Skip to content

Sushi

Fail

Shoppers spend only $44K a year here, so Sushi is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£44K/yr125K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
39%top-5 click share · 24 brands · 69 sellers

Flapen Score

Sushi against its category

The dotted line is the Grocery average. Past it, Sushi is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sushi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sushi 125K times last year and spent an estimated £44K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
5.5%
Market size, estimated
£44Ka year
Peak month
December1.6× the quietest month
Top search term
sushi119K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £1.12 to £23.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£1.12–£23.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #997 within Condiments & Sauces. It carries 564 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#997in Condiments & Sauces
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sushi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

69

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

39%

Top 20: 84%

Open market

26%

  • Yutaka21%
  • Morrisons19%
  • Wasabi17%
  • Emma Basic6%
  • Seba Garden6%
  • Kikkoman4%

Demand

Sushi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Sushi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.03

Not to my taste

Product is very tasteless and mushy

Pretty tasteless

Advertised Vs Actual Product9%−0.08

False advertising

not 4 as described

Misleading

Quality-Overall7%+0.42

poor quality

it wasn't good

wondered whether the quality of the product would be poor

Spiciness7%−0.04

spicy it's pretty mild

It's some sort of mush in a watery chilli sauce

this wasn't spicy in the least

Value For Money7%+0.75

Also a tad on the expensive side

Bit pricey

Wasting money

Love

Taste-Overall28%−0.03

Great taste

Nice sauce

Taste good and easy to cook/heat up

Quality-Overall16%+0.42

very effective product that does exactly what its supposed to do

Amazing quality

The kit itself was good

Value For Money10%+0.75

Good value

Worth the money

Great value

Flavor8%+0.22

Full of Flavour

It's full of flavour with the perfect ginger bite

It has a nice flavour profile and texture

Ease Of Use5%+0.80

easy to use

Really easy to cook

It is easy to learn

Return

0.1% Return rate 23% Fixable by listing

Defective Material/Parts28%█▇▁▁▁▁
Value For Money10%▁▂█▁▁▁

Also a tad on the expensive side

Bit pricey

Wasting money

Quality-Overall10%▁▄▁▁█▁

poor quality

it wasn't good

wondered whether the quality of the product would be poor

Size-Overall10%▁▁▁▁█▁
Material Quality5%▁█▁▁▁▁

FAQ

Common Sushi questions

Answered from the same tracked data.