Swiffer Duster Refills

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

15.4%

Market size, estimated

£111Ka year

Peak month

June4.6× the quietest month

Top search term

swiffer duster33K searches a year

Listings sell for £10.78 on average, from £5.02 to £22.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.

Average price

£10.78under the $15 to $100 sweet spot

Price range

£5.02–£22.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #423 within Cleaning Tools. It carries 5,955 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

2.6%

Average rank

#423in Cleaning Tools

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,955per listing

Listings tracked

25

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months