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Sweets Gift Box

Pass

Sweets Gift Box scores 65 out of 100, a Pass. Shoppers spend $1.1M a year here, demand is soft, at -2.1% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£1.1M/yr2.2M searches / yr
90-day growth
-2.1%search demand this quarter
Competition
26%top-5 click share · 30 brands · 137 sellers

Flapen Score

Sweets Gift Box against its category

The dotted line is the Grocery average. Past it, Sweets Gift Box is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweets Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweets Gift Box 2.2M times last year and spent an estimated £1.1M. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
5.9%
Market size, estimated
£1.1Ma year
Peak month
December5.4× the quietest month
Top search term
retro sweets414K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £0.90 to £26.34. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £8.74 that is £11K to £13K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£0.90–£26.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #64 within Confectionery. It carries 1,201 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
97%
Out of stock, average day
9.5%
Average rank
#64in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,201per listing
Listings tracked
62

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sweets Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£23K£46K£69K£92K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

137

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

26%

Top 20: 67%

Open market

37%

  • HARIBO21%
  • Swizzels17%
  • Candy Club8%
  • Generic6%
  • SWEETCRATE6%
  • Justpickandmix5%

Demand

Sweets Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Sweets Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retro sweets414K/yr
  • sweets gift box469K/yr
  • haribo sweets tub149K/yr
  • sweet tubs111K/yr
  • sweet box114K/yr
  • sweet hamper146K/yr
  • tubs of sweets104K/yr
  • kids sweets64K/yr
  • birthday sweets55K/yr
  • old fashioned sweets75K/yr

Reviews and returns

What reviews say buyers love and hate about Sweets Gift Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness14%+1.27

Who doesnt love sweet

Sweets tasted bad

Again, absolutely awful tasting sweets

Value For Money14%

Waste of money

quite expensive

slightly overpriced

Size-Overall12%−0.11

The packets are small

Big

Really small

Taste-Overall8%+0.41

Tasted like soap

taste were awful

Tastes cheap and everything tastes the same

Quality-Overall6%+0.08

Low quality

Just felt like cheap quality

Inconsistent quality

Love

Sweetness30%+1.27

Amazing Sweets

Great variety of sweets

Sweet treat

Gifting Purpose15%+2.26

Excellent gift

Birthday present

Perfect for gifting

Value For Money15%

Good value for money

Amazing value

Amazing price

Taste-Overall13%+0.41

Great treat

So tasty and full of fruit goodness

Amazing taste

Quality-Overall8%+0.08

Good quality used as gifts

Excellent product

Great product very pleased with purchase

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

The packets are small

Big

Really small

FAQ

Common Sweets Gift Box questions

Answered from the same tracked data.