Is sushi profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 37 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).

How competitive is the sushi niche?

24 brands and 69 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in sushi?

Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.

When does demand for sushi peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the sushi niche?

Listings span £1.12–£23.91; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

sushi

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good564.3

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.12–£23.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.43

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 125K searches

According to Flapen's Amazon United Kingdom niche tracking, sushi is a £44K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sushi market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £64K–£80K; units × avg price
Conversion rate: 5.5%
Avg BSR: #997
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 8.4%
Avg brand age: 45 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

39%

Top 20: 84%

Open market

26%

Yutaka21%
Morrisons19%
Wasabi17%
Emma Basic6%
Seba Garden6%
Kikkoman4%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -8.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top sushi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wasabi Japanese Feast for One 550g

Wasabi£6.405.0★2 rev

Morrisons Sushi Fish Snack Pack

Morrisons£1.624.1★58 rev

Seba Garden SUKOYAKA Sushi Making Kit- 9-Piece Complete Sushi Set Ideal for Trying or as a Gift - Multi Language to do Guide

Seba Garden£21.104.5★1,469 rev

Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g

Yutaka£1.804.6★354 rev

Wasabi Korean Feast for One 550g

Wasabi£6.562.2★4 rev

Newest

by launch date

Morrisons Carrot Edamame & Pepper Sushi Selection

Morrisons£3.520 rev

1mo ago

Morrisons Market Street Yo! Sushi Sweet Chilli Korean Prawns 220g

Morrisons£3.971 rev

3mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain

Emma Basic£2.9638 rev

7mo ago

Wasabi Japanese Feast for One 550g

Wasabi£6.402 rev

12mo ago

Wasabi Korean Feast for One 550g

Wasabi£6.564 rev

12mo ago

What buyers say about sushi

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Great taste”

Quality-Overall16%

“very effective product that does exactly what its supposed to do”

Value For Money10%

“Good value”

Flavor8%

“Full of Flavour”

Ease Of Use5%

“easy to use”

Spiciness4%

“Perfect for my sushi and my inari”

Gifting Purpose3%

“Present for my brother”

Cooking Instructions3%

“Excerlant for cooking and survival packs”

Advertised Vs Actual Product2%

“does the job”

Freshness2%

“Very fresh”

What buyers complain about

Taste-Overall22%

“Not to my taste”

Advertised Vs Actual Product9%

“False advertising”

Quality-Overall7%

“poor quality”

Spiciness7%

“spicy it's pretty mild”

Value For Money7%

“Also a tad on the expensive side”

Salt Content6%

“It is saltier”

Thickness5%

“It's much thicker”

Texture/Consistency-Overall3%

“Moulded inside and its all soft and smudgy unfortunately”

Sweetness3%

“little bit sweet for me”

Fun/Entertainment Experience3%

“Nope, it isn't fun and it was facory damaged”

Top return reasons

Defective Material/Parts28%

Value For Money10%

Quality-Overall10%

Size-Overall10%

Material Quality5%

Rubber Quality5%

Print Quality5%

Rusts/Corrodes5%

Advertised Vs Actual Product5%

Color5%

Common questions

Is sushi profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 37 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).
How competitive is the sushi niche?: 24 brands and 69 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in sushi?: Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
When does demand for sushi peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the sushi niche?: Listings span £1.12–£23.91; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.