sushi making kit
Worth a lookShows low returns (0.3%), but soft demand (-27.8% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good673avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.13–£23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£171K£171K/yr · 293K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sushi making kit is a £171K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sushi making kit market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £159K–£190K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #2,774
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 6.3%
- Avg brand age
- 34 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
58
Top-5 brand share
51%
Top 20: 98%
Top-5 click share
43%
Top 20: 93%
Open market
42%
- Seba Garden15%
- MLRYH11%
- THP DEALS11%
- Bowltiful8%
- liamasum7%
- Feng Shui Gift Shop7%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -27.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top sushi making kit search terms
- sushi making kit234K/yr
- sushi kit36K/yr
- sushi set11K/yr
- sushi kit sushi making set5K/yr
- sushi making4K/yr
- sushi making kit with ingredients4K/yr
Top sushi making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seba Garden SUKOYAKA Sushi Making Kit- 9-Piece Complete Sushi Set Ideal for Trying or as a Gift - Multi Language to do Guide
Seba Garden£21.104.5★1,469 rev
Bowltiful Sushi Kit Sushi Making Kit Set Sushi Ingredients DIY Sushi Set - 8 Pieces DIY Complete Sushi Set-Fast Delivery
Bowltiful£21.584.6★274 rev
Feng Shui Gift Shop Sushi Making Kit Sushi Maker 12 Pcs Plastic Premium Set Sushi Tool Set Sushi Rice Roll Mold Shapes DIY Sushi Roller Tool for Home Beginners
Feng Shui Gift Shop£14.314.3★149 rev
YFPOPONE Sushi Making Kit 9 Pcs Beginner Sushi Set DIY Sushi Kit Sushi Maker Includes Onigiri Mould Sushi BazookaGrey Sushi Plate for Dipping Saucer Sushi Set for Home Kitchens
YFPOPONE£7.684.5★23 rev
MUDEELA Bamboo Sushi Rolling Mat Sushi Making Kit 9 Pcs Beginner Sushi Mat Includes 2 Rolling Mats 5 Pairs Chopsticks Paddle Spreader Beginners Guide (PDF) Roll On Sushi Maker Kit
MUDEELA£9.464.6★1,618 rev
Newest
by launch date
Sushi Maker DIY Sushi Mold Set - Easy Sushi Making Kit Help to Make Round Shaped Sushi (Yellow)
Healthman£11.036 rev
Gubilacrum 22 x 20 cm Sushi Rolling Mat Sushi Making Kit with Bamboo Construction Ideal for Homemade Sushi Preparation Kitchen Sushi Rolling Mat Compact Design for Easy Storage
Gubilacrum£5.761 rev
7PCS Sushi Mat Bamboo Sushi Making Kit Sushi Rolling Mat Set 24X24CM
IETWATE£5.943 rev
liamasum Sushi Making Kit 28 in 1 Sushi Roller Maker Kit with Bamboo Mats Sushi Bazooka Nigiri Gunkan Sushi Mold Musubi Maker Rice Ball Mold & More for Beginners
liamasum£17.0922 rev
Sushi Making Kit Premium 12 Pcs DIY Sushi Tool Set With Rice Roll Mold DIY Sushi Roller Tool Sushi Tools with Bamboo Sushi Mats Sushi Rice Roll Mold Shapes Sushi Maker Set for Beginners Home
EnjoyThink£11.691 rev
Trending
90-day click momentumSushi Maker DIY Sushi Mold Set - Easy Sushi Making Kit Help to Make Round Shaped Sushi (Yellow)
Healthman£11.033.9★
7PCS Sushi Mat Bamboo Sushi Making Kit Sushi Rolling Mat Set 24X24CM
IETWATE£5.944.3★
Gubilacrum 22 x 20 cm Sushi Rolling Mat Sushi Making Kit with Bamboo Construction Ideal for Homemade Sushi Preparation Kitchen Sushi Rolling Mat Compact Design for Easy Storage
Gubilacrum£5.765.0★
Kssvzz 6 Pcs Sushi Making Kit Multifunctional Sushi Maker with Sushi Rolling Mat Sushi Bazooka Chopsticks Paddle Spreader Sauce Dish Make Your Own Sushi at Home Portable Sushi Kit for Picnic
Kssvzz£7.634.2★
Yutaka Bamboo Rolling Mat for Sushi 24cm x 24cm | Traditional Japanese Maki & Uramaki Rolling Tool | Eco-Friendly Easy to Clean Durable Beige
Yutaka£1.134.6★
What buyers say about sushi making kit
What buyers praise and complain about, mined from review topics.What buyers love
“very effective product that does exactly what its supposed to do”
“affordable too”
“Easy to use”
“Good gift, recommended”
“As it showed”
“Great little kit,,instructions really clear”
“Great taste”
“It works”
“easy to clean”
“are easier to work with when making sushi”
What buyers complain about
“Also a tad on the expensive side”
“cheap”
“Didn't really work for me”
“False advertising”
“There is no instructions or anything in the box just tools”
“Too chewy and rubbery”
“finds it a bit too strong tasting seawise”
“Very thin and poor quality”
“failed as it all fell apart”
“They aren't evenly roasted”
Top return reasons
Common questions
- Is sushi making kit profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the sushi making kit niche?
- 22 brands and 58 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in sushi making kit?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 0.3%.
- When does demand for sushi making kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the sushi making kit niche?
- Listings span £1.13–£23.91; the average listing price is £12.68 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.