swiss water decaf coffee
Worth a lookShows low returns (0.0%), but soft demand (-14.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great254.53avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.92avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.25–£36.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 57K searches
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swiss water decaf coffee is a £82K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
swiss water decaf coffee market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £90K–£119K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 33%
- Out of stock
- 0.5%
- Avg brand age
- 76 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
66
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
8%
- Grumpy Mule70%
- TRUESTART8%
- Clipper Natural, Fair & Delicious4%
- Chapter 4 Coffee Co4%
- Mindful Coffee4%
- EXHALE2%
- Open — no brand owns it (7 brands, 8%)
Demand
Weekly Amazon search volume, last 41 weeks — -14.5% search growth over the last 90 days.Top swiss water decaf coffee search terms
- grumpy mule ground coffee17K/yr
- swiss water decaf coffee16K/yr
- organic decaf coffee12K/yr
- grumpy mule8K/yr
- grumpy mule coffee5K/yr
Top swiss water decaf coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
Grumpy Mule£5.614.5★174 rev
Grumpy Mule Colombia Planadas Organic (Ground Coffee) with notes of Caramel and Red Fruits 200g
Grumpy Mule£5.634.3★715 rev
Grumpy Mule Easy Does It Swiss Water Organic (Decaf Ground Coffee) with notes of Milk Chocolate 200g
Grumpy Mule£6.664.1★550 rev
Grumpy Mule Peru Café Feminino Organic (Ground Coffee) with notes of Dark Chocolate and Citrus 200g
Grumpy Mule£5.754.3★270 rev
Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g
Grumpy Mule£5.474.2★78 rev
Newest
by launch date
Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g
Clipper Natural, Fair & Delicious£3.25470 rev
Grumpy Mule Kick-Ass House Blend Whole Coffee Beans with notes of Caramel and Milk Chocolate 1kg
Grumpy Mule£22.9441 rev
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
Grumpy Mule£5.61174 rev
Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g
Grumpy Mule£5.4778 rev
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g (Pack of 6 - Total 1.2kg)
Grumpy Mule£30.533 rev
Trending
90-day click momentum
Mindful Coffee - Tranquil | Organic Swiss Water Decaf | Mycotoxin Free - Lab Tested | Freshly Roasted (ground for Aeropress 250G)
Mindful Coffee£12.834.8★
Grumpy Mule Honduras La Labor Organic (Ground Coffee) with notes of Hazelnut and Dark Chocolate 200g
Grumpy Mule£5.424.0★
TrueStart Instant Coffee Decaf 100g 1 Pack 55 Cups
TRUESTART£4.144.1★
Grumpy Mule Honduras La Labor Organic (Ground Coffee) with notes of Hazelnut and Dark Chocolate 200g (Pack of 6 - Total 1.2kg)
Grumpy Mule£29.144.0★
Grumpy Mule Sumatra Mount Gayo Organic (Ground Coffee) with notes of Cocoa and Warm Spice 200g (Pack of 6 - Total 1.2kg)
Grumpy Mule£32.544.5★
What buyers say about swiss water decaf coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Strong taste”
“Really nice and creamy caffeine alternative”
“a good strong flavour”
“Good value for money”
“Excellent quality, full flavour, and great value for money — easily one of the best decaf coffee beans Ive tried”
“The coffee bags smell lovely”
“organic and natural”
“Really smooth”
“As described no complaints”
“It's not a strong bitter taste, although it's a moderate strength it's very palatable and smooth”
What buyers complain about
“Unpleasant taste”
“Dont buy if you like a strong or even medium strength/flavour coffee”
“I find it to be quite bitter”
“Trying not to have caffeine in my life”
“Not worth the money”
“But the smell of these is not great”
“Poor quality coffee”
“Size isn't everything”
“Makes a very weak coffee”
“If not grinded coffee is watery”
Common questions
- Is swiss water decaf coffee profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 30 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the swiss water decaf coffee niche?
- 13 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in swiss water decaf coffee?
- Top complaints mined from reviews: Taste-Overall, Flavor, Bitter. The return rate is 0.0%.
- What does it cost to enter the swiss water decaf coffee niche?
- Listings span £3.25–£36.62; the average listing price is £14.92 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.