Sushi
FailShoppers spend only $44K a year here, so Sushi is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £44K/yr125K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 69 sellers
Flapen Score
Sushi against its category
The dotted line is the Grocery average. Past it, Sushi is stronger. Inside it, weaker.
Market
The Sushi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sushi 125K times last year and spent an estimated £44K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £44Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- sushi119K searches a year
02 · Price
A sale here is worth £6.43.
Listings sell for £6.43 on average, from £1.12 to £23.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.
- Average price
- £6.43under the $15 to $100 sweet spot
- Price range
- £1.12–£23.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #997 within Condiments & Sauces. It carries 564 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #997in Condiments & Sauces
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 564per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Sushi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wasabi Japanese Feast for One 550g
- Price
- £6.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 12mo ago

Morrisons Sushi Fish Snack Pack
- Price
- £1.62
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago

Seba Garden SUKOYAKA Sushi Making Kit- 9-Piece Complete Sushi Set Ideal for Trying or as a Gift - Multi Language to do Guide
- Price
- £21.10
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 6y ago

Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g
- Price
- £1.80
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 17y ago

Wasabi Korean Feast for One 550g
- Price
- £6.56
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 12mo ago
Trending
90-day click momentum
Morrisons Market Street Yo! Sushi Sweet Chilli Korean Prawns 220g
- Price
- £3.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Carrot Edamame & Pepper Sushi Selection
- Price
- £3.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Thai Dragon Sriracha Mayonnaise 200ml
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 5y ago

Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g
- Price
- £1.80
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 17y ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Newest
by launch date
Morrisons Carrot Edamame & Pepper Sushi Selection
- Price
- £3.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons Market Street Yo! Sushi Sweet Chilli Korean Prawns 220g
- Price
- £3.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Wasabi Japanese Feast for One 550g
- Price
- £6.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 12mo ago

Wasabi Korean Feast for One 550g
- Price
- £6.56
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
69
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
39%
Top 20: 84%
Open market
26%
- Yutaka21%
- Morrisons19%
- Wasabi17%
- Emma Basic6%
- Seba Garden6%
- Kikkoman4%
Demand
Sushi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Sushi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not to my taste
Product is very tasteless and mushy
Pretty tasteless
False advertising
not 4 as described
Misleading
poor quality
it wasn't good
wondered whether the quality of the product would be poor
spicy it's pretty mild
It's some sort of mush in a watery chilli sauce
this wasn't spicy in the least
Also a tad on the expensive side
Bit pricey
Wasting money
Love
Great taste
Nice sauce
Taste good and easy to cook/heat up
very effective product that does exactly what its supposed to do
Amazing quality
The kit itself was good
Good value
Worth the money
Great value
Full of Flavour
It's full of flavour with the perfect ginger bite
It has a nice flavour profile and texture
easy to use
Really easy to cook
It is easy to learn
Return
0.1% Return rate 23% Fixable by listing
Also a tad on the expensive side
Bit pricey
Wasting money
poor quality
it wasn't good
wondered whether the quality of the product would be poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sushi questions
Answered from the same tracked data.









