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Sushi Making Kit

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -27.8% this quarter, so Sushi Making Kit is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£171K/yr293K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
43%top-5 click share · 22 brands · 58 sellers

Flapen Score

Sushi Making Kit against its category

The dotted line is the Grocery average. Past it, Sushi Making Kit is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sushi Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sushi Making Kit 293K times last year and spent an estimated £171K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
4.6%
Market size, estimated
£171Ka year
Peak month
December3.4× the quietest month
Top search term
sushi making kit234K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £1.13 to £23.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.68 that is £3K to £6K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£1.13–£23.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,774 within Meal Kits. It carries 673 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#2,774in Meal Kits
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
673per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sushi Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

58

Top-5 brand share

51%

Top 20: 98%

Top-5 click share

43%

Top 20: 93%

Open market

42%

  • Seba Garden15%
  • MLRYH11%
  • THP DEALS11%
  • Bowltiful8%
  • liamasum7%
  • Feng Shui Gift Shop7%

Demand

Sushi Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Sushi Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sushi making kit234K/yr
  • sushi kit36K/yr
  • sushi set11K/yr
  • sushi kit sushi making set5K/yr
  • sushi making4K/yr
  • sushi making kit with ingredients4K/yr

Reviews and returns

What reviews say buyers love and hate about Sushi Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.06

Also a tad on the expensive side

Wasting money

a bit pricey

Quality-Overall19%−0.05

cheap

poor quality

Very very bad quality

Functionality-Overall10%−0.09

Didn't really work for me

is not working like you will expect

Advertised Vs Actual Product10%−0.02

False advertising

Evrything is like in thr picture but making sushi with this is not what i expected

Instructions/User Manual/Troubleshooting7%−0.02

There is no instructions or anything in the box just tools

Love

Quality-Overall25%−0.05

very effective product that does exactly what its supposed to do

The quality of the mat seems good

Good quality

Value For Money14%−0.06

affordable too

Great value

Good value

Ease Of Use14%+0.98

Easy to use

Quick and easy to make

Amazing item easy to work with

Gifting Purpose8%+1.06

Good gift, recommended

A great gift

Made for a nice gift

Advertised Vs Actual Product5%−0.02

As it showed

does the job

As described

Return

0.3% Return rate 20% Fixable by listing

Quality-Overall25%▆▅█▆▃▆

cheap

poor quality

Very very bad quality

Material Quality13%█▄▄▃▃▁
Gifting Purpose12%▅▄▄▆█▁
Size-Overall9%▁▅█▁█▁
Functionality-Overall8%▁▃▁█▁▆

Didn't really work for me

is not working like you will expect

FAQ

Common Sushi Making Kit questions

Answered from the same tracked data.