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Sweet Chilli Sauce

Fail

Prices span $1.02–$9.22, mostly outside the sweet spot, so Sweet Chilli Sauce is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£261K/yr626K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
61%top-5 click share · 12 brands · 89 sellers

Flapen Score

Sweet Chilli Sauce against its category

The dotted line is the Grocery average. Past it, Sweet Chilli Sauce is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Chilli Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Chilli Sauce 626K times last year and spent an estimated £261K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months
626K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
13.9%
Market size, estimated
£261Ka year
Peak month
May2.8× the quietest month
Top search term
sauce178K searches a year

02 · Price

A sale here is worth £3.00.

Listings sell for £3.00 on average, from £1.02 to £9.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.00 that is £5K to £6K a year per listing.

Average price
£3.00under the $15 to $100 sweet spot
Price range
£1.02–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #485 within Condiments & Sauces. It carries 920 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#485in Condiments & Sauces
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Sweet Chilli Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

89

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 97%

Open market

10%

  • Blue Dragon58%
  • Nando's17%
  • HEINZ7%
  • NANDO'S PERI-PERI3%
  • THAI DRAGON3%
  • Mae Ploy2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Sweet Chilli Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Sweet Chilli Sauce search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sauce178K/yr
  • sweet chilli sauce148K/yr
  • sauces86K/yr
  • condiments29K/yr
  • cooking sauces25K/yr
  • sweet chilli22K/yr
  • chicken sauce18K/yr
  • cooking sauce22K/yr
  • perinaise14K/yr
  • nandos perinaise mayo14K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Chilli Sauce

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“I could barely taste it”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sweet Chilli Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data