How competitive is the Sweet and Sour Sauce niche on Amazon United Kingdom?

12 brands and 72 sellers compete in Sweet and Sour Sauce on Amazon United Kingdom. The top 5 Sweet and Sour Sauce products take 43% of clicks and its top 5 brands hold 76% of demand.

What does it cost to enter the Sweet and Sour Sauce niche?

Sweet and Sour Sauce sells for £4.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.61–£19.71. The average incumbent carries 172 reviews — the moat a new listing must climb.

Sweet and Sour Sauce

Sweet and Sour Sauce shows low returns (0.0%), but pricing outside the sweet spot ($4.32 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sweet and Sour Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweet and Sour Sauce is a £64K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Sweet and Sour Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.5% over the last 90 days and 18.4% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr20K

Search volume / yr-9.5%80K

Conversion rate18.4%

Avg price£4.32

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers12 · 72

Top-5 product click share43%

Open market24%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Top Sweet and Sour Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Sweet and Sour Sauce 500g

Price: £1.20
Rating: 4.3/5
Reviews: 596
Age: 10y ago

Bens Original Sweet and Sour Sauce 450g

Price: £2.17
Rating: 4.5/5
Reviews: 241
Age: 15y ago

Lee Kum Kee Sweet and Sour Sauce Professional Range Bulk Size Vegan 2.3 kg (Pack of 1)

Price: £14.13
Rating: 4.2/5
Reviews: 483
Age: 13y ago

Bens Original Sweet and Sour Sauce with extra Pineapple 450 g

Price: £2.14
Rating: 4.6/5
Reviews: 469
Age: 10y ago

Sharwoods Sweet & Sour Stir-Fry Sauce 195 g Jar (1-Pack)

Price: £1.94
Rating: 4.3/5
Reviews: 104
Age: 10y ago

Newest

by launch date

Blue Dragon Sweet & Sour Stir Fry Sauce Sachets Pack of 12 (12 x 120g) - Mild Spice - Vegan No Artificial Flavours or Colours - Quick & Easy to Cook - Stir Fry Cooking Sauce

Price: £9.60
Rating: 4.5/5
Reviews: 174
Age: 5mo ago

Hellmanns Sweet & Sour Sauce squeeze bottle the perfect condiment for chicken nuggets 8x 250 ml

Price: £19.71
Rating: 4.0/5
Reviews: 20
Age: 10mo ago

Hellmanns Sweet & Sour Sauce 100% recyclable* squeeze bottle the perfect condiment for chicken nuggets 250 ml

Price: £2.50
Rating: 4.0/5
Reviews: 20
Age: 1y ago

Morrisons Sweet & Sour Chicken With Egg Fried Rice 400g

Price: £3.94
Rating: 4.5/5
Reviews: 35
Age: 1y ago

Morrisons Savers Sweet & Sour Sauce 440g

Price: £0.99
Rating: 4.2/5
Reviews: 57
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

14%

Morrisons21%
Ben's Original17%
Lee Kum Kee14%
Sharwood's12%
Uncle Ben's11%
Hellmann's11%
Open — no brand owns it (6 brands, 14%)

Sweet and Sour Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR18.4%Products31Brands12Top 5 Brands76%OOS Rate4.9%Rating4.4★Reviews172Avg BSR#70

Top Sweet and Sour Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sweet and sour sauce57K/yr -11.7%15.6% conv.
sweet and sour13K/yr +8.1%13.5% conv.
sweet & sour sauce3K/yr -10.5%6.7% conv.
sweet sour sauce3K/yr -16.7%7.3% conv.
chinese sweet and sour sauce3K/yr -30.0%3.9% conv.

What reviews say buyers love and hate about Sweet and Sour Sauce

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall25%

“Excellent tasting sauce”

Value For Money16%

“Good price”

Sour13%

“Excellent sweet n sour”

Flavor7%

“Great flavour”

Spiciness6%

“Best Sweet Chilli on the market”

What buyers complain about

56% of reviews

Sweetness11%

“Dont taste like sweet”

Sour11%

“sour sauces you get from your local Chinese take away”

Taste-Overall10%

“Mainly apricot jam”

Quality-Overall5%

“relatively cheap overall”

Stale/Rotten/Spoiled4%

“Bland”

Common Sweet and Sour Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweet and Sour Sauce 53/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -9.5% over the last 90 days.

Sweet and Sour Sauce buyers on Amazon United Kingdom complain most about Sweetness, Sour, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.