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Swiffer Duster Refills

Fail

Demand is soft, at -12.8% this quarter, so Swiffer Duster Refills is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£111K/yr66K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
57%top-5 click share · 12 brands · 115 sellers

Flapen Score

Swiffer Duster Refills against its category

The dotted line is the Grocery average. Past it, Swiffer Duster Refills is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swiffer Duster Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swiffer Duster Refills 66K times last year and spent an estimated £111K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
15.4%
Market size, estimated
£111Ka year
Peak month
June4.6× the quietest month
Top search term
swiffer duster33K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £5.02 to £22.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£5.02–£22.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #423 within Cleaning Tools. It carries 5,955 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#423in Cleaning Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,955per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Swiffer Duster Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

115

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

7%

  • Swiffer63%
  • FLASH11%
  • WOVTE8%
  • Flash5%
  • JINYUDOME4%
  • SUZZYVINE2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Swiffer Duster Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 4.6×

Search terms

Top Swiffer Duster Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiffer duster33K/yr
  • swiffer duster refills27K/yr
  • swiffer dusters4K/yr
  • swiffer refills3K/yr

Reviews and returns

What reviews say buyers love and hate about Swiffer Duster Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.56

Overpriced

More expensive

a waste of money

Quality-Overall16%−0.05

Cheap product

RUBBISH product

Extremely poor quality

Size-Overall13%−0.10

Poor fit

too small

This only comes with a very short

Advertised Vs Actual Product9%

They look nothing like the image

Nothing like description nor the photographs

The adverts make this look like a quality product, its just not

Strength8%−0.05

and shoddy

flimsy

not sturdy at all

Love

Ease Of Cleaning19%+1.57

A good clean product

Cleans well

One of the best cleaning items

Value For Money17%+0.56

Good price

Reasonably priced

Excellent value for money

Quality-Overall14%−0.05

Economic and as good as the branded product

Brilliant piece of kit

Excellent product

Ease Of Use12%+1.11

the handle makes easy to use

Ease of use

Makes life a little easier

Advertised Vs Actual Product10%

As advertised

Works as intended

As described

Return

0.2% Return rate 21% Fixable by listing

Smell20%▃▃█▄▃▅
Quality-Overall19%▇▆▃█▆▇

Cheap product

RUBBISH product

Extremely poor quality

Size-Overall9%▅▆▆█▄▄

Poor fit

too small

This only comes with a very short

Functionality-Overall9%▇▁▅▂▁█

served a purpose but not brilliant

Does not work well unfortunately

Advertised Vs Actual Product7%█▄▆▅▄▃

They look nothing like the image

Nothing like description nor the photographs

The adverts make this look like a quality product, its just not

FAQ

Common Swiffer Duster Refills questions

Answered from the same tracked data.