Sushi Rice
FailDemand is soft, at -19.0% this quarter, so Sushi Rice is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £237K/yr181K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 27 sellers
Flapen Score
Sushi Rice against its category
The dotted line is the Grocery average. Past it, Sushi Rice is stronger. Inside it, weaker.
Market
The Sushi Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sushi Rice 181K times last year and spent an estimated £237K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £237Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- sushi rice163K searches a year
02 · Price
A sale here is worth £7.84.
Listings sell for £7.84 on average, from £1.97 to £25.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.84 that is £8K to £10K a year per listing.
- Average price
- £7.84under the $15 to $100 sweet spot
- Price range
- £1.97–£25.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Rice, Pasta & Pulses. It carries 451 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Rice, Pasta & Pulses
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 451per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Sushi Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago

Yutaka Koshi Rice 5kg | Premium Grade Japanese Short Grain Rice | Authentic Japanese Rice Round Grain | Perfect for sushi rice sticky rice and everyday Asian cooking
- Price
- £13.89
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 6y ago

HARUKA Sushi Rice 1kg
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 13y ago

I Sushi Premium Sushi Rice 5kg
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 2,943
- Age
- 8y ago
Trending
estimated 90-day click momentum
Akira Sushi Rice 1Kg
- Price
- £3.50
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2mo ago

AKSOY Premium Quality Sushi Rice 1 KG || Japanese Style Short Grain Rice Perfectly Sticky Pantry Staple Non-GMO
- Price
- £2.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Aksoy Premium Sushi Rice 5KG | Authentic Japanese-Style Short Grain Rice | Perfect Texture for Sushi & Asian Dishes | Non-GMO Soft & Sticky | Ideal for Rolls Nigiri Onigiri (Pack may vary)
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 5y ago

Eat Wholesome Sushi Rice Seasoning 500 ml
- Price
- £5.49
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 4y ago
Newest
by launch date
Akira Sushi Rice 1Kg
- Price
- £3.50
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Tiger Tiger Sushi Rice 10kg Authentic Japanese Short Grain Rice for Sushi Onigiri & Asian Dishes Premium Sushi Rice 10 kg Bag
- Price
- £18.57
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 8mo ago

Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago

Emma Basic - Koshi Haruki Sushi Rice 5kg | Superior Grade | Gluten Free | Sticky | Perfect for sushi rice and everyday Asian cooking
- Price
- £12.59
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
27
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
11%
- Yutaka37%
- Emma Basic27%
- AKSOY8%
- Haruka7%
- I-Sushi7%
- TIGER SUSHI3%
- Open — no brand owns it (6 brands, 11%)
Demand
Sushi Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sushi Rice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sushi rice163K/yr
- sushi rice 5kg6K/yr
- sushi rice 10kg8K/yr
- sushi rice 1kg4K/yr
Reviews and returns
What reviews say buyers love and hate about Sushi Rice
We read the reviews and the return reasons for every product selling here.
“I would not recommend, so tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sushi Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









