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Sweetener

Fail

Prices span $1.37–$14.63, mostly outside the sweet spot, so Sweetener is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£480K/yr394K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
55%top-5 click share · 8 brands · 92 sellers

Flapen Score

Sweetener against its category

The dotted line is the Grocery average. Past it, Sweetener is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweetener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweetener 394K times last year and spent an estimated £480K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 21.2% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £480K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
21.2%
Market size, estimated
£480Ka year
Peak month
February1.4× the quietest month
Top search term
sweetener98K searches a year

02 · Price

A sale here is worth £5.76.

Listings sell for £5.76 on average, from £1.37 to £14.63. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.76 that is £17K to £23K a year per listing.

Average price
£5.76under the $15 to $100 sweet spot
Price range
£1.37–£14.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Baking Supplies. It carries 1,843 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#305in Baking Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,843per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Sweetener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£96K£144K£192K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

92

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

3%

  • Sweetex41%
  • Hermesetas23%
  • Canderel22%
  • NKD Living4%
  • Splenda4%
  • Tate & Lyle3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sweetener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sweetener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sweetener98K/yr
  • sweetener tablets57K/yr
  • sweetner37K/yr
  • sweetex36K/yr
  • canderel33K/yr
  • sweeteners31K/yr
  • hermesetas sweetener24K/yr
  • sweetners17K/yr
  • canderel sweetener15K/yr
  • hermesetas9K/yr

Reviews and returns

What reviews say buyers love and hate about Sweetener

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
25%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not as sweet as sugar”
A buyer, on “Sweetness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sweetener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data