swiffer duster refills
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.02–£22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 66K searches
Review moat
Bad5,955.16avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swiffer duster refills is a £111K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Jun. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
swiffer duster refills market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £86K–£108K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #423
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 76%
- Out of stock
- 2.6%
- Avg brand age
- 28 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
115
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
7%
- Swiffer63%
- FLASH11%
- WOVTE8%
- Flash5%
- JINYUDOME4%
- SUZZYVINE2%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -12.8% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 4.6×
Top swiffer duster refills search terms
- swiffer duster33K/yr
- swiffer duster refills27K/yr
- swiffer dusters4K/yr
- swiffer refills3K/yr
Top swiffer duster refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swiffer Dust Magnet kit with 1 Handle and 7 Refill Cloths absorbs dust and Closes it
Swiffer£9.904.5★8,833 rev
Swiffer Duster Blue pack of 20
Swiffer£14.364.7★23,947 rev
Swiffer 360 Dusters Extendable Handle Starter Kit 3 Count Duster Refill
Swiffer£14.764.5★21,055 rev
Swiffer Anti-Dust Cloths Pack of 80 White
Swiffer£15.664.7★12,504 rev
Duster Refill for Swiffer Duster 10 Pack Heavy Duty Duster Refills with Flash Dust Magnet Multi-Surface 360 Duster with 1 Handle Disposable Fluffy Dusters for Cleaning (Blue)
WOVTE£6.304.5★76 rev
Newest
by launch date
Duster Refill for Swiffer Duster 30 Pack Heavy Duty Duster Refills with Flash Dust Magnet Multi-Surface 360 Duster with 1 Short and 1 long Handle Disposable Fluffy Dusters for Cleaning
WOVTE£14.7976 rev
20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
Hywean Hsafe£6.54153 rev
20 Pack Fluffy Duster Refills - for Flash Duster Dust Magnet Refills 180 Multi-Surface Disposable Dusters Heads for Cleaning Furniture Office Blinds Car Dashboard Keyboard
LUCKYOO£6.4877 rev
PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
Peachicha£8.36134 rev
Flash Duster Dust Magnet Starter Kit (1 Handle + 13 Refills) Trap & Lock Away Dirt & Hair in No Time
FLASH£9.4315,140 rev
Trending
90-day click momentum
Flash Dust Magnet Duster Starter Kit (1 Handle & 2 Refills) Traps & Locks 3x More Dust & Hair Vs Traditional Feather Duster
Flash£5.024.2★
Duster Refill for Swiffer Duster 30 Pack Heavy Duty Duster Refills with Flash Dust Magnet Multi-Surface 360 Duster with 1 Short and 1 long Handle Disposable Fluffy Dusters for Cleaning
WOVTE£14.794.5★
Flash Duster Dust Magnet Refills Fluffy Dusters Refills 25 Scented Dusters (5x5) Effective on 100% of Dust Dust Magnet
FLASH£10.834.7★
20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
Hywean Hsafe£6.544.2★
PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
Peachicha£8.364.3★
What buyers say about swiffer duster refills
What buyers praise and complain about, mined from review topics.What buyers love
“A good clean product”
“Good price”
“Economic and as good as the branded product”
“the handle makes easy to use”
“As advertised”
“works really well”
“Excellent dust magnet does what its called perfectly”
“Fits well,”
“Very light fresh smell”
“extendable”
What buyers complain about
“Overpriced”
“Cheap product”
“Poor fit”
“They look nothing like the image”
“and shoddy”
“does not pick up dust”
“No easy instructions”
“Poor quality / fibres come off them”
“served a purpose but not brilliant”
“I didnt see any magnetic effect”
Top return reasons
Common questions
- Is swiffer duster refills profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the swiffer duster refills niche?
- 12 brands and 115 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in swiffer duster refills?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for swiffer duster refills peak?
- Demand peaks in Jan–Jun; the busiest month runs 4.6× the quietest.
- What does it cost to enter the swiffer duster refills niche?
- Listings span £5.02–£22.29; the average listing price is £10.78 (sweet spot $15–$100). The average incumbent carries 5,955 reviews — the moat a new listing must climb.