sweet and sour sauce
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.32 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Review moat
Great171.71avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£0.61–£19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 80K searches
Avg price
Bad£4.32avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweet and sour sauce is a £64K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sweet and sour sauce market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £65K–£86K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 4.9%
- Avg brand age
- 69 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
72
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
14%
- Morrisons21%
- Ben's Original17%
- Lee Kum Kee14%
- Sharwood's12%
- Uncle Ben's11%
- Hellmann's11%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 38 weeks — -9.5% search growth over the last 90 days.Top sweet and sour sauce search terms
- sweet and sour sauce57K/yr
- sweet and sour13K/yr
- sweet & sour sauce3K/yr
- sweet sour sauce3K/yr
- chinese sweet and sour sauce3K/yr
Top sweet and sour sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Sweet and Sour Sauce 500g
Morrisons£1.204.3★596 rev
Bens Original Sweet and Sour Sauce 450g
Uncle Ben's£2.174.5★241 rev
Lee Kum Kee Sweet and Sour Sauce Professional Range Bulk Size Vegan 2.3 kg (Pack of 1)
Lee Kum Kee£14.134.2★483 rev
Bens Original Sweet and Sour Sauce with extra Pineapple 450 g
Ben's Original£2.144.6★469 rev
Sharwoods Sweet & Sour Stir-Fry Sauce 195 g Jar (1-Pack)
Sharwood's£1.944.3★104 rev
Newest
by launch date
Blue Dragon Sweet & Sour Stir Fry Sauce Sachets Pack of 12 (12 x 120g) - Mild Spice - Vegan No Artificial Flavours or Colours - Quick & Easy to Cook - Stir Fry Cooking Sauce
Blue Dragon£9.60174 rev
Hellmanns Sweet & Sour Sauce squeeze bottle the perfect condiment for chicken nuggets 8x 250 ml
Hellmann's£19.7120 rev
Hellmanns Sweet & Sour Sauce 100% recyclable* squeeze bottle the perfect condiment for chicken nuggets 250 ml
Hellmann's£2.5020 rev
Morrisons Sweet & Sour Chicken With Egg Fried Rice 400g
Morrisons£3.9435 rev
Morrisons Savers Sweet & Sour Sauce 440g
Morrisons£0.9957 rev
Trending
90-day click momentumBlue Dragon Sweet & Sour Stir Fry Sauce Sachets Pack of 12 (12 x 120g) - Mild Spice - Vegan No Artificial Flavours or Colours - Quick & Easy to Cook - Stir Fry Cooking Sauce
Blue Dragon£9.604.5★
Hellmanns Sweet & Sour Sauce 100% recyclable* squeeze bottle the perfect condiment for chicken nuggets 250 ml
Hellmann's£2.504.0★
Morrisons Sweet & Sour Chicken With Egg Fried Rice 400g
Morrisons£3.944.5★
Hellmanns Sweet & Sour Sauce squeeze bottle the perfect condiment for chicken nuggets 8x 250 ml
Hellmann's£19.714.0★
Bens Original Sweet and Sour Sauce 450g
Uncle Ben's£2.174.5★
What buyers say about sweet and sour sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent tasting sauce”
“Good price”
“Excellent sweet n sour”
“Great flavour”
“Best Sweet Chilli on the market”
“Overall, a decent product, though the price of convenience is quite high here, as even Blue Dragon sell a bottled version of this sauce which is much cheaper”
“perfectly balanced with sweet”
“good size”
“Quick and easy”
“As described”
What buyers complain about
“Dont taste like sweet”
“sour sauces you get from your local Chinese take away”
“Mainly apricot jam”
“relatively cheap overall”
“Bland”
“Not gourmet,”
“I hate wasting money”
“Getting less content by the minute”
“This bottle is massive”
“Much thicker consistency than some own brands”
Common questions
- Is sweet and sour sauce profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sweet and sour sauce niche?
- 12 brands and 72 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in sweet and sour sauce?
- Top complaints mined from reviews: Sweetness, Sour, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the sweet and sour sauce niche?
- Listings span £0.61–£19.71; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.