How competitive is the Sweets Tub niche on Amazon United Kingdom?

4 brands and 144 sellers compete in Sweets Tub on Amazon United Kingdom. The top 5 Sweets Tub products take 43% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sweets Tub?

Sweets Tub buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sweets Tub niche?

Sweets Tub sells for £6.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.95–£17.16. The average incumbent carries 1,411 reviews — the moat a new listing must climb.

Sweets Tub

brand-locked demand (top 5 brands take 100% of clicks) — Sweets Tub doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sweets Tub profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweets Tub is a £493K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Sweets Tub: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 8.9% of searches end in a purchase.

£493K

revenue / yr

Units sold / yr80K

Search volume / yr+1.5%808K

Conversion rate8.9%

Avg price£6.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 144

Top-5 product click share43%

Open market0%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Top Sweets Tub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets

Price: £3.80
Rating: 4.7/5
Reviews: 596
Age: 4y ago

HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub

Price: £2.64
Rating: 4.4/5
Reviews: 1,671
Age: 9y ago

HARIBO Giant Dummies 60 Pieces of Fruity Gummy Sweets 816g Tub

Price: £5.55
Rating: 4.5/5
Reviews: 575
Age: 3y ago

Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large

Price: £5.71
Rating: 4.6/5
Reviews: 2,240
Age: 3y ago

Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions

Price: £4.59
Rating: 4.8/5
Reviews: 60
Age: 3y ago

Newest

by launch date

Haribo Sweets Sharing Tub Assorted Gummy Candies with Starmix Tangfastics Giant Strawbs Gone Mini Supermix 24 Treat Bags 600g

Price: £4.02
Rating: 4.5/5
Reviews: 152
Age: 11mo ago

Haribo 465137 Starmix 1.4kg (Pack Of 1) | Sold by Bargain Hub

Price: £12.88
Rating: 4.5/5
Reviews: 18
Age: 2y ago

Swizzels Sweet Tubs Giant Fun Gums Foam Mushrooms Fruit Flavour Sweet Gums Sharing Tub of Sweets Free from Artificial Colours (120 Sweets Approximately)

Price: £5.87
Rating: 4.6/5
Reviews: 182
Age: 3y ago

Swizzels Sweet Teeth N Toothbrush Foam Gums Fruit Flavour Sharing Tub Free from Artificial Colours 120 Sweets Approximately

Price: £6.57
Rating: 4.5/5
Reviews: 286
Age: 3y ago

Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions

Price: £4.59
Rating: 4.8/5
Reviews: 60
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

HARIBO51%
Swizzels47%
Generic1%
GROVITS GROW WITH US!1%

Sweets Tub demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume808KCVR8.9%Products34Brands4Top 5 Brands100%OOS Rate2.4%Rating4.6★Reviews1,411Avg BSR#3

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Sweets Tub search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haribo sweets tub149K/yr +4.4%8.4% conv.
sweet tubs111K/yr +7.1%3.3% conv.
swizzels sweets108K/yr -5.8%8.0% conv.
tubs of sweets104K/yr +8.2%3.1% conv.
sweets tub85K/yr -12.1%4.1% conv.
haribo tubs35K/yr +80.9%4.9% conv.
haribo tub50K/yr -26.4%7.5% conv.
swizzels48K/yr -12.6%6.3% conv.
tub of sweets40K/yr +12.0%5.8% conv.
sweet tub31K/yr -2.9%5.1% conv.

What reviews say buyers love and hate about Sweets Tub

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Sweetness28%

“Sweet treat”

Taste-Overall22%

“Great treat”

Value For Money20%

“Decent price”

Quality-Overall6%

“Great product very pleased with purchase”

Size-Overall4%

“Great size”

What buyers complain about

74% of reviews

Value For Money13%

“Expensive”

Advertised Vs Actual Product12%

“Not as pictured”

Size-Overall11%

“Very big bag”

Taste-Overall9%

“I am very disappointed not about the taste”

Moist/Dry8%

“Sweets arrived all wet and horrible”

Sweets Tub return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Sweets Tub questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweets Tub 49/100 on Amazon United Kingdom — Skip it. The niche generates £493K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.