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Sweet Chilli Sauce

Fail

Prices span $1.02–$9.22, mostly outside the sweet spot, so Sweet Chilli Sauce is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£261K/yr626K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
61%top-5 click share · 12 brands · 89 sellers

Flapen Score

Sweet Chilli Sauce against its category

The dotted line is the Grocery average. Past it, Sweet Chilli Sauce is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Chilli Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Chilli Sauce 626K times last year and spent an estimated £261K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months
626K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
13.9%
Market size, estimated
£261Ka year
Peak month
May2.8× the quietest month
Top search term
sauce178K searches a year

02 · Price

A sale here is worth £3.00.

Listings sell for £3.00 on average, from £1.02 to £9.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.00 that is £5K to £6K a year per listing.

Average price
£3.00under the $15 to $100 sweet spot
Price range
£1.02–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #485 within Condiments & Sauces. It carries 920 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#485in Condiments & Sauces
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Sweet Chilli Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

89

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

10%

  • Blue Dragon58%
  • Nando's17%
  • HEINZ7%
  • NANDO'S PERI-PERI3%
  • THAI DRAGON3%
  • Mae Ploy2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Sweet Chilli Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Sweet Chilli Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sauce178K/yr
  • sweet chilli sauce148K/yr
  • sauces86K/yr
  • condiments29K/yr
  • cooking sauces25K/yr
  • sweet chilli22K/yr
  • chicken sauce18K/yr
  • cooking sauce22K/yr
  • perinaise14K/yr
  • nandos perinaise mayo14K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Chilli Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.13

I could barely taste it

just tastes like cheap sauce to me

Its red and kinda tastes of tomato

Sweetness12%−0.01

Less sugar

Too sweet

I know some people get a bit funny about sweeteners like sucralose

Value For Money8%+1.80

It may be cheap

it's not cheap exactly

Far to expensive

Size-Overall7%+0.88

This bottle is massive

Large bottle

I thought it was the bigger one

Thickness5%+0.19

Much thicker consistency than some own brands

It's thick

Buy this one not the thin sauce

Love

Taste-Overall35%−0.13

Amazing sauce

Delicious taste

Great tasting sauce

Value For Money19%+1.80

Competitive price

Good Value for money

Great value

Flavor9%+0.81

Amazing sauce

Really adds to flavour

Great flavour

Spiciness9%+0.11

Nice and spicy

Chilli sauce good

Good sauce

Sweetness6%−0.01

Good Balance of Sweetness and Heat

This sauce has a nice balance of sweetness and mild heat

was sweet without being too sweet

FAQ

Common Sweet Chilli Sauce questions

Answered from the same tracked data.