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Sushi Rice

Fail

Demand is soft, at -19.0% this quarter, so Sushi Rice is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£237K/yr181K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
65%top-5 click share · 12 brands · 27 sellers

Flapen Score

Sushi Rice against its category

The dotted line is the Grocery average. Past it, Sushi Rice is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sushi Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sushi Rice 181K times last year and spent an estimated £237K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
16.7%
Market size, estimated
£237Ka year
Peak month
May1.5× the quietest month
Top search term
sushi rice163K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £1.97 to £25.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.84 that is £8K to £10K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£1.97–£25.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Rice, Pasta & Pulses. It carries 451 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#49in Rice, Pasta & Pulses
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
451per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Sushi Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£95K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Yutaka37%
  • Emma Basic27%
  • AKSOY8%
  • Haruka7%
  • I-Sushi7%
  • TIGER SUSHI3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Sushi Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sushi Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sushi rice163K/yr
  • sushi rice 5kg6K/yr
  • sushi rice 10kg8K/yr
  • sushi rice 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Sushi Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+0.71

I would not recommend, so tasteless

Plastic taste

really bad taste

Quality-Overall11%+0.20

Disappointing quality

Poor quality, unedible

Lower quality than before

Value For Money10%+0.08

expensive

nothing extraordinary for the price

definitely not worth the price

Size-Overall9%−0.05

This bag is massive

short by 1/4

Smell9%−0.08

smells awful

This had a plastic smell

it SMELLS so bad

Love

Taste-Overall26%+0.71

Great taste

Good Rice

Great Japanese rice taste

Quality-Overall21%+0.20

Good Quality Product

good quality sushi rice

This rice seems good quality to us

Cooking Instructions10%+1.60

Easy to cook following the simple instructions

has a nice shine when cooked

cooks great and and has a lovely taste

Value For Money10%+0.08

Excellent value for money

Good value

its really worth the price

Flavor6%+0.31

Great tast and flavour

locking the flavour it normally has

Perfect sushi rice

FAQ

Common Sushi Rice questions

Answered from the same tracked data.