How competitive is the Sweet Wine niche on Amazon United Kingdom?

6 brands and 40 sellers compete in Sweet Wine on Amazon United Kingdom. The top 5 Sweet Wine products take 84% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Sweet Wine?

Sweet Wine buyers on Amazon United Kingdom complain most about Functionality-Overall, Sweetness, Alcohol Content, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Sweet Wine niche?

Sweet Wine sells for £8.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.02–£42.80. The average incumbent carries 292 reviews — the moat a new listing must climb.

Sweet Wine

brand-locked demand (top 5 brands take 99% of clicks) — Sweet Wine doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sweet Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweet Wine is a £179K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 42/100.

Sweet Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.9% over the last 90 days and 7.7% of searches end in a purchase.

£179K

revenue / yr

Units sold / yr25K

Search volume / yr-32.9%264K

Conversion rate7.7%

Avg price£8.79

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 40

Top-5 product click share84%

Open market1%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Sweet Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MARTINI Asti Sparkling Wine 7.5% ABV 75cl / 750ml Medium-Sweet Italian Wine

Price: £5.49
Rating: 4.8/5
Reviews: 1,703
Age: 10y ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl

Price: £5.68
Rating: 3.4/5
Reviews: 3
Age: 4mo ago

Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink

Price: £42.80
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Echo Falls Summer Berries 9% 75cl

Price: £5.06
Rating: 4.6/5
Reviews: 40
Age: 4y ago

Echo Falls Watermelon & Kiwi Fusion 75cl

Price: £4.02
Rating: 4.6/5
Reviews: 22
Age: 2y ago

Newest

by launch date

Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink

Price: £42.80
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl

Price: £5.68
Rating: 3.4/5
Reviews: 3
Age: 4mo ago

Echo Falls Watermelon & Kiwi Fusion 75cl

Price: £4.02
Rating: 4.6/5
Reviews: 22
Age: 2y ago

Marchesini Asti Docg 75cl

Price: £5.37
Rating: 4.5/5
Reviews: 19
Age: 2y ago

Echo Falls Summer Berries 9% 75cl

Price: £5.06
Rating: 4.6/5
Reviews: 40
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Echo Falls51%
MARTINI28%
GIFT CREATION14%
Marchesini3%
i heart Wines3%
Carlo Rossi1%
Open — no brand owns it (0%)

Sweet Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR7.7%Products11Brands6Top 5 Brands99%OOS Rate0.0%Rating4.3★Reviews292Avg BSR#176

Peak months: May, Nov, Dec · busiest ÷ quietest = 10.8×

Top Sweet Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

echo falls55K/yr -39.3%4.2% conv.
asti47K/yr -5.6%8.4% conv.
blue echo falls14K/yr -16.8%1.4% conv.
sweet wine21K/yr -10.4%0.6% conv.
asti martini27K/yr -33.5%9.7% conv.
echo falls fruit fusion10K/yr -52.1%3.2% conv.
asti spumante22K/yr +3.6%5.8% conv.
martini asti18K/yr -13.9%10.1% conv.
blue echo falls wine5K/yr +10.2%1.6% conv.
echo falls blue raspberry wine4K/yr -17.1%2.7% conv.

What reviews say buyers love and hate about Sweet Wine

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall33%

“Taste is amazing”

Alcohol Flavor25%

“Nice wine”

Sweetness22%

“Best sweet wine”

Flavor6%

“Love the flavour”

What buyers complain about

77% of reviews

Functionality-Overall20%

“Cork won't budge”

Sweetness20%

“Too sweet, not sure if this should be classified as wine”

Alcohol Content17%

“You cant really taste the alcohol which can be deceiving”

Value For Money10%

“Find cheaper”

Advertised Vs Actual Product10%

“only 9.5% so misleading information”

Common Sweet Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweet Wine 42/100 on Amazon United Kingdom — Skip it. The niche generates £179K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -32.9% over the last 90 days.