Swiffer Duster Refills
FailDemand is soft, at -12.8% this quarter, so Swiffer Duster Refills is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £111K/yr66K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 115 sellers
Flapen Score
Swiffer Duster Refills against its category
The dotted line is the Grocery average. Past it, Swiffer Duster Refills is stronger. Inside it, weaker.
Market
The Swiffer Duster Refills market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swiffer Duster Refills 66K times last year and spent an estimated £111K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £111Ka year
- Peak month
- June4.6× the quietest month
- Top search term
- swiffer duster33K searches a year
02 · Price
A sale here is worth £10.78.
Listings sell for £10.78 on average, from £5.02 to £22.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.
- Average price
- £10.78under the $15 to $100 sweet spot
- Price range
- £5.02–£22.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #423 within Cleaning Tools. It carries 5,955 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 2.6%
- Average rank
- #423in Cleaning Tools
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,955per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Swiffer Duster Refills products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swiffer Dust Magnet kit with 1 Handle and 7 Refill Cloths absorbs dust and Closes it
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 8,833
- Age
- 8y ago

Swiffer Duster Blue pack of 20
- Price
- £14.36
- Rating
- 4.7/5
- Reviews
- 23,947
- Age
- 11y ago

Swiffer 360 Dusters Extendable Handle Starter Kit 3 Count Duster Refill
- Price
- £14.76
- Rating
- 4.5/5
- Reviews
- 21,055
- Age
- 15y ago

Swiffer Anti-Dust Cloths Pack of 80 White
- Price
- £15.66
- Rating
- 4.7/5
- Reviews
- 12,504
- Age
- 11y ago

Duster Refill for Swiffer Duster 10 Pack Heavy Duty Duster Refills with Flash Dust Magnet Multi-Surface 360 Duster with 1 Handle Disposable Fluffy Dusters for Cleaning (Blue)
- Price
- £6.30
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 2y ago
Trending
90-day click momentum
Flash Dust Magnet Duster Starter Kit (1 Handle & 2 Refills) Traps & Locks 3x More Dust & Hair Vs Traditional Feather Duster
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 534
- Age
- 4y ago

Duster Refill for Swiffer Duster 30 Pack Heavy Duty Duster Refills with Flash Dust Magnet Multi-Surface 360 Duster with 1 Short and 1 long Handle Disposable Fluffy Dusters for Cleaning
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 6mo ago

Flash Duster Dust Magnet Refills Fluffy Dusters Refills 25 Scented Dusters (5x5) Effective on 100% of Dust Dust Magnet
- Price
- £10.83
- Rating
- 4.7/5
- Reviews
- 3,844
- Age
- 1y ago

20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 9mo ago

PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 1y ago
Newest
by launch date
Duster Refill for Swiffer Duster 30 Pack Heavy Duty Duster Refills with Flash Dust Magnet Multi-Surface 360 Duster with 1 Short and 1 long Handle Disposable Fluffy Dusters for Cleaning
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 6mo ago

20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 9mo ago

20 Pack Fluffy Duster Refills - for Flash Duster Dust Magnet Refills 180 Multi-Surface Disposable Dusters Heads for Cleaning Furniture Office Blinds Car Dashboard Keyboard
- Price
- £6.48
- Rating
- 3.5/5
- Reviews
- 77
- Age
- 1y ago

PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 1y ago

Flash Duster Dust Magnet Starter Kit (1 Handle + 13 Refills) Trap & Lock Away Dirt & Hair in No Time
- Price
- £9.43
- Rating
- 4.3/5
- Reviews
- 15,140
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
115
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
7%
- Swiffer63%
- FLASH11%
- WOVTE8%
- Flash5%
- JINYUDOME4%
- SUZZYVINE2%
- Open — no brand owns it (6 brands, 7%)
Demand
Swiffer Duster Refills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 4.6×
Search terms
Top Swiffer Duster Refills search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swiffer duster33K/yr
- swiffer duster refills27K/yr
- swiffer dusters4K/yr
- swiffer refills3K/yr
Reviews and returns
What reviews say buyers love and hate about Swiffer Duster Refills
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
More expensive
a waste of money
Cheap product
RUBBISH product
Extremely poor quality
Poor fit
too small
This only comes with a very short
They look nothing like the image
Nothing like description nor the photographs
The adverts make this look like a quality product, its just not
and shoddy
flimsy
not sturdy at all
Love
A good clean product
Cleans well
One of the best cleaning items
Good price
Reasonably priced
Excellent value for money
Economic and as good as the branded product
Brilliant piece of kit
Excellent product
the handle makes easy to use
Ease of use
Makes life a little easier
As advertised
Works as intended
As described
Return
0.2% Return rate 21% Fixable by listing
Cheap product
RUBBISH product
Extremely poor quality
Poor fit
too small
This only comes with a very short
served a purpose but not brilliant
Does not work well unfortunately
They look nothing like the image
Nothing like description nor the photographs
The adverts make this look like a quality product, its just not
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swiffer Duster Refills questions
Answered from the same tracked data.









