How competitive is the Sweet Potato niche on Amazon United Kingdom?

4 brands and 28 sellers compete in Sweet Potato on Amazon United Kingdom. The top 5 Sweet Potato products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sweet Potato?

Sweet Potato buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sweet Potato niche?

Sweet Potato sells for £2.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£3.13. The average incumbent carries 748 reviews — the moat a new listing must climb.

Sweet Potato

brand-locked demand (top 5 brands take 100% of clicks) — Sweet Potato doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sweet Potato profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweet Potato is a £355K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Sweet Potato: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.4% over the last 90 days and 36.5% of searches end in a purchase.

£355K

revenue / yr

Units sold / yr125K

Search volume / yr-31.4%446K

Conversion rate36.5%

Avg price£2.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 28

Top-5 product click share87%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Sweet Potato products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Sweet Potatoes 1kg

Price: £1.55
Rating: 4.6/5
Reviews: 2,040
Age: 9y ago

by Amazon Sweet Potatoes 1kg

Price: £1.19
Rating: 4.6/5
Reviews: 1,054
Age: 4y ago

Strong Roots Sweet Potato Fries 500g (Frozen)

Price: £3.11
Rating: 4.5/5
Reviews: 1,381
Age: 8y ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary

Price: £1.85
Rating: 4.4/5
Reviews: 210
Age: 1y ago

Morrisons Sweet Potato Chunks 500g

Price: £1.59
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Newest

by launch date

Morrisons Sweet Potato Chunks 500g

Price: £1.59
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary

Price: £1.85
Rating: 4.4/5
Reviews: 210
Age: 1y ago

Albert Bartlett Sweet Potato Fries 300g

Price: £2.19
Rating: 4.4/5
Reviews: 113
Age: 2y ago

by Amazon Sweet Potatoes 1kg

Price: £1.19
Rating: 4.6/5
Reviews: 1,054
Age: 4y ago

Strong Roots Sweet Potato Hash Brown 350g (Frozen)

Price: £3.12
Rating: 4.2/5
Reviews: 471
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Morrisons58%
by Amazon22%
STRONG ROOTS15%
Albert Bartlett4%
Open — no brand owns it (0%)

Sweet Potato demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume446KCVR36.5%Products9Brands4Top 5 Brands100%OOS Rate4.3%Rating4.5★Reviews748Avg BSR#3

Peak months: Jan, Feb · busiest ÷ quietest = 4.0×

Top Sweet Potato search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sweet potatoes298K/yr -36.7%33.3% conv.
sweet potato85K/yr -30.6%22.1% conv.
sweet potato fries39K/yr +6.5%22.4% conv.
frozen sweet potato10K/yr +1.5%5.0% conv.
sweet potato chips6K/yr -4.2%2.5% conv.
sweet potatoe5K/yr -48.3%24.3% conv.
sweet potatoes fresh4K/yr -82.8%12.3% conv.

What reviews say buyers love and hate about Sweet Potato

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall22%

“Yummy and easy to cook”

Sweetness19%

“Great pick of sweet potatoes”

Freshness18%

“Nice and fresh”

Health Benefits-Overall6%

“Very nutritious I always buy”

Flavor5%

“Each one was firm, with no signs of spoilage, and the flavour was rich and comforting”

What buyers complain about

57% of reviews

Size-Overall17%

“Portion size isn't that great”

Durability12%

“didnt last long in fridge”

Taste-Overall10%

“Not my personal taste”

Stale/Rotten/Spoiled7%

“Don't stay fresh long”

Value For Money5%

“A little expensive for size”

Common Sweet Potato questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweet Potato 39/100 on Amazon United Kingdom — Skip it. The niche generates £355K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -31.4% over the last 90 days.