Sweetener
FailPrices span $1.37–$14.63, mostly outside the sweet spot, so Sweetener is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £480K/yr394K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 92 sellers
Flapen Score
Sweetener against its category
The dotted line is the Grocery average. Past it, Sweetener is stronger. Inside it, weaker.
Market
The Sweetener market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweetener 394K times last year and spent an estimated £480K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 21.2% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £480K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 21.2%
- Market size, estimated
- £480Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- sweetener98K searches a year
02 · Price
A sale here is worth £5.76.
Listings sell for £5.76 on average, from £1.37 to £14.63. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.76 that is £17K to £23K a year per listing.
- Average price
- £5.76under the $15 to $100 sweet spot
- Price range
- £1.37–£14.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Baking Supplies. It carries 1,843 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #305in Baking Supplies
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,843per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Sweetener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sweetex Zero Calorie Sweetener Tablets 1200 Count Sugar-Free Artificial Substitute Ideal For Weight Control And Slimming Perfect Baking Supplies
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 1,123
- Age
- 17y ago

Sweetex Tablets Zero Calorie 1200 Tablets X 3 3600 Tablets Total Sugar Free Sweetener Tablets Sweet Granulated Sweetener Helps Reduce Sugar Intake Sugar Substitutes Baking Supplies
- Price
- £7.58
- Rating
- 4.8/5
- Reviews
- 1,252
- Age
- 10y ago

Hermesetas Mini Sweeteners 400 Tablets Zero Calorie Sugar Free Pocket Size Dispenser
- Price
- £1.82
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 12y ago

Canderel Sweetener Tablets | 2x400 | Zero Calorie Sweetener Sugar Free and Diabetic Friendly | Perfect Sugar Substitute for Tea & Coffee | 800 Sweeteners | Value Pack
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 3,526
- Age
- 7y ago

Hermesetas Mini Sweetners 1200 - 2 Pack ( Total 2400 )
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 1,123
- Age
- 10y ago
Trending
estimated 90-day click momentum
Hermesetas Mini Sweeteners 400 Tablets Zero Calorie Sugar Free Pocket Size Dispenser
- Price
- £1.82
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 12y ago

Silver Spoon Sweetener Cubes 400 Pack
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 5y ago

Sweetex Zero Calorie Sucralose Sweetener Tablets 600 Count (3 Pack) - Sugar Free Dispenser - Perfect Sweeteners for Tea Coffee & Hot Drinks - Includes Reusable Spoons
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 11mo ago

SPLENDA No Calorie Sweetener Granulated Sugar Substitute 125g Pouch
- Price
- £2.10
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 4y ago

Tate & Lyle Sweetener Tablets Zero Calorie Sucralose-Based - 300 Tablets
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago
Newest
by launch date
Sweetex Zero Calorie Sucralose Sweetener Tablets 600 Count (3 Pack) - Sugar Free Dispenser - Perfect Sweeteners for Tea Coffee & Hot Drinks - Includes Reusable Spoons
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 11mo ago

Canderel Sweetener 650 Tablets - Zero Calorie Sugar Alternative - Pack of 3 (1950 tabs)
- Price
- £7.94
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 1y ago

Canderel Granular Sweetener - Low Calorie Vegetarian and Diabetic Friendly 75 g jar (Pack of 6)
- Price
- £14.63
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago

Tate & Lyle Sweetener Tablets Zero Calorie Sucralose-Based - 300 Tablets
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago

SPLENDA No Calorie Sweetener Granulated Sugar Substitute 125g Pouch
- Price
- £2.10
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
92
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
3%
- Sweetex41%
- Hermesetas23%
- Canderel22%
- NKD Living4%
- Splenda4%
- Tate & Lyle3%
- Open — no brand owns it (2 brands, 3%)
Demand
Sweetener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sweetener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sweetener98K/yr
- sweetener tablets57K/yr
- sweetner37K/yr
- sweetex36K/yr
- canderel33K/yr
- sweeteners31K/yr
- hermesetas sweetener24K/yr
- sweetners17K/yr
- canderel sweetener15K/yr
- hermesetas9K/yr
Reviews and returns
What reviews say buyers love and hate about Sweetener
We read the reviews and the return reasons for every product selling here.
“Not as sweet as sugar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweetener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









