Sweet Vermouth
a concentrated shelf (top 5 take 87% of clicks) — Sweet Vermouth doesn't clear our bar today.
Flapen Score
Is Sweet Vermouth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sweet Vermouth is a £253K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Sweet Vermouth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.9% over the last 90 days and 16.7% of searches end in a purchase.
£253K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 9 products
Top Sweet Vermouth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Punt e Mes Vermouth 75cl 16% ABV Italian Red Vermouth Carpano Bitter Infusion of Up to 50 Herbs Ideal in Negroni or Mi-To Cocktail Original Recipe from 1870 Gift Idea
- Price
- £12.46
- Rating
- 4.7/5
- Reviews
- 1,033
- Age
- 15y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
- Price
- £20.77
- Rating
- 4.8/5
- Reviews
- 790
- Age
- 13y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago
Trending
90-day click momentum
Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 11y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago

Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 7y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Newest
by launch date
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 7y ago

Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 11y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
- Price
- £20.77
- Rating
- 4.8/5
- Reviews
- 790
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
42
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
6%
- MARTINI48%
- Punt E Mes16%
- Cinzano13%
- ANTICA FORMULA7%
- Cocchi6%
- Campari5%
- Open — no brand owns it (2 brands, 6%)
Sweet Vermouth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Sweet Vermouth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sweet vermouth27K/yr
- martini rosso33K/yr
- vermouth rosso20K/yr
- red vermouth14K/yr
- punt e mes vermouth5K/yr
- martini rosso vermouth5K/yr
- sweet red vermouth3K/yr
- punt e mes2K/yr
What reviews say buyers love and hate about Sweet Vermouth
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Very distinctive taste”
“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”
“it is very distinguishable even when mixed”
“Same as always”
“If you haven't tried it, rosso is quite a sweet, versatile drink”
What buyers complain about
61% of reviews“It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight”
“Shame it's not a bigger bottle”
Common Sweet Vermouth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









