Sushi Rice
soft demand (-19.0% this quarter) — Sushi Rice doesn't clear our bar today.
Flapen Score
Is Sushi Rice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sushi Rice is a £237K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.
Sushi Rice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.0% over the last 90 days and 16.7% of searches end in a purchase.
£237K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Sushi Rice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago
Yutaka Koshi Rice 5kg | Premium Grade Japanese Short Grain Rice | Authentic Japanese Rice Round Grain | Perfect for sushi rice sticky rice and everyday Asian cooking
- Price
- £13.89
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 6y ago
HARUKA Sushi Rice 1kg
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 13y ago
I Sushi Premium Sushi Rice 5kg
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 2,943
- Age
- 8y ago
Trending
90-day click momentum
Akira Sushi Rice 1Kg
- Price
- £3.50
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2mo ago
AKSOY Premium Quality Sushi Rice 1 KG || Japanese Style Short Grain Rice Perfectly Sticky Pantry Staple Non-GMO
- Price
- £2.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Aksoy Premium Sushi Rice 5KG | Authentic Japanese-Style Short Grain Rice | Perfect Texture for Sushi & Asian Dishes | Non-GMO Soft & Sticky | Ideal for Rolls Nigiri Onigiri (Pack may vary)
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 5y ago
Eat Wholesome Sushi Rice Seasoning 500 ml
- Price
- £5.49
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 4y ago
Newest
by launch dateAkira Sushi Rice 1Kg
- Price
- £3.50
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2mo ago
Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Tiger Tiger Sushi Rice 10kg Authentic Japanese Short Grain Rice for Sushi Onigiri & Asian Dishes Premium Sushi Rice 10 kg Bag
- Price
- £18.57
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 8mo ago
Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago
Emma Basic - Koshi Haruki Sushi Rice 5kg | Superior Grade | Gluten Free | Sticky | Perfect for sushi rice and everyday Asian cooking
- Price
- £12.59
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
27
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Yutaka37%
- Emma Basic27%
- AKSOY8%
- Haruka7%
- I-Sushi7%
- TIGER SUSHI3%
- Open — no brand owns it (6 brands, 11%)
Sushi Rice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Sushi Rice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sushi rice163K/yr
- sushi rice 5kg6K/yr
- sushi rice 10kg8K/yr
- sushi rice 1kg4K/yr
What reviews say buyers love and hate about Sushi Rice
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Great taste”
“Good Quality Product”
“Easy to cook following the simple instructions”
“Excellent value for money”
“Great tast and flavour”
What buyers complain about
77% of reviews“I would not recommend, so tasteless”
“Disappointing quality”
“expensive”
“This bag is massive”
“smells awful”
Common Sushi Rice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
