sweet vermouth
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.99avg listing price — sweet spot $15–$100
Review moat
Good1,119.56avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.64–£25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£253K£253K/yr · 108K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, sweet vermouth is a £253K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sweet vermouth market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £210K–£280K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
42
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
6%
- MARTINI48%
- Punt E Mes16%
- Cinzano13%
- ANTICA FORMULA7%
- Cocchi6%
- Campari5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top sweet vermouth search terms
- sweet vermouth27K/yr
- martini rosso33K/yr
- vermouth rosso20K/yr
- red vermouth14K/yr
- punt e mes vermouth5K/yr
- martini rosso vermouth5K/yr
- sweet red vermouth3K/yr
- punt e mes2K/yr
Top sweet vermouth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.864.7★248 rev
Punt e Mes Vermouth 75cl 16% ABV Italian Red Vermouth Carpano Bitter Infusion of Up to 50 Herbs Ideal in Negroni or Mi-To Cocktail Original Recipe from 1870 Gift Idea
Punt E Mes£12.464.7★1,033 rev
Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
Cinzano£7.644.7★1,475 rev
Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
Cocchi£20.774.8★790 rev
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
Campari£13.314.8★4,470 rev
Newest
by launch dateMARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.86248 rev
Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth
Discarded£14.14129 rev
Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
ANTICA FORMULA£11.12413 rev
Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
Cinzano£7.641,475 rev
Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
Cocchi£20.77790 rev
Trending
90-day click momentumCarpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
ANTICA FORMULA£11.124.8★
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
Campari£13.314.8★
Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth
Discarded£14.144.5★
Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
Cinzano£7.644.7★
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.864.7★
What buyers say about sweet vermouth
What buyers praise and complain about, mined from review topics.What buyers love
“Very distinctive taste”
“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”
“it is very distinguishable even when mixed”
“Same as always”
“If you haven't tried it, rosso is quite a sweet, versatile drink”
“aromatic”
“Works brilliantly in cocktails”
“ok. Better than shop brands”
What buyers complain about
“It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight”
“Shame it's not a bigger bottle”
Common questions
- Is sweet vermouth profitable to sell on Amazon United Kingdom?
- The niche generates £253K/yr across 9 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the sweet vermouth niche?
- 8 brands and 42 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sweet vermouth?
- Top complaints mined from reviews: Taste-Overall, Size-Overall. The return rate is 0.3%.
- When does demand for sweet vermouth peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the sweet vermouth niche?
- Listings span £7.64–£25.25; the average listing price is £13.99 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.