Sweet Potato
FailThe top 5 brands take 100% of clicks, so Sweet Potato is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £355K/yr446K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 28 sellers
Flapen Score
Sweet Potato against its category
The dotted line is the Grocery average. Past it, Sweet Potato is stronger. Inside it, weaker.
Market
The Sweet Potato market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Potato 446K times last year and spent an estimated £355K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
36.5% of searches ended in a purchase last week.
Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 36.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.
- Searches, last 12 months
- 446K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 36.5%
- Market size, estimated
- £355Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- sweet potatoes298K searches a year
02 · Price
A sale here is worth £2.18.
Listings sell for £2.18 on average, from £1.19 to £3.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £2.18 that is £13K to £17K a year per listing.
- Average price
- £2.18under the $15 to $100 sweet spot
- Price range
- £1.19–£3.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 748 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #3in Fresh & Chilled
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Sweet Potato products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Sweet Potatoes 1kg
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 9y ago

by Amazon Sweet Potatoes 1kg
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 4y ago

Strong Roots Sweet Potato Fries 500g (Frozen)
- Price
- £3.11
- Rating
- 4.5/5
- Reviews
- 1,381
- Age
- 8y ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago

Morrisons Sweet Potato Chunks 500g
- Price
- £1.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
90-day click momentum
Morrisons Sweet Potato Chunks 500g
- Price
- £1.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons Sweet Potatoes 1kg
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 9y ago

Strong Roots Sweet Potato Hash Brown 350g (Frozen)
- Price
- £3.12
- Rating
- 4.2/5
- Reviews
- 471
- Age
- 4y ago

Albert Bartlett Sweet Potato Fries 300g
- Price
- £2.19
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 2y ago

Strong Roots Sweet Potato Fries 500g (Frozen)
- Price
- £3.11
- Rating
- 4.5/5
- Reviews
- 1,381
- Age
- 8y ago
Newest
by launch date
Morrisons Sweet Potato Chunks 500g
- Price
- £1.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago

Albert Bartlett Sweet Potato Fries 300g
- Price
- £2.19
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 2y ago

by Amazon Sweet Potatoes 1kg
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 4y ago

Strong Roots Sweet Potato Hash Brown 350g (Frozen)
- Price
- £3.12
- Rating
- 4.2/5
- Reviews
- 471
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Morrisons58%
- by Amazon22%
- STRONG ROOTS15%
- Albert Bartlett4%
- Open — no brand owns it (0%)
Demand
Sweet Potato search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.0×
Search terms
Top Sweet Potato search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sweet potatoes298K/yr
- sweet potato85K/yr
- sweet potato fries39K/yr
- frozen sweet potato10K/yr
- sweet potato chips6K/yr
- sweet potatoe5K/yr
- sweet potatoes fresh4K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Potato
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Portion size isn't that great
Too small for baking
Size of a piece is quite small and it seems to me that potatoes were not very ripe, very young
didnt last long in fridge
Went mouldy in less than a week
Not my personal taste
I find the taste of powdered garlic too overwhelming
Don't stay fresh long
A little expensive for size
Love
Yummy and easy to cook
Just delicious and fresh
Really Lovely, nice taste
Great pick of sweet potatoes
Delicious & Nutritious Sweet Potatoes
Sweet potato
Nice and fresh
fresh nice taste and texture, lasted a while, good value
These sweet potatoes were perfectly fresh and naturally sweet
Very nutritious I always buy
Great for making healthy fries
good healthy choice a little dry
Each one was firm, with no signs of spoilage, and the flavour was rich and comforting
Lovely and flavourful love sweet potatos and always get good quality from Amazon fresh
The flavor of these sweet potatoes are loverly very soft when roasted around a chicken to get the flavor of the chicken aswell loverly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Potato questions
Answered from the same tracked data.









