Sweet Wine
FailThe top 5 brands take 99% of clicks, so Sweet Wine is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £179K/yr264K searches / yr
- 90-day growth
- -32.9%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 40 sellers
Flapen Score
Sweet Wine against its category
The dotted line is the Grocery average. Past it, Sweet Wine is stronger. Inside it, weaker.
Market
The Sweet Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Wine 264K times last year and spent an estimated £179K. The top 5 brands take 99% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- -32.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £179Ka year
- Peak month
- December10.8× the quietest month
- Top search term
- echo falls55K searches a year
02 · Price
A sale here is worth £8.79.
Listings sell for £8.79 on average, from £4.02 to £42.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £8.79 that is £13K to £18K a year per listing.
- Average price
- £8.79under the $15 to $100 sweet spot
- Price range
- £4.02–£42.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Beer, Wine & Spirits. It carries 292 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #176in Beer, Wine & Spirits
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 292per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Sweet Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MARTINI Asti Sparkling Wine 7.5% ABV 75cl / 750ml Medium-Sweet Italian Wine
- Price
- £5.49
- Rating
- 4.8/5
- Reviews
- 1,703
- Age
- 10y ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
- Price
- £5.68
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
- Price
- £42.80
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Echo Falls Summer Berries 9% 75cl
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 4y ago

Echo Falls Watermelon & Kiwi Fusion 75cl
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago
Trending
90-day click momentum
Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
- Price
- £42.80
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
- Price
- £5.68
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Echo Falls Fruit Fusion Strawberry & Lime Rose 75 cl
- Price
- £4.70
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 7y ago

Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 15y ago

Echo Falls Watermelon & Kiwi Fusion 75cl
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago
Newest
by launch date
Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
- Price
- £42.80
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
- Price
- £5.68
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Echo Falls Watermelon & Kiwi Fusion 75cl
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

Marchesini Asti Docg 75cl
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2y ago

Echo Falls Summer Berries 9% 75cl
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
40
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Echo Falls51%
- MARTINI28%
- GIFT CREATION14%
- Marchesini3%
- i heart Wines3%
- Carlo Rossi1%
- Open — no brand owns it (0%)
Demand
Sweet Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 10.8×
Search terms
Top Sweet Wine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- echo falls55K/yr
- asti47K/yr
- blue echo falls14K/yr
- sweet wine21K/yr
- asti martini27K/yr
- echo falls fruit fusion10K/yr
- asti spumante22K/yr
- martini asti18K/yr
- blue echo falls wine5K/yr
- echo falls blue raspberry wine4K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cork won't budge
Too sweet, not sure if this should be classified as wine
You cant really taste the alcohol which can be deceiving
Not the advertised alcohol percentage
Find cheaper
only 9.5% so misleading information
Love
Taste is amazing
Great taste
Nice wine
I like this wine
Wine is lovely
Best sweet wine
Im a sweet kind of wine lady
Love the flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Wine questions
Answered from the same tracked data.









