How competitive is the Sushi niche on Amazon United Kingdom?

24 brands and 69 sellers compete in Sushi on Amazon United Kingdom. The top 5 Sushi products take 39% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in Sushi?

Sushi buyers on Amazon United Kingdom complain most about Taste-Overall, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sushi niche?

Sushi sells for £6.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.12–£23.91. The average incumbent carries 564 reviews — the moat a new listing must climb.

Sushi

a small market ($44K/yr) — Sushi doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sushi profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sushi is a £44K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Sushi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 5.5% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr13K

Search volume / yr-8.6%125K

Conversion rate5.5%

Avg price£6.43

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers24 · 69

Top-5 product click share39%

Open market30%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Top Sushi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wasabi Japanese Feast for One 550g

Price: £6.40
Rating: 5.0/5
Reviews: 2
Age: 12mo ago

Morrisons Sushi Fish Snack Pack

Price: £1.62
Rating: 4.1/5
Reviews: 58
Age: 1y ago

Seba Garden SUKOYAKA Sushi Making Kit- 9-Piece Complete Sushi Set Ideal for Trying or as a Gift - Multi Language to do Guide

Price: £21.10
Rating: 4.5/5
Reviews: 1,469
Age: 6y ago

Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g

Price: £1.80
Rating: 4.6/5
Reviews: 354
Age: 17y ago

Wasabi Korean Feast for One 550g

Price: £6.56
Rating: 2.2/5
Reviews: 4
Age: 12mo ago

Newest

by launch date

Morrisons Carrot Edamame & Pepper Sushi Selection

Price: £3.52
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Morrisons Market Street Yo! Sushi Sweet Chilli Korean Prawns 220g

Price: £3.97
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain

Price: £2.96
Rating: 4.5/5
Reviews: 38
Age: 7mo ago

Wasabi Japanese Feast for One 550g

Price: £6.40
Rating: 5.0/5
Reviews: 2
Age: 12mo ago

Wasabi Korean Feast for One 550g

Price: £6.56
Rating: 2.2/5
Reviews: 4
Age: 12mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

39%

Top 20: 84%

Open market

26%

Yutaka21%
Morrisons19%
Wasabi17%
Emma Basic6%
Seba Garden6%
Kikkoman4%

Sushi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR5.5%Products37Brands24Top 5 Brands70%OOS Rate8.4%Rating4.5★Reviews564Avg BSR#997

Peak months: Dec · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Sushi

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall28%

“Great taste”

Quality-Overall16%

“very effective product that does exactly what its supposed to do”

Value For Money10%

“Good value”

Flavor8%

“Full of Flavour”

Ease Of Use5%

“easy to use”

What buyers complain about

73% of reviews

Taste-Overall22%

“Not to my taste”

Advertised Vs Actual Product9%

“False advertising”

Quality-Overall7%

“poor quality”

Spiciness7%

“spicy it's pretty mild”

Value For Money7%

“Also a tad on the expensive side”

Sushi return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

28%

2Value For Money

10%

3Quality-Overall

10%

4Size-Overall

10%

5Material Quality

Common Sushi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sushi 49/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 37 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.