Skip to content

Sweet Vermouth

a concentrated shelf (top 5 take 87% of clicks) — Sweet Vermouth doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 47Growth 18Conversion 98Competition 11Returns 99Price range 58Avg price 67Brand share 27Review moat 60Quality gap 18
This niche Category average

Is Sweet Vermouth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweet Vermouth is a £253K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Sweet Vermouth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.9% over the last 90 days and 16.7% of searches end in a purchase.

£253K

revenue / yr

Units sold / yr20K
Search volume / yr-14.9%108K
Conversion rate16.7%
Avg price£13.99

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 42
Top-5 product click share87%
Open market11%
Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews1,120

Top Sweet Vermouth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£38K£76K£114K£152K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • MARTINI48%
  • Punt E Mes16%
  • Cinzano13%
  • ANTICA FORMULA7%
  • Cocchi6%
  • Campari5%
  • Open — no brand owns it (2 brands, 6%)

Sweet Vermouth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR16.7%Products9Brands8Top 5 Brands89%OOS Rate0.0%Rating4.7★Reviews1,120Avg BSR#14
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Sweet Vermouth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sweet vermouth27K/yr
  • martini rosso33K/yr
  • vermouth rosso20K/yr
  • red vermouth14K/yr
  • punt e mes vermouth5K/yr
  • martini rosso vermouth5K/yr
  • sweet red vermouth3K/yr
  • punt e mes2K/yr

What reviews say buyers love and hate about Sweet Vermouth

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall19%

Very distinctive taste

Value For Money17%

the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here

Blend/Ratio15%

it is very distinguishable even when mixed

Advertised Vs Actual Product11%

Same as always

Sweetness9%

If you haven't tried it, rosso is quite a sweet, versatile drink

What buyers complain about

61% of reviews
Taste-Overall50%

It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight

Size-Overall11%

Shame it's not a bigger bottle

Common Sweet Vermouth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweet Vermouth 45/100 on Amazon United Kingdom — Skip it. The niche generates £253K/yr across 9 tracked products. Search demand moved -14.9% over the last 90 days.
Search demand for Sweet Vermouth on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.