sweet chilli sauce
Skip itPrices mostly outside the sweet spot ($1.02–$9.22) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Good919.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay£261K£261K/yr · 626K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.00avg listing price — sweet spot $15–$100
Price range
Bad£1.02–£9.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweet chilli sauce is a £261K/yr Amazon United Kingdom market (626K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sweet chilli sauce market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £180K–£240K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #485
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
89
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
10%
- Blue Dragon58%
- Nando's17%
- HEINZ7%
- NANDO'S PERI-PERI3%
- THAI DRAGON3%
- Mae Ploy2%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Top sweet chilli sauce search terms
- sauce178K/yr
- sweet chilli sauce148K/yr
- sauces86K/yr
- condiments29K/yr
- cooking sauces25K/yr
- sweet chilli22K/yr
- chicken sauce18K/yr
- cooking sauce22K/yr
- perinaise14K/yr
- nandos perinaise mayo14K/yr
Top sweet chilli sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More
Blue Dragon£3.604.8★714 rev
Blue Dragon Thai Sweet Chilli Dipping Sauce 315g | Medium Heat | Perfect With Goujons Wraps Chicken Halloumi & More
Blue Dragon£2.564.7★125 rev
Nandos Mild Perinaise 265G
Nando's£2.034.7★964 rev
Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More
Blue Dragon£3.174.6★85 rev
Heinz Sweet Chilli Sauce 495g
HEINZ£3.194.7★143 rev
Newest
by launch date
Blue Dragon Reduced Sugar Thai Sweet Chilli Dipping Sauce 500g | Medium Heat | 35% Less Sugar | Perfect With Goujons Wraps Chicken Halloumi & More
Blue Dragon£3.3076 rev
Morrisons The Best Hot Honey Chilli Sauce 310G
Morrisons£2.1032 rev
Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More
Blue Dragon£2.2416 rev
by Amazon Tomato Ketchup 500ml
by Amazon£1.021,332 rev
Blue Dragon Sweet Chilli Sauce 250ml
Blue Dragon£2.277 rev
Trending
90-day click momentumBlue Dragon Sweet Chilli Sauce 250ml
Blue Dragon£2.274.5★
Nandos Hot Perinaise Peri-Peri Mayonnaise 465g
Nando's£2.884.6★
Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More
Blue Dragon£3.604.8★
Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More
Blue Dragon£3.174.6★
Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More
Blue Dragon£2.244.8★
What buyers say about sweet chilli sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing sauce”
“Competitive price”
“Amazing sauce”
“Nice and spicy”
“Good Balance of Sweetness and Heat”
“As nice as the famous brands”
“At last a proper sized useful”
“As described”
“easy to use”
“I'm happy that the manufacturers have managed to keep the same consistency and taste”
What buyers complain about
“I could barely taste it”
“Less sugar”
“It may be cheap”
“This bottle is massive”
“Much thicker consistency than some own brands”
“which makes me think there may be a quality issue”
“I can't say I really noticed any significant flavour difference between this”
“They won't last to long”
“Was very salty”
“It has a sour”
Common questions
- Is sweet chilli sauce profitable to sell on Amazon United Kingdom?
- The niche generates £261K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the sweet chilli sauce niche?
- 12 brands and 89 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in sweet chilli sauce?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for sweet chilli sauce peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the sweet chilli sauce niche?
- Listings span £1.02–£9.22; the average listing price is £3.00 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.