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Sweet Wine

Fail

The top 5 brands take 99% of clicks, so Sweet Wine is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£179K/yr264K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
84%top-5 click share · 6 brands · 40 sellers

Flapen Score

Sweet Wine against its category

The dotted line is the Grocery average. Past it, Sweet Wine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Wine 264K times last year and spent an estimated £179K. The top 5 brands take 99% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
7.7%
Market size, estimated
£179Ka year
Peak month
December10.8× the quietest month
Top search term
echo falls55K searches a year

02 · Price

A sale here is worth £8.79.

Listings sell for £8.79 on average, from £4.02 to £42.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £8.79 that is £13K to £18K a year per listing.

Average price
£8.79under the $15 to $100 sweet spot
Price range
£4.02–£42.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Beer, Wine & Spirits. It carries 292 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#176in Beer, Wine & Spirits
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Sweet Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Echo Falls51%
  • MARTINI28%
  • GIFT CREATION14%
  • Marchesini3%
  • i heart Wines3%
  • Carlo Rossi1%
  • Open — no brand owns it (0%)

Demand

Sweet Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Sweet Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echo falls55K/yr
  • asti47K/yr
  • blue echo falls14K/yr
  • sweet wine21K/yr
  • asti martini27K/yr
  • echo falls fruit fusion10K/yr
  • asti spumante22K/yr
  • martini asti18K/yr
  • blue echo falls wine5K/yr
  • echo falls blue raspberry wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.16

Cork won't budge

Sweetness20%+0.17

Too sweet, not sure if this should be classified as wine

Alcohol Content17%+0.44

You cant really taste the alcohol which can be deceiving

Not the advertised alcohol percentage

Value For Money10%−0.01

Find cheaper

Advertised Vs Actual Product10%−0.01

only 9.5% so misleading information

Love

Taste-Overall33%+3.79

Taste is amazing

Great taste

Alcohol Flavor25%−0.18

Nice wine

I like this wine

Wine is lovely

Sweetness22%+0.17

Best sweet wine

Im a sweet kind of wine lady

Flavor6%+0.51

Love the flavour

FAQ

Common Sweet Wine questions

Answered from the same tracked data.