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Sweets Tub

Fail

The top 5 brands take 100% of clicks, so Sweets Tub is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£493K/yr808K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
43%top-5 click share · 4 brands · 144 sellers

Flapen Score

Sweets Tub against its category

The dotted line is the Grocery average. Past it, Sweets Tub is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweets Tub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweets Tub 808K times last year and spent an estimated £493K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
8.9%
Market size, estimated
£493Ka year
Peak month
December3.0× the quietest month
Top search term
haribo sweets tub149K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £0.95 to £17.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £6.87 that is £9K to £10K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£0.95–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #3 within Confectionery. It carries 1,411 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
94%
Out of stock, average day
2.4%
Average rank
#3in Confectionery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,411per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sweets Tub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

0%

  • HARIBO51%
  • Swizzels47%
  • Generic1%
  • GROVITS GROW WITH US!1%

Demand

Sweets Tub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Sweets Tub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo sweets tub149K/yr
  • sweet tubs111K/yr
  • swizzels sweets108K/yr
  • tubs of sweets104K/yr
  • sweets tub85K/yr
  • haribo tubs35K/yr
  • haribo tub50K/yr
  • swizzels48K/yr
  • tub of sweets40K/yr
  • sweet tub31K/yr

Reviews and returns

What reviews say buyers love and hate about Sweets Tub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+0.41

Expensive

quite expensive

Overpriced and disappointing

Advertised Vs Actual Product12%−0.07

Not as pictured

Not as advertised

Misleading pictures

Size-Overall11%−0.01

Very big bag

Big

Small

Taste-Overall9%+0.90

I am very disappointed not about the taste

Squashies taste disgusting

Thay have a very nasty tasty

Moist/Dry8%−0.08

Sweets arrived all wet and horrible

Its bad and soggy

When they arrived sweets very wet

Love

Sweetness28%+2.21

Sweet treat

Lovely sweets

Lovely box of sweets

Taste-Overall22%+0.90

Great treat

Good taste

So tasty and full of fruit goodness

Value For Money20%+0.41

Decent price

Good value for money

Money well spent

Quality-Overall6%−0.04

Great product very pleased with purchase

Excellent product

Good variety

Size-Overall4%−0.01

Great size

Great size for the price

Great size box

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

Very big bag

Big

Small

FAQ

Common Sweets Tub questions

Answered from the same tracked data.