Sweet Chilli Sauce
FailPrices span $1.02–$9.22, mostly outside the sweet spot, so Sweet Chilli Sauce is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £261K/yr626K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 89 sellers
Flapen Score
Sweet Chilli Sauce against its category
The dotted line is the Grocery average. Past it, Sweet Chilli Sauce is stronger. Inside it, weaker.
Market
The Sweet Chilli Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Chilli Sauce 626K times last year and spent an estimated £261K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.
- Searches, last 12 months
- 626K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £261Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- sauce178K searches a year
02 · Price
A sale here is worth £3.00.
Listings sell for £3.00 on average, from £1.02 to £9.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.00 that is £5K to £6K a year per listing.
- Average price
- £3.00under the $15 to $100 sweet spot
- Price range
- £1.02–£9.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #485 within Condiments & Sauces. It carries 920 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #485in Condiments & Sauces
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 920per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Sweet Chilli Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More
- Price
- £3.60
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 13y ago

Blue Dragon Thai Sweet Chilli Dipping Sauce 315g | Medium Heat | Perfect With Goujons Wraps Chicken Halloumi & More
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 2y ago

Nandos Mild Perinaise 265G
- Price
- £2.03
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 9y ago

Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Heinz Sweet Chilli Sauce 495g
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 3y ago
Trending
estimated 90-day click momentum
Blue Dragon Sweet Chilli Sauce 250ml
- Price
- £2.27
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 1y ago

Nandos Hot Perinaise Peri-Peri Mayonnaise 465g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 703
- Age
- 3y ago

Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More
- Price
- £3.60
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 13y ago

Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.24
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
Blue Dragon Reduced Sugar Thai Sweet Chilli Dipping Sauce 500g | Medium Heat | 35% Less Sugar | Perfect With Goujons Wraps Chicken Halloumi & More
- Price
- £3.30
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 8mo ago

Morrisons The Best Hot Honey Chilli Sauce 310G
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago

Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.24
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

by Amazon Tomato Ketchup 500ml
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 1y ago

Blue Dragon Sweet Chilli Sauce 250ml
- Price
- £2.27
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
89
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
10%
- Blue Dragon58%
- Nando's17%
- HEINZ7%
- NANDO'S PERI-PERI3%
- THAI DRAGON3%
- Mae Ploy2%
- Open — no brand owns it (6 brands, 10%)
Demand
Sweet Chilli Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Search terms
Top Sweet Chilli Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sauce178K/yr
- sweet chilli sauce148K/yr
- sauces86K/yr
- condiments29K/yr
- cooking sauces25K/yr
- sweet chilli22K/yr
- chicken sauce18K/yr
- cooking sauce22K/yr
- perinaise14K/yr
- nandos perinaise mayo14K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Chilli Sauce
We read the reviews and the return reasons for every product selling here.
“I could barely taste it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Chilli Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









