Skip to content

Swiss Water Decaf Coffee

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -14.5% this quarter, so Swiss Water Decaf Coffee is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£82K/yr57K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
49%top-5 click share · 13 brands · 66 sellers

Flapen Score

Swiss Water Decaf Coffee against its category

The dotted line is the Grocery average. Past it, Swiss Water Decaf Coffee is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swiss Water Decaf Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swiss Water Decaf Coffee 57K times last year and spent an estimated £82K. The top 5 brands take 90% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
9.6%
Market size, estimated
£82Ka year
Top search term
grumpy mule ground coffee17K searches a year

02 · Price

A sale here is worth £14.92.

Listings sell for £14.92 on average, from £3.25 to £36.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.92 that is £1K to £4K a year per listing.

Average price
£14.92under the $15 to $100 sweet spot
Price range
£3.25–£36.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #93 within Coffee. It carries 255 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
90%
Out of stock, average day
0.5%
Average rank
#93in Coffee
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Swiss Water Decaf Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

66

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

8%

  • Grumpy Mule70%
  • TRUESTART8%
  • Clipper Natural, Fair & Delicious4%
  • Chapter 4 Coffee Co4%
  • Mindful Coffee4%
  • EXHALE2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Swiss Water Decaf Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Swiss Water Decaf Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grumpy mule ground coffee17K/yr
  • swiss water decaf coffee16K/yr
  • organic decaf coffee12K/yr
  • grumpy mule8K/yr
  • grumpy mule coffee5K/yr

Reviews and returns

What reviews say buyers love and hate about Swiss Water Decaf Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%+0.53

Unpleasant taste

Awful taste

Tastes cheap

Flavor9%−0.03

Dont buy if you like a strong or even medium strength/flavour coffee

Very weak on flavour and not recommended

Lack of flavour

Bitter8%−0.13

I find it to be quite bitter

bitter aftertaste

on the stronger side brining out a bitterness to it sometimes

Caffeine Content6%+2.50

Trying not to have caffeine in my life

it's not coffee

No more caffeine for me

Value For Money5%+0.31

Not worth the money

Some are also very expensive for what they are

was half the price of my usual. but very expensive

Love

Taste-Overall39%+0.53

Strong taste

Excellent taste

Delicious Coffee

Caffeine Content17%+2.50

Really nice and creamy caffeine alternative

Caffeine Free

I really like the lightly caffeinated version too

Flavor10%−0.03

a good strong flavour

Great flavour

subtle flavour

Value For Money8%+0.31

Good value for money

Excellent value

Good price

Quality-Overall5%+0.09

Excellent quality, full flavour, and great value for money — easily one of the best decaf coffee beans Ive tried

Excellent product

This is great quality coffee

FAQ

Common Swiss Water Decaf Coffee questions

Answered from the same tracked data.