Sweet Vermouth
FailThe top 5 products take 87% of clicks, so Sweet Vermouth is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £253K/yr108K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 87%top-5 click share · 8 brands · 42 sellers
Flapen Score
Sweet Vermouth against its category
The dotted line is the Grocery average. Past it, Sweet Vermouth is stronger. Inside it, weaker.
Market
The Sweet Vermouth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Vermouth 108K times last year and spent an estimated £253K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £253Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- sweet vermouth27K searches a year
02 · Price
A sale here is worth £13.99.
Listings sell for £13.99 on average, from £7.64 to £25.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £13.99 that is £17K to £21K a year per listing.
- Average price
- £13.99under the $15 to $100 sweet spot
- Price range
- £7.64–£25.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Beer, Wine & Spirits. It carries 1,120 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Beer, Wine & Spirits
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,120per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Sweet Vermouth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Punt e Mes Vermouth 75cl 16% ABV Italian Red Vermouth Carpano Bitter Infusion of Up to 50 Herbs Ideal in Negroni or Mi-To Cocktail Original Recipe from 1870 Gift Idea
- Price
- £12.46
- Rating
- 4.7/5
- Reviews
- 1,033
- Age
- 15y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
- Price
- £20.77
- Rating
- 4.8/5
- Reviews
- 790
- Age
- 13y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago
Trending
90-day click momentum
Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 11y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago

Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 7y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Newest
by launch date
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 7y ago

Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 11y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
- Price
- £20.77
- Rating
- 4.8/5
- Reviews
- 790
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
42
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
6%
- MARTINI48%
- Punt E Mes16%
- Cinzano13%
- ANTICA FORMULA7%
- Cocchi6%
- Campari5%
- Open — no brand owns it (2 brands, 6%)
Demand
Sweet Vermouth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Sweet Vermouth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sweet vermouth27K/yr
- martini rosso33K/yr
- vermouth rosso20K/yr
- red vermouth14K/yr
- punt e mes vermouth5K/yr
- martini rosso vermouth5K/yr
- sweet red vermouth3K/yr
- punt e mes2K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Vermouth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight
unfortunately not what it used to be tastes weak to what it used to
Shame it's not a bigger bottle
Love
Very distinctive taste
Herby nice pre meal drink
Unique and delicious
the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here
Brilliant value
it is very distinguishable even when mixed
Good in Begroni
Same as always
If you haven't tried it, rosso is quite a sweet, versatile drink
A bit sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Vermouth questions
Answered from the same tracked data.









