Sweet Chilli Sauce
FailPrices span $1.02–$9.22, mostly outside the sweet spot, so Sweet Chilli Sauce is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £261K/yr626K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 89 sellers
Flapen Score
Sweet Chilli Sauce against its category
The dotted line is the Grocery average. Past it, Sweet Chilli Sauce is stronger. Inside it, weaker.
Market
The Sweet Chilli Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Chilli Sauce 626K times last year and spent an estimated £261K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.
- Searches, last 12 months
- 626K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £261Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- sauce178K searches a year
02 · Price
A sale here is worth £3.00.
Listings sell for £3.00 on average, from £1.02 to £9.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.00 that is £5K to £6K a year per listing.
- Average price
- £3.00under the $15 to $100 sweet spot
- Price range
- £1.02–£9.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #485 within Condiments & Sauces. It carries 920 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #485in Condiments & Sauces
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 920per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Sweet Chilli Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More
- Price
- £3.60
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 13y ago

Blue Dragon Thai Sweet Chilli Dipping Sauce 315g | Medium Heat | Perfect With Goujons Wraps Chicken Halloumi & More
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 2y ago

Nandos Mild Perinaise 265G
- Price
- £2.03
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 9y ago

Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Heinz Sweet Chilli Sauce 495g
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 3y ago
Trending
90-day click momentum
Blue Dragon Sweet Chilli Sauce 250ml
- Price
- £2.27
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 1y ago

Nandos Hot Perinaise Peri-Peri Mayonnaise 465g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 703
- Age
- 3y ago

Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More
- Price
- £3.60
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 13y ago

Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.24
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
Blue Dragon Reduced Sugar Thai Sweet Chilli Dipping Sauce 500g | Medium Heat | 35% Less Sugar | Perfect With Goujons Wraps Chicken Halloumi & More
- Price
- £3.30
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 8mo ago

Morrisons The Best Hot Honey Chilli Sauce 310G
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago

Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.24
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

by Amazon Tomato Ketchup 500ml
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 1y ago

Blue Dragon Sweet Chilli Sauce 250ml
- Price
- £2.27
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
89
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
10%
- Blue Dragon58%
- Nando's17%
- HEINZ7%
- NANDO'S PERI-PERI3%
- THAI DRAGON3%
- Mae Ploy2%
- Open — no brand owns it (6 brands, 10%)
Demand
Sweet Chilli Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Search terms
Top Sweet Chilli Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sauce178K/yr
- sweet chilli sauce148K/yr
- sauces86K/yr
- condiments29K/yr
- cooking sauces25K/yr
- sweet chilli22K/yr
- chicken sauce18K/yr
- cooking sauce22K/yr
- perinaise14K/yr
- nandos perinaise mayo14K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Chilli Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I could barely taste it
just tastes like cheap sauce to me
Its red and kinda tastes of tomato
Less sugar
Too sweet
I know some people get a bit funny about sweeteners like sucralose
It may be cheap
it's not cheap exactly
Far to expensive
This bottle is massive
Large bottle
I thought it was the bigger one
Much thicker consistency than some own brands
It's thick
Buy this one not the thin sauce
Love
Amazing sauce
Delicious taste
Great tasting sauce
Competitive price
Good Value for money
Great value
Amazing sauce
Really adds to flavour
Great flavour
Nice and spicy
Chilli sauce good
Good sauce
Good Balance of Sweetness and Heat
This sauce has a nice balance of sweetness and mild heat
was sweet without being too sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Chilli Sauce questions
Answered from the same tracked data.









