Is sweet potato profitable to sell on Amazon United Kingdom?

The niche generates £355K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (39/100).

How competitive is the sweet potato niche?

4 brands and 28 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sweet potato?

Top complaints mined from reviews: Size-Overall, Durability, Taste-Overall. The return rate is 0.0%.

When does demand for sweet potato peak?

Demand peaks in Jan–Feb; the busiest month runs 4.0× the quietest.

What does it cost to enter the sweet potato niche?

Listings span £1.19–£3.13; the average listing price is £2.18 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.

sweet potato

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible36.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good748.22

avg incumbent reviews — the moat a new listing must climb

Market size

Good£355K

£355K/yr · 446K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£2.18

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.19–£3.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sweet potato is a £355K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sweet potato market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £218K–£273K; units × avg price
Conversion rate: 36.5%
Avg BSR: #3
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 4.3%
Avg brand age: 59 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Morrisons58%
by Amazon22%
STRONG ROOTS15%
Albert Bartlett4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 4.0×

Open Trend

Top sweet potato search terms

sweet potatoes298K/yr -36.7%33.3% conv.
sweet potato85K/yr -30.6%22.1% conv.
sweet potato fries39K/yr +6.5%22.4% conv.
frozen sweet potato10K/yr +1.5%5.0% conv.
sweet potato chips6K/yr -4.2%2.5% conv.
sweet potatoe5K/yr -48.3%24.3% conv.
sweet potatoes fresh4K/yr -82.8%12.3% conv.

All search terms

Top sweet potato products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Sweet Potatoes 1kg

Morrisons£1.554.6★2,040 rev

by Amazon Sweet Potatoes 1kg

by Amazon£1.194.6★1,054 rev

Strong Roots Sweet Potato Fries 500g (Frozen)

STRONG ROOTS£3.114.5★1,381 rev

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary

Morrisons£1.854.4★210 rev

Morrisons Sweet Potato Chunks 500g

Morrisons£1.595.0★1 rev

Newest

by launch date

Morrisons Sweet Potato Chunks 500g

Morrisons£1.591 rev

2mo ago

Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary

Morrisons£1.85210 rev

1y ago

Albert Bartlett Sweet Potato Fries 300g

Albert Bartlett£2.19113 rev

2y ago

by Amazon Sweet Potatoes 1kg

by Amazon£1.191,054 rev

4y ago

Strong Roots Sweet Potato Hash Brown 350g (Frozen)

STRONG ROOTS£3.12471 rev

4y ago

What buyers say about sweet potato

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Yummy and easy to cook”

Sweetness19%

“Great pick of sweet potatoes”

Freshness18%

“Nice and fresh”

Health Benefits-Overall6%

“Very nutritious I always buy”

Flavor5%

“Each one was firm, with no signs of spoilage, and the flavour was rich and comforting”

Crispiness5%

“they come out crisp”

Quality-Overall3%

“Great quality and taste”

Size-Overall3%

“Good size”

Advertised Vs Actual Product3%

“Was just as it said it was”

Cooking Instructions2%

“Otherwise the little chunks cook well in the air fryer”

What buyers complain about

Size-Overall17%

“Portion size isn't that great”

Durability12%

“didnt last long in fridge”

Taste-Overall10%

“Not my personal taste”

Stale/Rotten/Spoiled7%

“Don't stay fresh long”

Value For Money5%

“A little expensive for size”

Powdered/Crumbled3%

“I find the taste of powdered garlic too overwhelming”

Flavor3%