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Swiss Water Decaf Coffee

Swiss Water Decaf Coffee shows low returns (0.0%), but soft demand (-14.5% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 20Growth 18Conversion 85Competition 61Returns 100Price range 65Avg price 74Brand share 25Review moat 87Quality gap 67
This niche Category average

Is Swiss Water Decaf Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swiss Water Decaf Coffee is a £82K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 54/100.

Swiss Water Decaf Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.5% over the last 90 days and 9.6% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr8K
Search volume / yr-14.5%57K
Conversion rate9.6%
Avg price£14.92

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 66
Top-5 product click share49%
Open market10%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement33%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews255

Top Swiss Water Decaf Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

66

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

8%

  • Grumpy Mule70%
  • TRUESTART8%
  • Clipper Natural, Fair & Delicious4%
  • Chapter 4 Coffee Co4%
  • Mindful Coffee4%
  • EXHALE2%
  • Open — no brand owns it (7 brands, 8%)

Swiss Water Decaf Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR9.6%Products30Brands13Top 5 Brands90%OOS Rate0.5%Rating4.3★Reviews255Avg BSR#93
2K1KBlack Friday '25Holiday '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Swiss Water Decaf Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grumpy mule ground coffee17K/yr
  • swiss water decaf coffee16K/yr
  • organic decaf coffee12K/yr
  • grumpy mule8K/yr
  • grumpy mule coffee5K/yr

What reviews say buyers love and hate about Swiss Water Decaf Coffee

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall39%

Strong taste

Caffeine Content17%

Really nice and creamy caffeine alternative

Flavor10%

a good strong flavour

Value For Money8%

Good value for money

Quality-Overall5%

Excellent quality, full flavour, and great value for money — easily one of the best decaf coffee beans Ive tried

What buyers complain about

75% of reviews
Taste-Overall33%

Unpleasant taste

Flavor9%

Dont buy if you like a strong or even medium strength/flavour coffee

Bitter8%

I find it to be quite bitter

Caffeine Content6%

Trying not to have caffeine in my life

Value For Money5%

Not worth the money

Common Swiss Water Decaf Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swiss Water Decaf Coffee 54/100 on Amazon United Kingdom — Worth a look. The niche generates £82K/yr across 30 tracked products. Search demand moved -14.5% over the last 90 days.
Swiss Water Decaf Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Bitter, the themes mined from the niche's reviews. Its return rate is 0.0%.