Sweet Potato
FailThe top 5 brands take 100% of clicks, so Sweet Potato is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £355K/yr446K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 28 sellers
Flapen Score
Sweet Potato against its category
The dotted line is the Grocery average. Past it, Sweet Potato is stronger. Inside it, weaker.
Market
The Sweet Potato market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Potato 446K times last year and spent an estimated £355K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 36.5% of those searches ended in a purchase.
Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 36.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.
- Searches, last 12 months
- 446K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 36.5%
- Market size, estimated
- £355Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- sweet potatoes298K searches a year
02 · Price
A sale here is worth £2.18.
Listings sell for £2.18 on average, from £1.19 to £3.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £2.18 that is £13K to £17K a year per listing.
- Average price
- £2.18under the $15 to $100 sweet spot
- Price range
- £1.19–£3.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 748 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #3in Fresh & Chilled
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Sweet Potato products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Sweet Potatoes 1kg
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 9y ago

by Amazon Sweet Potatoes 1kg
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 4y ago

Strong Roots Sweet Potato Fries 500g (Frozen)
- Price
- £3.11
- Rating
- 4.5/5
- Reviews
- 1,381
- Age
- 8y ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago

Morrisons Sweet Potato Chunks 500g
- Price
- £1.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Morrisons Sweet Potato Chunks 500g
- Price
- £1.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons Sweet Potatoes 1kg
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 9y ago

Strong Roots Sweet Potato Hash Brown 350g (Frozen)
- Price
- £3.12
- Rating
- 4.2/5
- Reviews
- 471
- Age
- 4y ago

Albert Bartlett Sweet Potato Fries 300g
- Price
- £2.19
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 2y ago

Strong Roots Sweet Potato Fries 500g (Frozen)
- Price
- £3.11
- Rating
- 4.5/5
- Reviews
- 1,381
- Age
- 8y ago
Newest
by launch date
Morrisons Sweet Potato Chunks 500g
- Price
- £1.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago

Albert Bartlett Sweet Potato Fries 300g
- Price
- £2.19
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 2y ago

by Amazon Sweet Potatoes 1kg
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 4y ago

Strong Roots Sweet Potato Hash Brown 350g (Frozen)
- Price
- £3.12
- Rating
- 4.2/5
- Reviews
- 471
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
28
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Morrisons58%
- by Amazon22%
- STRONG ROOTS15%
- Albert Bartlett4%
- Open — no brand owns it (0%)
Demand
Sweet Potato search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.0×
Search terms
Top Sweet Potato search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sweet potatoes298K/yr
- sweet potato85K/yr
- sweet potato fries39K/yr
- frozen sweet potato10K/yr
- sweet potato chips6K/yr
- sweet potatoe5K/yr
- sweet potatoes fresh4K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Potato
We read the reviews and the return reasons for every product selling here.
“Portion size isn't that great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Potato questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









