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Sweet Vermouth

Fail

The top 5 products take 87% of clicks, so Sweet Vermouth is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£253K/yr108K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
87%top-5 click share · 8 brands · 42 sellers

Flapen Score

Sweet Vermouth against its category

The dotted line is the Grocery average. Past it, Sweet Vermouth is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Vermouth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Vermouth 108K times last year and spent an estimated £253K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
16.7%
Market size, estimated
£253Ka year
Peak month
December3.1× the quietest month
Top search term
sweet vermouth27K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £7.64 to £25.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £13.99 that is £17K to £21K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£7.64–£25.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£17K–£21K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Beer, Wine & Spirits. It carries 1,120 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Beer, Wine & Spirits
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,120per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Sweet Vermouth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£38K£76K£114K£152K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • MARTINI48%
  • Punt E Mes16%
  • Cinzano13%
  • ANTICA FORMULA7%
  • Cocchi6%
  • Campari5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Sweet Vermouth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Sweet Vermouth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet vermouth27K/yr
  • martini rosso33K/yr
  • vermouth rosso20K/yr
  • red vermouth14K/yr
  • punt e mes vermouth5K/yr
  • martini rosso vermouth5K/yr
  • sweet red vermouth3K/yr
  • punt e mes2K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Vermouth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.01

It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight

unfortunately not what it used to be tastes weak to what it used to

Size-Overall11%+0.30

Shame it's not a bigger bottle

Love

Taste-Overall19%−0.01

Very distinctive taste

Herby nice pre meal drink

Unique and delicious

Value For Money17%+1.55

the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here

Brilliant value

Blend/Ratio15%−0.06

it is very distinguishable even when mixed

Good in Begroni

Advertised Vs Actual Product11%+0.98

Same as always

Sweetness9%+0.80

If you haven't tried it, rosso is quite a sweet, versatile drink

A bit sweet

FAQ

Common Sweet Vermouth questions

Answered from the same tracked data.