great value for money — easily one of the best decaf coffee beans Ive tried
Excellent product
This is great quality coffee
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swiss Water Decaf Coffee questions
Answered from the same tracked data.









