sweet wine
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great292.27avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good£4.02–£42.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 264K searches
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sweet wine is a £179K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sweet wine market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £176K–£220K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
40
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Echo Falls51%
- MARTINI28%
- GIFT CREATION14%
- Marchesini3%
- i heart Wines3%
- Carlo Rossi1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -32.9% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 10.8×
Top sweet wine search terms
- echo falls55K/yr
- asti47K/yr
- blue echo falls14K/yr
- sweet wine21K/yr
- asti martini27K/yr
- echo falls fruit fusion10K/yr
- asti spumante22K/yr
- martini asti18K/yr
- blue echo falls wine5K/yr
- echo falls blue raspberry wine4K/yr
Top sweet wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARTINI Asti Sparkling Wine 7.5% ABV 75cl / 750ml Medium-Sweet Italian Wine
MARTINI£5.494.8★1,703 rev
Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
Echo Falls£5.683.4★3 rev
Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
GIFT CREATION£42.804.5★2 rev
Echo Falls Summer Berries 9% 75cl
Echo Falls£5.064.6★40 rev
Echo Falls Watermelon & Kiwi Fusion 75cl
Echo Falls£4.024.6★22 rev
Newest
by launch dateEcho Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
GIFT CREATION£42.802 rev
Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
Echo Falls£5.683 rev
Echo Falls Watermelon & Kiwi Fusion 75cl
Echo Falls£4.0222 rev
Marchesini Asti Docg 75cl
Marchesini£5.3719 rev
Echo Falls Summer Berries 9% 75cl
Echo Falls£5.0640 rev
Trending
90-day click momentumEcho Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
GIFT CREATION£42.804.5★
Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
Echo Falls£5.683.4★
Echo Falls Fruit Fusion Strawberry & Lime Rose 75 cl
Echo Falls£4.703.5★
Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)
Echo Falls£5.794.6★
Echo Falls Watermelon & Kiwi Fusion 75cl
Echo Falls£4.024.6★
What buyers say about sweet wine
What buyers praise and complain about, mined from review topics.What buyers love
“Taste is amazing”
“Nice wine”
“Best sweet wine”
“Love the flavour”
What buyers complain about
“Cork won't budge”
“Too sweet, not sure if this should be classified as wine”
“You cant really taste the alcohol which can be deceiving”
“Find cheaper”
“only 9.5% so misleading information”
Common questions
- Is sweet wine profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the sweet wine niche?
- 6 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in sweet wine?
- Top complaints mined from reviews: Functionality-Overall, Sweetness, Alcohol Content. The return rate is 0.3%.
- When does demand for sweet wine peak?
- Demand peaks in May–Nov–Dec; the busiest month runs 10.8× the quietest.
- What does it cost to enter the sweet wine niche?
- Listings span £4.02–£42.80; the average listing price is £8.79 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.