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Sweet Potato

Fail

The top 5 brands take 100% of clicks, so Sweet Potato is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£355K/yr446K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
87%top-5 click share · 4 brands · 28 sellers

Flapen Score

Sweet Potato against its category

The dotted line is the Grocery average. Past it, Sweet Potato is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Potato market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Potato 446K times last year and spent an estimated £355K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

36.5% of searches ended in a purchase last week.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 36.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
36.5%
Market size, estimated
£355Ka year
Peak month
January4.0× the quietest month
Top search term
sweet potatoes298K searches a year

02 · Price

A sale here is worth £2.18.

Listings sell for £2.18 on average, from £1.19 to £3.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £2.18 that is £13K to £17K a year per listing.

Average price
£2.18under the $15 to $100 sweet spot
Price range
£1.19–£3.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 748 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#3in Fresh & Chilled
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
748per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£53K£107K£160K£213K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Morrisons58%
  • by Amazon22%
  • STRONG ROOTS15%
  • Albert Bartlett4%
  • Open — no brand owns it (0%)

Demand

Sweet Potato search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.0×

Search terms

Top Sweet Potato search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet potatoes298K/yr
  • sweet potato85K/yr
  • sweet potato fries39K/yr
  • frozen sweet potato10K/yr
  • sweet potato chips6K/yr
  • sweet potatoe5K/yr
  • sweet potatoes fresh4K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Potato

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.12

Portion size isn't that great

Too small for baking

Size of a piece is quite small and it seems to me that potatoes were not very ripe, very young

Durability12%−0.10

didnt last long in fridge

Went mouldy in less than a week

Taste-Overall10%+0.97

Not my personal taste

I find the taste of powdered garlic too overwhelming

Stale/Rotten/Spoiled7%−0.06

Don't stay fresh long

Value For Money5%−0.01

A little expensive for size

Love

Taste-Overall22%+0.97

Yummy and easy to cook

Just delicious and fresh

Really Lovely, nice taste

Sweetness19%+0.69

Great pick of sweet potatoes

Delicious & Nutritious Sweet Potatoes

Sweet potato

Freshness18%+1.30

Nice and fresh

fresh nice taste and texture, lasted a while, good value

These sweet potatoes were perfectly fresh and naturally sweet

Health Benefits-Overall6%+0.64

Very nutritious I always buy

Great for making healthy fries

good healthy choice a little dry

Flavor5%+0.10

Each one was firm, with no signs of spoilage, and the flavour was rich and comforting

Lovely and flavourful love sweet potatos and always get good quality from Amazon fresh

The flavor of these sweet potatoes are loverly very soft when roasted around a chicken to get the flavor of the chicken aswell loverly

FAQ

Common Sweet Potato questions

Answered from the same tracked data.