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Sweets for Kids

Fail

The top 5 brands take 100% of clicks, so Sweets for Kids is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£614K/yr357K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
86%top-5 click share · 4 brands · 49 sellers

Flapen Score

Sweets for Kids against its category

The dotted line is the Grocery average. Past it, Sweets for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweets for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweets for Kids 357K times last year and spent an estimated £614K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £614K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
19.4%
Market size, estimated
£614Ka year
Peak month
July2.4× the quietest month
Top search term
haribo mini bags244K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £1.30 to £23.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £8.87 that is £53K to £71K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£1.30–£23.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£53K–£71K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Confectionery. It carries 1,151 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Confectionery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,151per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sweets for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£92K£184K£276K£368K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • HARIBO91%
  • Calum's Mixes4%
  • HOMORA3%
  • Amamitrade2%

Demand

Sweets for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Search terms

Top Sweets for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo mini bags244K/yr
  • haribo multipack15K/yr
  • mini sweets21K/yr
  • mini bags of sweets14K/yr
  • mini haribo sweet bags13K/yr
  • haribos mini bags7K/yr
  • haribo multipack mini bags7K/yr
  • sweets mini bags5K/yr
  • sweets multipack mini bags5K/yr
  • haribo starmix mini bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Sweets for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%−0.08

Not a good variety

Not variety

Hard Feel11%−0.07

Hard jelly babies in the packets

I found them to be medium firmness, not soft

Very tough, chewy, sadly not usable

Taste-Overall9%−0.02

But were not a pleasure to eat

Not great tbh not real taste to anything so wont be buying again

Sweets taste stale not nice at all they have even shrunk in size

Sweetness8%+0.86

Sweets taste stale not nice at all they have even shrunk in size

Who doesnt love sweet

Ingredients-Overall5%−0.03

Contains gelatin

Love

Taste-Overall17%−0.02

Perfect Treat

Very tasty

they actually tasted like candy

Value For Money16%+1.09

It was worth the buy

Good value for money

Good for the money

Sweetness12%+0.86

Sweet treat

The variety of sweets is good because it contains a lot of your favourite ones

Great sweets thanks

Size-Overall12%+0.92

Great size for the price

the perfect size

The treat-size packs are really convenient

Advertised Vs Actual Product9%+0.41

As described

This is all true

Exactly what you'd expect

FAQ

Common Sweets for Kids questions

Answered from the same tracked data.